Sam Carter’s Post

How will the Olympics Paris 2024 & Fashion Week coexist? Target launches a paid membership program, VEJA invests in cobblers, and Meta is "broken"...?! Lean back into that couch and scroll through this week's edition of what we're reading. The Business of Fashion - "How the Paris Olympics Will (Really) Impact Fashion Week" https://lnkd.in/e25ZvBtt Yahoo Finance - "Target set to launch new paid membership program this week" https://lnkd.in/eq-hFXVw Glossy - "DTC Briefing: Why some marketers worry that Meta is ‘broken’" https://lnkd.in/eTYreXdj Fast Company - "Veja wants to repair your sneakers—and train a new generation of cobblers" https://lnkd.in/ew4dchns

Not sure why Kasim Aslam gets all the thumbnails for Perpetual Traffic on YouTube...could it be "the hair"? The stunning good looks? The teeth? No idea...the really good stuff is the show. Check out here what Meta is doing to re-brand itself as a "Brand-formance" ad platform in "5 Important Takeaways from the 2023 Meta Brand Summit Part 1 | Perpetual Traffic EP 534"

Ever wonder how brands rise from the ashes to shine brighter than ever? 🌟 Crocs and Claire’s share a tale of transformation, turning challenges into triumphant comebacks. How did they do it? The secret is more about listening than you might think... 👇🏻 From the brink of bankruptcy to becoming benchmarks of innovation, Claire’s and Crocs have made headlines with their remarkable revivals. The pivot? Harnessing the power of customer feedback, especially from Gen Z. These brands didn't just adapt; they transformed, letting the customer voice drive their strategy. Claire’s, once synonymous with bankruptcy, emerged as one of Fast Company’s Most Innovative Companies. And Crocs? It moved from being a meme to a cultural icon, all thanks to embracing change and redefining engagement, from Galeries Lafayette in Paris to the virtual realms of Roblox. In a world that's constantly evolving, remember, it's not just about being present; it's about being present where it matters. 🎯 For brands, success lies in listening and adapting, ensuring that they’re not just heard, but also resonate with their audience. Witnessed any brand transformations lately or have insights on how to turn feedback into a success story? 🚀💬 Share your thoughts below and let's discuss the power of adaptability and customer-centric approaches in today's dynamic market! #BrandResilience #CustomerFirst #BusinessStrategy

Sometimes, the best move is to let go of the reins. Rewind to a defining moment in my career: one of adidas' biggest product launches was on the horizon - UltraBoost in NYC. At the time creators were starting to step into the spotlight, yet they were often boxed into traditional media roles. We pondered over how to break the mould. The usual script? Hand over a media pack, guide creators to capture those ‘perfect shots,’ and hope for the best. But my instinct nudged me towards a different script - one where creators weren't just handed a script but were invited to write their own. I imagined a space where creativity could flourish unrestrained. So, I pitched the idea of not one, but two dedicated studios at the event, exclusively for creators. Each would be a canvas for their imagination, complete with: 👟 The latest product for an authentic experience 🎽 Stylish apparel to complement their vision 📷 A professional photographer to capture their narrative 💫 A stylist and hair and makeup artist to add flair And then, we simply stepped back and let the magic happen. Creators were given the freedom to dream up and execute their own visions. Soft guidelines, sure, but within those boundaries was a world of creative potential. The result? A stunningly diverse array of content that surpassed any set of standard ‘Instagrammable moments.’ Content with life, content with personality, content that was unmistakably original. This was more than a successful product launch; it was a testament to what happens when you give creative minds the space they crave. It was a celebration of innovation, a recognition of creators' potential, and a real-life lesson: If you want creators to truly create - whether it's for events, experiences, or product launches - don't just hand them a corner spot. Offer them a whole playground and witness the spectacle they craft. The takeaway from this story? Trust. Trust in the talent of those you collaborate with, and trust in the creative process. When we do, the results can be beyond what we ever imagined. #Creators #BrandStrategy #InfluencerMarketing #ProductLaunch

People WANT to buy women’s sports merchandise, but they have been stunted due to the lack of optionality and accessibility. Sports Innovation Lab just estimated the massive market for women’s sports merchandise to be a whopping $4 Billion, much of which is yet to be capitalized on. Sports Innovation Lab, Klarna & TOGETHXR recently came together to light a fire, bring the data, and encourage the industry to solve the systemic problems that exist as barriers in the women’s sports merchandise industry. Let’s create a future where we can all easily and proudly “Rep Her.” Download the full “Rep Her” report, which arms the industry with real data to fuel sustainable change: https://hubs.la/Q02F9KGP0 Shop Klarna’s Women’s Sports Merch Hub (featuring their new line with Togethxr…🔥) https://hubs.la/Q02F9DXt0 👏🏾👏🏻👏🏿This is a movement, not a moment. #RepHer

Sports brands have to craft authentic experiences for athletes and everyday enthusiasts. To rejuvenate their connection with core audiences and enhance retail experiences, sports brands are innovating by integrating technology, sustainability, and community-focused spaces that allow consumers to test and experience products firsthand. In his latest article, which was also published on FashionUnited, Micha Klein, Executive Director & expert in Brand Spaces at LIGANOVA, gathered working strategies and best cases on how to handle both target groups. Head to the link in the comments for the full blog article 👇 #LIGANOVA #retailtransformation #brandexperiences #meaningfulspaces #sportmarketing #retailinnovation

Maybelline New York , a leading beauty brand, has launched an interactive Roblox campaign called "𝗠𝗮𝗸𝗲𝘂𝗽 𝗬𝗼𝘂𝗿 𝗠𝗶𝘅" in partnership with AI music company Splash. The campaign is designed to tap into the interests of the gaming and music communities, which are both popular among younger consumers. The 𝗥𝗼𝗯𝗹𝗼𝘅 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 includes explorable virtual spaces, interactive experiences centered around creativity, and the chance to win Maybelline merchandise and clothing. The brand also partnered with virtual DJ Kai around her new track, "Fantasy," for a limited-time activation and listening party. This campaign is a smart move for Maybelline, as it allows the brand to connect with younger consumers in a meaningful way. Roblox is a popular platform among Gen Z users, and the "Makeup Your Mix" experience provides a fun and engaging way for them to learn about and interact with Maybelline products. Overall, Maybelline's Roblox campaign is a well-executed example of how to use 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗹𝗼𝘆𝗮𝗹𝘁𝘆 𝗮𝗻𝗱 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 to drive revenue during a recession. By targeting younger consumers in a meaningful way, Maybelline is building brand loyalty and positioning itself for future growth. #marketing #maybelline #AI #roblox #MBA #Customerloyalty #performancemarketing

Have you downloaded Rep Her yet??? See the data, and use it to make a business case to your suppliers to increase inventory, push license holders to be more creative and open-minded with their marks, or maybe start a new merch business yourself! With a $4BILLION in market opportunity there is NO REASON not to do MORE in women's merch! #RepHer Klarna TOGETHXR #womenssports #sportsmerchandise #sportsbusiness

𝗠𝗜𝗦𝗦𝗚𝗨𝗜𝗗𝗘𝗗: 𝗔 𝗹𝗲𝘀𝘀𝗼𝗻 𝗶𝗻 𝗿𝗲𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴. Here's my take on the MCR brand's strategy... and where it fell short 👇 𝗦𝗼... 𝗣𝗶𝗰𝘁𝘂𝗿𝗲 𝘁𝗵𝗶𝘀. It's Sunday afternoon... I'm having a scroll on Instagram and come across this post. This looks nothing like the MISSGUIDED I know... 𝗔𝗻𝗱 𝗜 𝗹𝗼𝘃𝗲 𝗶𝘁... 𝘄𝗲𝗹𝗹 𝗮𝗹𝗺𝗼𝘀𝘁. Here are 3 ways they nailed the rebrand 🖤 𝗙𝘂𝗹𝗹 𝗼𝘃𝗲𝗿𝗵𝗮𝘂𝗹 They didn't just 'tweak' or 'modernise'... they went right back to a blank piece of paper and brought the brand right up to date. Long gone is the 'girly' look. 🖤 𝗧𝗼𝘁𝗮𝗹 𝗰𝗼𝗺𝗺𝗶𝘁𝗺𝗲𝗻𝘁 They removed all traces of the old look. This glow-up was real, and they weren't leaving any traces of the old brand behind. Every social media post - gone. The whole website - gone. 🖤 𝗧𝗵𝗲𝘆 𝗹𝗼𝘀𝘁 𝘁𝗵𝗲 '𝗯𝗼𝗼𝗵𝗼𝗼' 𝘃𝗶𝗯𝗲 Since their inception, PLT, MISSGUIDED and boohoo have been playing in the same leagues, with very similar styles and a very obvious shared audience. This new look moves them out of the boohoo leagues, and I'm gonna' say it, puts them in a more 'premium' bracket. ... 𝗔𝗻𝗱 𝗵𝗲𝗿𝗲 𝗶𝘀 𝘁𝗵𝗲 𝘄𝗮𝘆 𝗶𝘁 𝘄𝗮𝘀 𝗹𝗶𝘁𝗲𝗿𝗮𝗹𝗹𝘆 '𝗺𝗶𝘀𝗴𝘂𝗶𝗱𝗲𝗱' They are selling via SHEIN. 🤦🏻♀️ The poster child for fast fashion. 🤦🏻♀️ The opposite of premium. 🤦🏻♀️ The wrong move. 𝗦𝗼 𝗺𝘆 𝘁𝗮𝗸𝗲? I love the new look. I can see myself in this brand. But the SHEIN collab was a lazy move. 𝗪𝗵𝗮𝘁 𝗱𝗼 𝘆𝗼𝘂 𝗿𝗲𝗰𝗸𝗼𝗻? 𝗣.𝗦. If LinkedIn could lay off shadow banning this post I'd really appreciate it, been in the doghouse for a couple of weeks now guys. Let's move on. #marketing #branding #rebranding #missguided

As Vogue Business says, we are in 'the “integration” era'. 📣 What are integrations and why are they so popular? Integrations occur when brands enter existing virtual experiences for a time-limited period. Think L'Oréal Paris in Livetopia, a popular non-branded experience on Roblox. These are an easy entry-point for brands in virtual worlds, requiring less investment than a long-term, owned experience. 👇