Sharon P.’s Post

🤔 Have you kicked off your 2024 ABM strategies on the right foot? If you're wondering how to make your mark this year, our ABM Playbook has got you covered. It's packed with fresh plays to help you connect, engage, and win big🏆. Don't get left behind, start mastering your ABM game today! 🔗 : https://lnkd.in/gTp6F3Mf #ABM #B2Bmarketing #MarketingStrategy

🌟 Want to excel in ABM? This event is for you! 🌟 Dear marketers, what are your plans for summer? How about elevating your account-based marketing and sales game with our live masterclass on June 20th? 🚀 Deep Dive into ABM strategies and tactics;  📈 Gain invaluable insights and tips, including an exclusive case study by Bart Verhoeven from Cyclomedia! Don't miss this great opportunity to network with peers in an intimate setting, and unlock the secrets to ABM success. Secure your spot now: https://lnkd.in/ecfxajb7 #abmmasterclass #accountbasedmarketingandsales #b2bmarketing

💡🚀 Reason number 2 why ABM has me absolutely fascinated! 💡🚀 While building the ABM proposal, it hit me like a bolt of lightning ⚡️—as a marketer, I would finally get the chance to work directly with sales, side by side, marching towards the same goal! 🤝 A match made in marketing heaven! 💕 No more miscommunications, no more fighting between sales and marketing. 🙅♂️🗣️ Two departments perfectly aligned, doing the right thing, and smashing it together! 🎯 But wait, what happened next when we had our first meetings with sales shook my entire world... 😱 Stay tuned #ABM #MarketingAndSalesAlignment #TeamworkMakesTheDreamWork

"Define your ICP & really understand what within the ICP is going to resonate" 💡 Want to hear more from Matt Gales on successfully achieving an account based strategy? On Tuesday 11th June 3-4pm (BST) G2 and GTM Leaders are back to unpack account based strategies... this time virtually 🎥 Join us for a virtual webinar & LinkedIn livestream alongside Ollie Sharpe, CCO at Lative, Matt Gales, Sales Manager at G2, Maria Monks, Fractional CMO & Anya Slowenko, Marketing Manager UKI at Aircall 🙌 We'll be diving deeper into... 🤝 The Sales and Marketing Handshake 📈Unpacking conversion rates to evaluate what more can be done with the hyper-personalised approach; we should be using an 'allbound' approach 🔥 The importance of finding new ways to engage them along their customer journey; how to make them think of you when they're ready to buy - community events, referrals, gifting 👉 Tracking & measuring to drive efficiency and ROI Register now: https://lnkd.in/ebW_KPsp #accountbasedstrategies #virtualwebinar #accountbasedselling #accountbasedmarketing

How are you tailoring your Account Based Strategy? Take a look at this tiered approach plan from Gartner sharing the many variations of ABS & ABM strategies. On Tuesday 11th June 3-4pm (BST) G2 and GTM Leaders are back to unpack account based strategies... this time virtually 🎥 Join us for a virtual webinar & LinkedIn livestream alongside Ollie Sharpe, CCO at Lative, Matt Gales, Sales Manager at G2, Maria Monks, Fractional CMO & Anya Slowenko, Marketing Manager UKI at Aircall 🙌 We'll be diving deeper into... 🤝 The Sales and Marketing Handshake 📈Unpacking conversion rates to evaluate what more can be done with the hyper-personalised approach; we should be using an 'allbound' approach 🔥 The importance of finding new ways to engage them along their customer journey; how to make them think of you when they're ready to buy - community events, referrals, gifting 👉 Tracking & measuring to drive efficiency and ROI Register now: https://lnkd.in/ebW_KPsp #accountbasedstrategies #virtualwebinar #accountbasedselling #accountbasedmarketing

I love being able to share a GDS client success story! 🌟 After a series of GDS Group Digital Roundtables, Rapid secured an outstanding 80-90% conversion rate to follow up 1:1 meetings 📈 – and positioned their organization as a trusted advisor, reached senior decision-makers and increased their brand value. Discover Rapid’s story here: https://lnkd.in/eDbUtgcs If you're looking to revamp your ABM campaign strategy, gain valuable pipeline opportunities, and establish meaningful connections with top prospects, watch this video, read their story and feel free to reach out. 😊 #ClientSuccessStory #PipelineGrowth #AccelerateYourROI #marketing #demandgeneration #abm #events

"ABS & ABM go hand in hand, you need one to achieve the other" 💡 A great evening unpacking Account Based Selling & Marketing with GTM Leaders and G2 alongside our panelists Ollie Sharpe, Penny Orme, Lisa Vecchio and Matt Gales 🙌 A few takeaways from the evening... 👀 How to define ABS? It's a strategic approach to how we're identifying and engaging with our prospective accounts with a laser focus 📈Unpacking conversion rates to evaluate what more can be done with the hyper-personalised approach; we should be using an 'allbound' approach 🔥 The importance of finding new ways to engage them along their customer journey; how to make them think of you when they're ready to buy - community events, referrals, gifting 👉 You need to tread lightly with automation when it comes to ABS; using an automated response for inbounds but following that up with a human connection Thank you to our incredible panelists for sharing their insight & to our sponsor G2 and Kelly Walters 👏 Fancy joining us for the next one? Join GTM Leaders here: https://lnkd.in/egwcAqYe And check out our upcoming virtual roundtable next week unpacking tools & technologies: https://lnkd.in/eK6UAvkc #accountbaseselling #accountbasedmarketing

ABM HACK: if you’re running a 1:1 or 1:Few ABM motion, each account should have a contact hitlist… Why? Overall contact engagement in an account = this metric answers whether your broader tactics are making an impact. Contact hitlist = this is where you're able to measure whether the right people who are influencing the deal(s) are actively engaging in a meaningful capacity with your GTM. As the ABM practitioner, you should be partnering with the sales team to identify and map these 25-35 contacts, and leveraging your resources to get these contacts consistently engaging in a meaningful way. An example of this in practice: You’re running a 1:Few ABM campaign. You have 12 target accounts in your cluster, all within the Gaming industry. Let’s say you’re hosting an exclusive ABM-led roundtable as a future ABM tactic. The first place you/sales should first look is at your contact hitlist to prioritize inviting the best fit contacts from there. #abm #accountbasedmarketing #gtm #b2bmarketing

"How do we define an account-based strategy?" "How big should our target list be?" "How do we align our sales and marketing teams around it?" "How can we measure and report on it?" All of these questions came up at our recent in-person event on ABM and so, due to popular demand, we’re running a webinar on the topic! Join our panelists Matt Gales (Sales leader, G2),Maria Monks (CMO, IQ Capital), Ollie Sharpe (CCO, Lative) and Anya Slowenko (UK&I Marketing lead, Aircall) on 11 June to dive deeper into the topic, and get your questions answered. Register here - https://bit.ly/4bESN0D