Sam Jacobs’ Post

New public trust in advertising research revealed! New data from Credos - Advertising's think tank on what drives public trust in advertising has been revealed at LEAD Scotland 2023. Here are some key findings: 1. Enjoyment is the No. 1 driver of trust – let people enjoy your advertising 2. Bombardment is the No. 1 driver of distrust – increased in younger audiences 3. Awareness of the ASA increases levels of trust in advertising Read more about the latest research here: https://bit.ly/44QWexw #LEADScotland2023

The latest results of the Advertising Standards Authority's annual awareness campaign show that those who saw or heard of the ASA’s ads were more than twice as likely to trust the ad industry, and twice as likely to trust most ads than those who didn’t. This is supported by research from Credos - Advertising's think tank, which has shown that when people are aware advertising is regulated, they are more likely to trust and have favourable views towards the industry generally. Read more about the results here: https://bit.ly/43tEHw2

Constantly fighting for your ad spend in 2024? Don't miss out on the tips from our Senior Director, Justine O'Neill, on how Scenario Planning can help you avoid spending blindly, and how to swiftly adjust when unknown events occur. 🔭 Read the article over on The Drum where Justine and other industry experts are debating why "Arguing for ad spend doesn’t have to be an uphill struggle." https://hubs.la/Q028P3Vk0

U.S. Advertising to Return to “Normalized Growth” Excluding political advertising, the $360 billion U.S. ad market is on track to rise by 5 percent this year and 4.3 percent in 2024, according to Madison and Wall, marking a return to “normalized growth” post the pandemic. https://lnkd.in/eS4fwMyK

In this article by Janifha Evangeline, take a look at how the rise of digital media has impacted advertising in the entertainment industry. https://lnkd.in/gqaMb9gA #emergingtrendsinadvertising #advertisingandmarketing #advertisingandentertainment #digitaladvertising #digitalmarketing #advertisingandmarketingcommunications #sheridancollege

Attention is a key metric for advertising clients Attention” is a new IAB-recognised metric that measures how engaged and/or focused an individual consumer is on an ad. https://conta.cc/3N1lJGh

Thanks to Garett Sloane for including my input on the tricky role of Made-for-advertising (MFA) sites in the digital advertising landscape. If you want some insight into this issue, give this article a read. Ad Fontes Media https://lnkd.in/gGEMzMQU

Wieser also concludes his updated forecast noting that political ad spending continues to expand in its relative importance to the overall ad economy. "During 2024, I expect that there will be approximately $17 billion in revenue realized by media owners from political advertising. This is almost triple the $6 billion media owners generated in 2016, although only modestly more than 2020’s $14 billion.  "Political advertising has become an increasingly important component of almost all forms of media (see chart showing shares at bottom), not only local broadcasting, where it will likely retain an outsized role given its effectiveness in driving election outcomes. However, internet-related advertising has become increasingly important, and as this category continues to grow, its year-over-year skews to growth rates will become increasingly evident."

It’s true. The Middle East’s advertising market is predicted to be the world’s fastest growing ad market over the next few years.   So if you’ve find things changing a little too fast, we can help you demystify it. #digitalmarketing #SMEGrowth #Dubaibusiness #NewMonthGoals

Get ready to groove with the latest feature in our '3-0 with our Jury' series—patrik partl, the Owner and Creative Director of BROKKOLI Advertising Network Advertising, is here to share his rhythm of creativity. 💛🥁 Early to Bed, Early to Rise: Patrik's party prep starts with a restful slumber. Tucking in early ensures he's recharged and ready to dance through the night. 🥂 Cheers to Creativity: When it's time to celebrate, Patrik's go-to is a refreshing glass of water. Simple, classic, and always in style—it's the perfect toast to innovation and longevity in the ad world. Celebrating a Legacy: With 30 years of advertising genius, Patrik reflects on the enduring value of a great idea. "A compelling, original idea can still touch, move, and inspire people," he says, highlighting the campaign 'Real Men of Genius' as an exemplar of creative brilliance. So, let's raise our glasses (filled with water, naturally) to Patrik Partl and three decades of unforgettable ads that have moved us, shaped us, and inspired a new generation of creatives. 🥳