Santi Subotovsky’s Post

🚀 Exciting News Alert! 🚀 We're thrilled to announce a dynamic partnership that's set to reshape the growth landscape. Growth GOATs is teaming up with Intercom to supercharge your customer service strategies like never before. 🎉🔥 Our latest blog unveils the power-packed collaboration that will revolutionize how you connect, communicate, and conquer the market. Read all about it here: https://lnkd.in/ghAytZNT Get ready to elevate your customer service game with data-driven insights, personalized engagement, and groundbreaking strategies. Together, we're rewriting the growth playbook. 🚀🐐 #GrowthGOATs #IntercomPartnership #GrowthRevolution

😱 𝐈 𝐭𝐚𝐥𝐤𝐞𝐝 𝐨𝐧𝐞 𝐨𝐟 𝐦𝐲 𝐟𝐢𝐫𝐬𝐭 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝑶𝑼𝑻 𝐨𝐟 𝐬𝐢𝐠𝐧𝐢𝐧𝐠 𝐮𝐩 𝐟𝐨𝐫 𝐦𝐲 𝐩𝐫𝐨𝐝𝐮𝐜𝐭! Yes, you read that right. In an unexpected turn of events, I found myself advising our very first potential customer against signing up for Syncquire. After a few conversations, I convinced them to not use our solution at this time. While this might seem counterintuitive, especially for a startup eager to onboard its initial users, let me share why this was the best decision for both parties: ⌛ 𝐁𝐚𝐝 𝐓𝐢𝐦𝐢𝐧𝐠: Success with M&A and our product requires timing the market right and ensuring you are ready for a deal. After a few conversations, it became evident that it wasn't the right time for them to fully leverage what we offer. We're in it for the long haul, and that means ensuring our clients are set up for success from day one. 🔃 𝐌𝐢𝐬𝐚𝐥𝐢𝐠𝐧𝐞𝐝 𝐔𝐬𝐞 𝐂𝐚𝐬𝐞: Our platform is built to excel in supporting sellers through deal readiness and due diligence, but after a deep dive into the challenges and goals of our potential customer, it was clear our solution wasn't the perfect fit for their current needs. Delivering real value matters more to us than just increasing our user count. 🗣 𝐔𝐧𝐦𝐞𝐭 𝐍𝐞𝐞𝐝: Despite the broad applicability of our solution, the unique needs of this customer were just outside our current scope. This would have distracted us from building our core product and led us to poor customer service and satisfaction. Our integrity and their satisfaction are non-negotiable, leading us to a mutual agreement that now was not the time. This decision was not taken lightly. It speaks to our core values of transparency, integrity, and a genuine commitment to the success of our customers. We believe that building trust and focusing on truly beneficial partnerships will pave the way for a more sustainable and successful journey for both our clients and us. To our fellow entrepreneurs and potential customers: We're here not just to sell, but to solve real problems. If you're facing financing and need support with preparing your data or are in a due diligence process, we're keen to chat. But if not, we're equally happy to point you in the right direction. #StartupJourney #CustomerFirst #IntegrityInTech #B2BSaaS #ValueOverVolume

Don't give up on customers who look lost or churned. At PropelAuth, we've been (pleasantly) surprised by how often a customer resurfaces after going dormant for months. Generally, the dormancy is due to outside factors taking over. A startup needs time to consider a pivot. The SMB has decided to push this project back a quarter or two. Someone critical in the decision making process is out on leave. The 3 things we've found that help ensure we maintain a relationship with these customers while they work things out on their end are: 1. Making sure their first experience is good enough to remember. Smooth onboarding and docs go a long way here, even if they don't finish the process. 2. Keeping in touch. We both send product updates to our entire user base, and personal messages to users when we've released a feature they've requested - even if they haven't been active in the product for some time. 3. Existing outside of our product - aka, posting on social media. This helps us reach users who don't necessarily open every product update email they receive. Would love to hear from others in similar spots - what have you done to re-engage or keep in touch with your seemingly lost customers?

B2B Saas is kinda weird. There are hardly any opportunities to throw punches or be rambunctious. Our testimonials page is one of my favorite pages on our website. It's basically a giant flex At Statsig, our customers love working with us. While our customer and prospect-facing teams do a good job of surfacing relevant social proof in specific conversations, our testimonials page provides an undeniable window into the happiness our customers experience working with Statsig. We specifically decided not to sort or tag or do anything fancy on this page. The depth of scroll itself is overwhelming, and hopefully provides a bit of a "holy shit" moment to viewers. Check it out; my favorite page: https://lnkd.in/gfBH-gXx

RevOps isn't just another business buzzword Imagine this: your entire operation, from marketing to sales to customer support, working in perfect harmony to boost your bottom line. Sound too good to be true? Well, it's not. 🌐 Here's why RevOps is your golden ticket to success: 💡 Unleash Efficiency: Ever felt like your teams are running in different directions? RevOps breaks down those pesky silos and gets everyone on the same page. The result? Supercharged efficiency like you've never seen before. 📊 Data: Your New BFF: In the data-driven age, RevOps hands you the keys to the data kingdom. Make informed decisions that drive revenue growth and leave your competitors in the dust. 🤝 Team Unity: No more battles between sales and marketing. RevOps brings unity, ensuring everyone sings from the same revenue-boosting hymn sheet. 🎯 Happy Customers, Happy You: Your customers deserve VIP treatment. RevOps helps you understand them on a personal level, paving the way for tailored experiences that keep them coming back for more. 🚀 Stay Ahead of the Curve: In business, adaptability is the name of the game. RevOps keeps you nimble, ready to pivot faster than a superhero, and always one step ahead of the competition. 💰 Show Me the Money: Let's not forget the moolah! RevOps uncovers new revenue streams, turns leads into loyal customers, and sends your revenue soaring. #revops #revenueoperations #revenue #sales #b2b  

Startups, boost your growth with BombBomb! 🚀 Experience 2x higher email open rates, 5x more customer engagement, and a stellar 67% increase in sales conversions. Join our community of small business enthusiasts who are thriving with BombBomb! 🌐✨ #businesstools #businessinsights #emailmessaging #videomessaging

The simplest thing we did that doubled our MRR📈 After conducting our research and brainstorming with the whole team, we made a tactical business decision to remove free trial from our product and introduce paid pilot instead. The idea behind this was simple: What is given for free is not valued. 🤔 It feels to users that if the trial is free, it can be activated anytime, it’s not going anywhere. There's very little incentive to take time and put effort into exploring and evaluating a new platform. “It’s free after all, who cares if the trial is over? I’ll try another time.” The real value of the product was not perceived. ☝ By paying a small fee (we charge only $99), you have already invested in it, so it only makes sense to at least get your money’s worth from it. As a result, by removing the trial, we received a surge in activity. This acted as a catalyst, pushing customers to decide to adopt the product. Our MRR doubled🔥🔥🔥, and customer retention reached almost 100%. The strategy seemed unconventional at the time, but we trusted human psychology. Besides, a small fee is worth paying for a personal onboarding manager and full access to every feature in the product. I’m happy with the results. #freetrial #productledgrowth #pilot #approveit #startupgrowth

How do you break the status quo in a $55 billion industry that hasn't changed for 3 decades? That's the challenge I explored with a 2x founder in the human capital and future of work space: Sharekh Shaikh, CEO of CleverX. Here are the 5 interview highlights: 1 - Many SaaS founders quit too early because their definition of a Minimum Viable Product is different from their customer's definition. 2 - Success multiplies when you focus on building a product that's irreplaceable. 3 - SaaS 101: Validate your product by charging from day one. 4 - Niche down until you find people who will give you their money right away. 5 - Test different pricing models from the start. Often your product is good enough, but your pricing isn't. The link to the full interview with Sharekh is in the first comment.   You don't want to miss out on Sharek's hands-on experience in creating businesses that generate multi-million $$$ in sales. See you inside.

Is customer experience something that the biggest names in business think is worth bothering with? You betcha! GARY VAYNERCHUK “I have never understood when people raise their hands at my keynotes and say alright Gary you’ve just talked about 15 hours a day on Twitter and this and that - when do I do my real job? And my answer - always - is when was your real job not actually giving a crap about your customer?” JEFF BEZOS “Well the first thing I know is that you need to obsess over customers. I can tell you that we have been doing this from the very beginning and it’s the only reason A dot com exists today in any form. We’ve always put customers first. When given the choice of obsessing over customers or obsessing over competitors, we always obsess over customers.” TONY HSIEH “In terms of our focus on customer service though, one of the reasons why we do focus so much is because on any given day about 75% of our orders is from repeat customers. Our whole philosophy is take most of the money that we would have spent on marketing - on paid marketing - and instead put that into the customer experience and then let the repeat customers and word of mouth become our true form of marketing.” STEVE JOBS “You’ve got to start with the customer experience and work backwards to the technology. You can’t start with the technology and try to figure out where you’re going to try and sell it…and I’ve made that mistake probably more than anyone else in this room.” RICHARD BRANSON “Everything in the end comes down to customer service and the people who are serving you and whether they are proud of the company…and the only way you can actually have people working in a company that are proud of it is if you give them the tools - give them every little detail.” A final word from Gary Vee… “Effort is underrated. ‘Cos it just doesn’t have to be about dollars and cents. I know the reason I’ve been successful is because I never make decisions like a CFO and I never make decisions for the next 24 minutes - and everybody else does.” #CustomerExperience #CustomerService #Hospitality #Entrepreneurship #Leadership

5 brief lessons this week from building an internet pyramid scheme: 1. Solve one thing: Focus on your core problem, Do not stop exploring after the MVP for other features, double down. 2. Embrace Uncomfortable: Staying busy can be an excuse for not growing. I was doing what was comfortable over what was hard (The things I suck at) but necessary to grow. 3. Package your product: Three things that matter when starting: - Core Product - Onboarding - Information Everything else is a distraction... 4. New Heuristic: Do what you suck at but is worth doing. Every day until you become so good, you love doing it. Everyday I pick one topic and record myself speaking on it, the goal is to become a better communicator. 5. Track everything: Our numbers painted a grim picture, Retention is a big problem, This set a clear direction for our team. I now make it a point to track every area I want to improve in, daily. --- This is probably the last time you will hear from me... if you want to follow along, follow me at Tye Howatt. #SaaSRevolution #StartupLifeHacks #BuildInPublic #B2BSaaS #EarlyStageStartup #ModernPhilosophy #LifeLessonsLearned #ReflectiveThinking #UnconventionalBusiness #DisruptiveMarketing #InspireChange #MotivationMindset #SelfImprovementTips #BetterEveryDay #ContinuousImprovement