Shannon Howard’s Post

Are you aware of the hidden costs behind cutting customer marketing roles? The latest article by Nicole Zuccaro, member of the Advocacy Mavens Coalition, delves into the detrimental effects that can arise from the removal of a customer marketing manager. #CustomerMarketing #CustomerAdvocacy #CustomerExperience #AdvocateMarketing #AdvocacyMaven #AdvocacyMavensCoalition https://lnkd.in/dAYrugVZ

Today is National Leave a Review Day, celebrate by boosting your business with Birdeye! Our AI-powered platform makes generating and managing reviews a breeze, helping you stand out on Google and drive more revenue. Get started now and see why we're the #1 reputation management platform for local businesses. https://birdeye.cx/kf425p #NationalLeaveAReviewDay #Birdeye #GoogleReviews #CustomerExperience #BusinessGrowth #ReputationManagement

Is it okay to use a customer success story after the customer churns? You’ve got a great story from a big-name company that you worked really hard to create and get out into the world. But they didn’t renew. Now what? Can you keep using it? Do you need to anonymize it? Or should you remove it altogether? Here’s a helpful way to think about it: If a prospect were to see the story and reach out to the former customer through a backchannel… 👉 What would the former customer say about you and the relationship? 👉 And how would they explain having such a great customer success story but not renewing? Unless you are completely confident your former customer will continue to sing your company's praises… …you’ll most likely want to remove the story or anonymize it. Bonus tip: When thinking about which stories to create, prioritize accounts that have at least 1 to 2 years left in their contract. What do YOU do with the story when a big-name customer churns? P.S. Tomorrow I’ll share my thoughts on what to do when you still have your customer, but the “hero” of the story moves on from the company. Follow me and ring the bell 🔔 to be notified when I post! #CaseStudy #CustomerMarketing #ContentMarketing #UpliftContent

What are some free tools to build an email list? There are several free tools available to build an email list. Here are some popular options: 1. Mailchimp: Mailchimp offers a free plan that allows you to collect email addresses, create and send emails, and build simple landing pages. It's user-friendly and integrates with various platforms. 2. MailerLite: MailerLite provides a free plan for up to 1,000 subscribers and offers features such as drag-and-drop email editor, pop-up forms, landing pages, and automation. 3. ConvertKit: ConvertKit offers a free plan called "Free Forever" which allows you to build unlimited landing pages and forms to collect email addresses. It's designed specifically for creators and bloggers. 4. Sumo: Sumo offers a suite of tools including list building tools like pop-ups, scroll boxes, and welcome mats. Their basic plan is free and includes basic email capture functionality. 5. HubSpot Free Email Marketing: HubSpot's free plan includes email marketing tools, such as forms and pop-up forms, to help you build your email list. 6. Benchmark Email: Benchmark Email provides a free plan that allows you to collect up to 500 subscribers and send up to 250 emails per month. It includes features like customizable signup forms and automation. 7. Sendinblue: Sendinblue offers a free plan with basic email marketing features, including signup forms, unlimited contacts, and up to 300 emails per day. 8. Mailjet: Mailjet's free plan includes features like unlimited contacts, advanced email editor, and API access. It allows you to collect email addresses through signup forms and widgets. 9. Sendfox: Sendfox provides a free plan. You can add 1000 contracts to the list. They also provide email automations, send drip campaigns, and create landing pages. If you want to learn more about sendfox don't forget to watch this video: https://rb.gy/e26fel 10. Getresponse: Getresponse is a powerful email marketing tool. They also provide a free plan. You can add 1000 contract list with getresponse. If you want to learn more about getresponse don't forget to watch this video: https://rb.gy/yrvp7d These tools offer various features to help you collect email addresses and build your email list without requiring an upfront investment. Be sure to review the features and limitations of each tool to determine which one best suits your needs. #emailmarketing #emailmarketingstrategy #emailtips

13 Common Mistakes Leading to Instant Unsubscribes https://lnkd.in/eXnfdTe3

Happy Friday! The Ultimate Guide to Customer Advocacy contains everything you need to revolutionise your marketing strategy, transform your customer economics, and get ahead of your competitors - read it below

80% of the companies I talk to aren’t utilizing their happy customers. If there was ever a time to utilize our existing resources before attempting new ones - this is it. When the market is as unsteady as it is, and when generating new leads is proving to be a hard task, it is time to be creative with your resources. Here are 2 resources you should probably stop neglecting: 1. Content. from social media to weekly newsletters - content can be a lean asset that'll help you stand out in a crowded market. 2. Your customers. From reference calls to user-generated content - your customers are the most readily available and authentic resource you have. The Deeto platform allows you to maximize your existing resources by being a one-stop-shop for all customer advocacy needs. From reference calls to AI-empowered content, we have it all. Sounds interesting? Reach out! I am always happy to connect 😎 #SalesEnablement #CustomerAdvocacy #References #FutureOfSales

How can you transform curious onlookers into loyal clients

Learn the secrets to hooking your audience with irresistible subject lines that leave them itching to delve into your emails. Delve deep into the psychology behind what makes recipients click, harness the magic of personalization, and master the art of succinct yet spellbinding messaging. Our wizard-level tips and real-life examples ensure your emails shine amidst the clutter, seizing your readers' attention from the get-go. We'll steer you through the do's and don'ts of creating snappy subject lines, guaranteeing your emails never go unnoticed. Apply our real-world advice to skyrocket your email open rates, amplify engagement, and ignite conversions like never before. Don't let this definitive guide to crafting cold email subject lines that truly work slip through your fingers. Unleash the untapped potential of your email marketing campaigns today! Don't forget to subscribe to our channel for more golden nuggets on supercharging your digital marketing game. Visit Website: https://www.success.ai/ Register Free: https://lnkd.in/dUug2aM7