Commercial Director and Inclusion Lead at the Advertising Association | WACL Member
Very proud of my brilliant colleague Matt Bourn and Sebastian Munden who have just published their book Sustainable Advertising. A vital read for all advertising practitioners (and never too early to stock up on Christmas presents!) Advertising Association Kogan Page
Our new book, Sustainable Advertising, published by Kogan Page, is out today. #sustainability matters. Not just for the OBVIOUS reason, but because it is also central to the #advertising industry’s future - how we respond to #climatechange will shape everything we do. I’m hugely grateful to co-author, Sebastian Munden, the WRAP & Ad Net Zero Chair, for joining me in writing this book and to Credos editor, George Grant, for helping get it over the line. It’s been fascinating to review advertising’s efforts around climate change and put forward a viewpoint of what a more sustainable industry, from end to end, could look like. The opening chapter sets out a manifesto and there's a checklist in the closing chapter, sandwiched between 14 chapters of research, insights, case studies, and guides, to help people hopefully take one step closer to working more sustainably. It’s a huge opportunity - 21st-century advertising’s most exciting and fulfilling brief! Huge thanks to everyone who helped with contributions - many folk listed in the acknowledgments. We take Sustainable Advertising on tour now to help keep the sustainability conversation in our industry alive and encourage more progress. There really is no time to lose. Thanks too to Advertising Association colleagues: Stephen Woodford Sharon Lloyd Barnes Lisa Hayley-Jones Mariella Brown Suzanne Costello (She/her) Lewis Wood Phoebe Sallitt Grace Hughes Krisha Mulchandani Sarah Virani Konrad Shek Chris Walker Will Lane And the Ad Net Zero team: Elle Chartres Anthony Falco Alex d'Albertanson Sam Woodman PIEMA REnvP John Osborn Rachel Schnorr Danielle Willett Amy Nash https://lnkd.in/ejPWA2d5
