Seedtag’s Post

You do NOT want to be the last one to utilize Video/OTT. Start now ahead of your competitors so that your consumers can see that your business model includes the latest technology and strategy to reach them where they want to be reached. Perks of using OTT in your marketing strategy: ✔️ Great for targeting specific audiences, including younger generations ✔️ The ads are unskippable ✔️ High engagement ✔️ Provides analytics ✔️ Highly targeted ✔️ Relevant and personalized to your audience 🎧 Listen to this week's episode of the ROWhy podcast to learn more about OTT at: https://bit.ly/3OHNPpX #TipTuesday #OTT #DigitalMarketing

Boost your ad game with smart data! 🚀 Starting with lookalike audiences can perform exponentially better than cold traffic. 📈 Dive deeper into precision targeting on our podcast and discover how to maximize data's potential. 🔍 Watch the full episode here: https://lnkd.in/eQfGNFWd #DataAccelerator #MarketingTools #RealTimeMarketing #AdTargeting #BoostProfits #DigitalMarketing #AIAdvertising #AdTech #SmartMarketing #DataDrivenMarketing #MarketingTech #AdOptimizer #OptimizeAds #DigitalAds #AdStrategy #MarketingData #CustomerTargeting #DataAnalytics #AdvertisingSolutions

Boost your ad game with smart data! 🚀 Starting with lookalike audiences can perform exponentially better than cold traffic. 📈 Dive deeper into precision targeting on our podcast and discover how to maximize data's potential. 🔍 Watch the full episode here: https://lnkd.in/ghbn4Qh7 #DataAccelerator #MarketingTools #RealTimeMarketing #AdTargeting #BoostProfits #DigitalMarketing #AIAdvertising #AdTech #SmartMarketing #DataDrivenMarketing #MarketingTech #AdOptimizer #OptimizeAds #DigitalAds #AdStrategy #MarketingData #CustomerTargeting #DataAnalytics #AdvertisingSolutions

We all know organic reach is brutal on Facebook. BUT if you DO get likes, shares and engagement - it’s no good to you unless you USE that for audience building. Matt Shields, of Chimehouse Media, has ‘bypassed’ Facebook’s Algorithm (you know - current lack of granular ‘interest’ targeting) so that you can use your podcast content to build and grow an audience. I love love love it. Matt advises to: 📝 Be consistent on social media and share your podcast content - you want to keep people engaged. 📝 Use video clips that are super short, have a catchy hook or educational content, and feature human faces to attract more attention. Those video clips are gold people! And it’s building these audiences through Facebook Ads that will help you attract your ideal listener, grow your podcast and yup - grow your e-list. #facebookadtips #facebookexpert #podcastingtips #growyouraudience

It’s Get to Know Your Customers Day! 🗣️ How well do you really know your customers? Tune in to our 'Scale Up Your Sales and Marketing' podcast as we reveal expert insights on precisely targeting your ideal audience. Today is all about building deeper connections, understanding their needs, and showing appreciation for your incredible customers. Click the link below to listen now! https://ow.ly/IgCj50PXc0c #GetToKnowYourCustomersDay #CustomerAppreciation #BuildingConnections #Marketing #DigitalMarketing

Tune in to our podcast as we delve into the captivating world of influencer marketing with a spotlight on the Dentsu School of Influence. In this episode, our host, Ingrid von Stein, sits down with Emma Odendaal, Content Strategy Director at DENTSU CREATIVE SA, alongside two remarkable influencers, Tiffany Fortuin and Ntiyiso Mkhabela. Together, they unravel the essence of the Dentsu School of Influence, its inception, operations, and what sets it apart in the realm of influencer development. The Dentsu School of Influence is not just another program; it's a transformative journey designed to nurture South Africa's budding influencers. We recognise their power to spark conversations and drive meaningful societal change. Through an intensive eight-month curriculum, participants undergo rigorous training in content creation, brand collaboration, financial management, and legal aspects. Our selection process is rigorous, emphasizing not just talent, but also drive, creativity, and the potential to wield influence responsibly. Under the guidance of industry experts, students learn to create impactful content while staying attuned to their audience's needs and aspirations. Take a listen to our podcast and discover the transformative power of influence with the Dentsu School of Influence - https://iono.fm/e/1434786 #InfluencerMarketing #DentsuSchoolOfInfluence #PodcastEpisode #WeClimbHigh

System1 short-term sales effect spike rating grows 16% to 18% among #podcast listeners exposed to the host-read ad versus the general population: https://bit.ly/3QMCc29 #westwoodone Key takeaways: - Host-voiced ads tested among the podcast audience generate an additional System1 creative effectiveness star rating versus the general population - Among the podcast audience, System1 found the host-read ad generates a happiness score 2X greater than the general population - dentsu: #Audio ads outperform video for attention and brand recall, according to Lumen Research Ltd study - MAGNA Global/Vox Media: Podcasters are more influential than #socialmedia #influencers - Jacobs Media Strategies: Techsurvey 2023: Personalities outpace music as the main reason for listening to AM/FM radio - Maru Group: Listeners feel connected to their favorite AM/FM #radio DJs, personalities, and shows - Extraordinary levels of audio attentiveness combined with host engagement means the lowest degree of ad avoidance

Listen to The Audience Architect, Episode #9: Scaling Engaged Niche Communities & The Art of Experimentation in News Organizations In this must-listen episode, Ryan Y. Kellett, Axios Media’s Vice President of Audience, joins guest host Carla Zanoni, former Wall Street Journal masthead audience editor and TED’s head of audience, to uncover Axios’ strategic approach to deep audience engagement and expansion. Ryan shares his expertise on Axios’ distinctive audience-first content and product strategies as well aa innovative collaborations with influencers, which he pioneered for Axios Local, demonstrating the powerful effect of targeting niche markets. The pair also discuss the pressing issues facing digital journalism today and Ryan’s vision on how individuals and news organizations can come together to address the issues challenging the industry today by leveraging collective knowledge and resources through transparency. Tune in to learn how to captivate and grow your audience in the dynamic world of media, where precision, consistency, and innovation are key. Hear Ryan's unique approach to fostering collaboration within newsrooms on a near-daily basis. Listeners will be treated to an insider's perspective on the fresh fundamentals of newsletter performance, the pivotal role of evolving social media platforms, including the significance of Reddit in the current media ecosystem. Ryan candidly discusses the importance of experimentation in audience development, sharing his journey through the evolution of his role and the lessons learned along the way-and highlighting innovations like Smart Brevity at Axios. Adding a personal touch to the episode, Ryan recounts his quest for the best breakfast sandwich in Washington DC, revealing the unexpected reactions it sparked. "Audience Architect - Episode 9" is a treasure trove of stories, strategies, and secrets that anyone interested in media, audience engagement, and the future of news will find invaluable. Join Carla and Ryan for an enlightening session that promises to inspire, educate, and entertain. #wheretheconversationhappens #contentmarketing #fulfillmentservices #audiencedevelopment #podcast #learnfromthebest #fulfillment #content #audience #media #contentmarketing #themacma #MACMAmembership #joinMACMA

Burnout is a silent and always looming threat in the world of content creation. In the latest episode of the Powder Influence podcast, Grace Mason of Sway Creations discusses managing mental wellness amidst the high demands of streaming and short-form content creation, and even while trolls lurk in the chat and trash-talk for hours. Essential viewing for content creators and their teams: https://lnkd.in/eVGmRvXF #twitchstreamer #streaming #gamingindustry #influencermarketing #influencepodcast #influencers #twitch #mentalhealth #mentalhealthtips #contentcreation #contentstrategies

Need some advanced tips for your Meta ad campaigns? If you were picking up what Maurice Rahmey of Disruptive Digital was laying down on the last episode of the Hot Pursuit Podcast, he’s got more for you. From optimizing your ad creatives to leveraging advanced targeting techniques, Maurice covers it all in a recent blog post. (You know what in the you know where.) #leadgeneration #metaads #meta #digitaladvertising