Crisis Chronicles
On Journalism: The Beat(s) Go On
January 25, 2024
By Brad Chase
Amid the last week’s dizzying news of troubles at long-running, beloved legacy media outlets like Sports Illustrated, Pitchfork and Los Angeles [Times], Bloomberg released an interesting report about a new role in newsrooms. Reporter Simone Foxman is taking up a new beat: “exploring how Wall Street and the business world are dealing with social and cultural issues.”
It wasn’t long ago that I had to fight CEOs to open their mouth to talk about anything outside of OPEX, ARPU, profit margins, and M&A. Each new business meeting had everyone on the team talking about the need for thought leadership, but when push came to shove, the CEOs refused to say anything on the safest of topics. Like little lemurs, my clients would peek their heads out and hide. The counsel was never to take on the hot-button social issues like abortion, but just on obvious social problems like bad behavior.
Most were eventually coaxed out and found that they loved the positive attention they received by contributing to discussions on topics of broad public agreement, even if there was no consensus on the solutions. I’d like to think those CEOs have become better prepared for the post-COVID/post-January 6th business world, where silence is simply no longer an option for companies.
The advice will always to be to exercise maximum caution and only speak when knowledgable on a subject, but the volume of issues that require a position are increasing at an exponential rate. The Israel-Hamas war continues to polarize and while there may not be any one “best” solution, the Harvard/Penn disaster in Congress showed that there is definitely a “wrong” solution. In this election year, CEOs and companies will need to talk more openly about their positions.
This is a trend I anticipated following the 2016 election and the consulting business I co-founded descended into playground bullying of corporate America. At Chase Global, it’s all about looking forward and embracing these issues as an opportunity to show a leader’s approach and thought process. It is a delicate balancing act of saying enough to demonstrate awareness and compassion without saying too much that can be parsed and torn apart. It’s with a sense of pride that we see Bloomberg dedicating a position to watching this beat. The age of Chief Trust Officers in the C-Suite has begun in earnest.
#crisismanagement #crisiscommunications #crisiscomms #chaseglobal #crisischronicles #ChiefTrustOfficer
Serves leaders of organizations and cities redesigning the scale and/or scope of their customer relationships and strategy (Emerging Technology Centric).
4wCongratulations11