Russell Efird’s Post

The holiday season is right around the corner, and you know what that means…shopping! 🛍️ Are your online shoppers shopping alone? Probably not. Check out my article on the importance of integrating social commerce features into your site. https://lnkd.in/gi68tiZC “Technology has evolved, and the retail world must also evolve — cloud-based social e-commerce is necessary to continue to reach the next generation of shoppers.”

Live commerce is here to stay – and its potential is growing.    We’ve seen its positive impact on customer journeys in China. And signs indicate it’ll be crucial to the next wave of eCommerce in Europe and America. But, with social platforms here currently lacking checkout functionality, how can US companies capitalize in the meantime?    That’s among questions examined by my colleagues Camilo Becdach, Daniel Glaser, Natalya Sak, Kevin Wei Wang, and Stephan Zimmermann in this excellent piece.     They argue US brands and retailers should first consider doubling down on making their website or app the destination for live shopping. By doing so, they’ll get detailed consumer data and behavioral insights, helping them to optimize the overall customer journey.    For their full insights on unlocking growth through live commerce, follow the link.      #retail #customerexperience #ecommerce

I’ve been talking a lot about the move back to physical retail, but I just saw a stat that got me thinking: where does traditional storefront fit in when your entire shopping experience can happen between memes and cat videos? Social commerce — integrating shopping directly into social media platforms — represents a dynamic shift for retail, and could be a goldmine for retailers. It’s not just about making it easier for customers to buy; it’s about creating a seamless, engaging experience that feels natural (when it’s done right). When you’re already scrolling through your favorite influencer’s posts, why not get that cool product they're using with just a tap? It’s a no-brainer. And yet, the opportunity of social media shopping isn’t anywhere near fully realized in North America. A recent report by Statista showed that 84% of Chinese consumers shopped on social media channels, compared to only 36% of US consumers. Additionally, live shopping only made up 2% of the US e-commerce market in 2022, compared to 10% in China. Think about that opportunity... Besides the obvious potential boost to online sales, social commerce can help brands offer a more frictionless shopping experience, gather valuable data on their audience, and tap into social proof. Shopify and other e-commerce platforms already see the value and potential growth in this field, and offer integrations with popular social media apps like Facebook and Instagram. Is social commerce shaping your shopping habits yet? Where do you find yourself shopping “socially?”

Dive into our latest blog as it introduces the concept of social commerce and its significance in the evolving landscape of online shopping. It aims to clarify the distinctions between social commerce and traditional e-commerce, highlighting their impact on consumer behavior and the digital marketplace. #socialcommerce #ecommerce #marketplace #digitalmarketplace #techahead #onlineshopping #consumerbehavior

Curious about the trends driving the social commerce revolution? Read how Gen Z's unique shopping behaviors inspire e-commerce platforms such as Push Marketplace to change the landscape and introduce innovative practices >> https://hubs.la/Q027mzTb0 #GenZ #SocialCommerce #PushMarketplace

In our digital-centric world, the lines between social media and e-commerce are blurring more. As a Digital Marketing Manager, I can't help but be thrilled by the incredible potential that social media shops offer! Why Social Media Shops? Integrated Experience: Consumers can explore, decide, and transact without leaving their favourite social platforms. Personalised Shopping: Leveraging data means products are curated based on user preferences and behaviours. Increased Engagement: Interactive elements, such as polls, stories, or AR try-ons, create a dynamic shopping experience. The Growth Impact: Businesses venturing into social commerce are witnessing an uptick in sales, reduced cart abandonment rates, and an enhanced customer experience. Looking Forward: As we aim to be where our consumers are, integrating e-commerce into social media isn't just a trend—it's a paradigm shift. Brands that adapt and align their strategies now will find themselves ahead in the evolving digital marketplace. #DigitalMarketing #Ecommerce #SocialCommerce #Innovation #GrowthMindset

#Liveshopping can be an effective e-commerce strategy for businesses in some countries. 🛍️ To measure its popularity in the UK, we surveyed over 1,000 online consumers who regularly use social media. Get the insights here: https://bit.ly/3QIyOHa

🛒 Curious about the trends driving the social commerce revolution? 👔👚 Read how Gen Z's unique shopping behaviors inspire e-commerce platforms such as Push Marketplace to change the landscape and introduce innovative practices >> https://hubs.la/Q027mzTb0 #GenZ #SocialCommerce #PushMarketplace

Tech innovation has changed consumer behaviors and pushed the e-commerce landscape to evolve faster than ever! The number of e-commerce sites have skyrocketed, but brands find it more expensive to capture consumer attention. Meanwhile, traditional social media platforms have entered the space. Capitalizing on massive consumer bases to grow their retail platforms quickly. The future of e-commerce growth rests on how well businesses can adapt to an increasingly competitive market. While social media won't eclipse established retail sites just yet, what do you make of their increasing popularity? A fad or the future? #EcommerceTrends #SocialMediaCommerce #DataDrivenInsights #MarketCompetition