Sabrina Ellis’ Post

I am looking forward to building truly dynamic and meaningful partnerships with the world's most inclusive brands! We have identified 50 of the World's Most Inclusive Brands and we are celebrating each of them by highlighting what makes them so inclusive and what we love about them. As we celebrate our ten year anniversary in 2024, we are expanding our tech focused partnerships to include hopefully working with some of the brands we are featuring in this series. As we center Culture, Identity, Belonging and Leadership in our work, we are excited to broaden our horizons and our offerings to create truly sustainable and global impact. Today we are highlighting Pinterest a social network that allows users to visually share, and discover new interests by pinning images or videos onto virtual boards. Tap in to discover what makes them among the world's most inclusive brands. Shoutout to the Chief Content Officer at Pinterest, and former WWT Speaker and Supporter, Malik Ducard who is among the humans leading the charge on generating inclusive content and creators. #WonderWomenTech #MostInclusiveBrands #DecadeOfImpact #Creator #Impact

I am looking forward to building truly dynamic and meaningful partnerships with the world's most inclusive brands! We have identified 50 of the World's Most Inclusive Brands and we are celebrating each of them by highlighting what makes them so inclusive and what we love about them. As we celebrate our ten year anniversary in 2024, we are expanding our tech focused partnerships to include hopefully working with some of the brands we are featuring in this series. As we center Culture, Identity, Belonging and Leadership in our work, we are excited to broaden our horizons and our offerings to create truly sustainable and global impact. Today we are highlighting Pinterest a social network that allows users to visually share, and discover new interests by pinning images or videos onto virtual boards. Tap in to discover what makes them among the world's most inclusive brands. Shoutout to the Chief Content Officer at Pinterest, and former WWT Speaker and Supporter, Malik Ducard who is among the humans leading the charge on generating inclusive content and creators. #WonderWomenTech #MostInclusiveBrands #DecadeOfImpact #Creator #Impact

I've stuggled with this more than anything else. And that's finding our community. But Jason, isn't that what XXO Connect is? As clear as your business might be to you, and as clear as your offering might be, it's not always the case to everyone else. In the end, the market decides. And at the same time, if you're not speaking to the right person, or you're speaking to the right person but with the wrong message, you just can't grow. Or your service might just suck. There's that too. But we ruled this out. Ever been inside an XXO Connect experiential connection room? It forced me to get clearer on who we are, who we are for, and how I lead the team. It pushed me to redefine our identity and understand our audience. And damn was I off on this one. Hello 20-30's on TikTok. What I was not off on was creating an energetic tidal wave to grow. In our case, it's building a team of XXO Ambassadors, specifically on TikTok. Ones who're committed to living in their XXO era. They ARE the brand and creating the future of our platform. The friendships, growth, connection and community they're experiencing between each other is exactly what the mission was. It just unfolded differently than how I saw it. And wouldn't you know it, membership is now growing too. Because who doesn't want to be around FUXXO YES energy? Our goal is to grow our TikTok ambassador team to 100 in the next three months. We're at 5 now. I'll keep you posted. In the meantime, Richard Branson said this... It's all about finding and hiring people smarter than you. Getting them to join your business. And giving them good work. Then getting out of their way. And trusting them. You have to get out of the way so YOU can focus on the bigger vision. That's important. And here's the main thing....you must make them see their work as a MISSION. I'm getting there. XXO, Jason #WiredForConnection #InMyXXOera #TheWholeHumanConnectionExperience

The assertions made in the post regarding the dynamics of influencer marketing and the evolving role of social media in brand strategy are indeed thought-provoking. However, a critical analysis reveals several nuances and potential areas for further inquiry. Firstly, while it is acknowledged that creator campaigns can yield higher ROI and lower CPM compared to traditional brand ads, it is essential to scrutinize the metrics and methodologies used in platform studies to validate these claims. The efficacy of influencer marketing can vary significantly depending on factors such as audience demographics, campaign objectives, and the authenticity of the creator-brand partnership. Thus, a more comprehensive evaluation of the comparative performance of creator campaigns versus polished brand ads is warranted to provide a nuanced understanding of their respective impacts on brand equity and consumer engagement. Moreover, the emphasis on hand-picking creators based on alignment with brand values rather than reach underscores the importance of authenticity and credibility in influencer partnerships. However, the criteria for evaluating alignment with brand values and the mechanisms for ensuring genuine brand-creator synergy remain ambiguous. Further research into effective strategies for identifying and cultivating meaningful relationships with creators is necessary to optimize the outcomes of influencer collaborations. Additionally, the post highlights the growing presence of marketing leaders with backgrounds in social media, particularly women, as a positive trend. While this diversity in leadership is undoubtedly commendable, it raises questions about the broader implications for industry dynamics and organizational culture. A critical examination of the intersectionality of gender, social media expertise, and leadership in the marketing domain could shed light on potential biases, challenges, and opportunities associated with this trend. Overall, while the insights shared in the post offer valuable perspectives on the evolving landscape of influencer marketing and social media, they also prompt critical reflection and further inquiry into the complexities and nuances underlying these trends. By engaging in rigorous analysis and continuous learning, marketers can navigate this dynamic terrain more effectively and ethically.

✨ Calling all beauty creators! ✨ TikTok, in partnership with Estée Lauder, has launched "The Catalysts" – a new program designed to spotlight and support emerging beauty innovators. 🚀💄 Here’s what you need to know: Program Launch 📅 The Catalysts launched on June 25th, inviting creators aged 21+ to apply. Support and Mentorship 🤝 Participants receive mentorship, financial support, marketing guidance, and expert advice. Application Process 📝 Submit a TikTok video explaining why you should win and share your Vision for Beauty using #JointheCatalysts. Judging and Awards 🏆 Industry experts will select winners, who will receive $250K and TikTok ad credits. This is a fantastic opportunity to grow your beauty business and connect with industry leaders! #TikTokBeauty #BeautyCreators #TheCatalysts #EstéeLauder #BeautyInnovators #TikTokChallenge #BeautyBusiness #SocialMediaUpdates #SocialMedia #SMM #AllThingsSocialMedia #ContentCreator #SocialMediaManager #DigitalMarketingStrategy

Want to know why so many brands fail? They invest in tech; they invest in content; they invest in product development, sales teams, and so on but they don't invest in CULTURE. Culture is the backbone and the heartbeat of society. Art, food, and music inspire connection and evoke emotion and emotion drives action. Creatives are problem solvers that drive innovation and cultural progress. Artists are the OG influencers! As Beard Bros Pharms said, "There is no SOP for Culture." You can't fake the funk for long without being exposed. Authentic brand culture starts with your people and ripples out in an organic way that people want to be a part of. Good brands build awareness. Great brands build culture. Invest in culture. ... Very proud of the Big Island Grown community for pulling off another amazing 808 Day that was rich in authentic culture, community collaboration and unforgettable experiences.

Creatornity Journey Continues: Empowering Creators, Igniting Inspiration Greetings, fellow trailblazers! Our journey at Creatornity has been nothing short of incredible, and today, we're thrilled to share the next chapter in our mission to redefine the influencer landscape. At Creatornity, we've evolved from being a community of creators into a movement. Our unique approach is a testament to the power of authenticity, connection, and shared aspirations. 🚀 Our Collective Vision: Creatornity remains steadfast in our commitment to personal connections, end-to-end support, content collaboration, and caring for all. We've seen dreams come true, and stories of success that inspire us daily. 🌟 What's New? Our dedication to nurturing creators and empowering their reach is stronger than ever. We've expanded our horizons to embrace diversity and inclusivity, recognizing that every unique voice deserves to be heard. We're excited to announce new initiatives, partnerships, and projects designed to push the boundaries of creativity and inclusiveness. The Creatornity Promise: When you're part of Creatornity, you're part of a forward-thinking movement that values not only your content but your unique perspective. We're not just here to manage; we're here to collaborate and inspire. Join us as we continue to make the influencer world better. We're embarking on this next chapter with you, our incredible community. Let's elevate, inspire, and create together. 💫 #Creatornity #EmpoweringCreators #InnovationInInfluence #DiversityandInclusion #NextChapter #influenceragency #influencermarketing #influencermarketingagency

When new stories are told, everyone benefits. At last year’s Advertising Week we shared some ways advertisers and brands can lead the way in how we see masculinities ⬇️ ⛔ As creatives and advertisers, reject the expected. Stereotypical portrayals of men are exactly that - expected. 🗣️ Through new stories, new ways of showing what success can be, and with new conversations come alternate perspectives. ❤️ Allow men to show emotion, change expression, to have friendships and healthy relationships and be vulnerable. ⭐ Build authentic brand messaging and influencer partnerships that allow new and inspiring conversations to emerge, along with positive, progressive role models. Follow Unstereotype Alliance for more insights.

CCXP23 WITH INFLUENCE! 🤩 Considered the biggest pop culture festival in Brazil, CCXP23 is arriving with an incredible structure and prepared to receive more than 300 thousand people, in the city of São Paulo, from November 30th to December 3rd. With several different stages and environments, we highlight the Creators Stage, which was created with a single purpose: to bring together the largest number of content creators live in a unique crossover. ⭐ According to the organizing team, the Creators Stage "is a true multiverse of digital madness with attractions for the whole family, ranging from comedy shows to epic music shows." The program features several participations involving content creators and influencers who engage the public through various subjects and art. And coordinating the inCast - Influencer Marketing team, we realized that there are many ways to interact with content creators and influencers, both in promoting an event and in their participation on site, bringing an audience to the event. CINEMA LEVEL EVENT = SHARABLE EXPERIENCES 🎬🤳🏾 Giants such as Netflix, Paramount, Amazon Prime and several big-screen celebrities will be at the event. In addition to the high-level cosplays that will move every space at CCXP23 . Not to mention the perfect setting and content for creators to have many experiences to share. And regarding sensorial and integrative experiences, major events are investing a lot in this point, so that content creators can share them on their channels and social networks, generating organic, influenceable and high-value publicity for the most diverse layers of audiences within the platforms. FunCast , where I am CEO, offers a range of possibilities for integrative experiences with your brand, shopping mall or event. This year, we noticed the growing search for scenography and exclusive experiences for the public. ⭐ And you, creator, will you be present at this year's CCXP in Brazil? #ccxp #ccxp2023 #InfluenceMarketing #CommunicationAndMarketing #InfluencerMarketing

The video begins by mentioning culture and Gen Z, which can grab the attention of viewers. However, it could benefit from a more compelling opening statement. Culture is also nowadays people are looking for the culture I think Gen Z is looking for the culture They don't care about whatever you say You don't have to shout at me You can't do that That is the thing Online presence that's why Making it adaptable for different online social media Nowadays I feel like TikTok is being used Most of the people are using TikTok I guess there are rental videos coming on TikTok So that is also driving customers Basically what I've seen is like when you are trying to if you are running a business If you are going in a brand image of LinkedIn it will be different from a brand image of TikTok But the A-Studies is going to be the same If you see a Coaster ad or something like that It's going to have the same colors same palette Only it is in different mediums That's it And you are going to deliver what we are doing And that's where again real estate in other businesses is okay But in real estate it's a personal very personal And I think this can be applied to the agents individually as well This also gives the brand as a company a better image