With Google saying goodbye to third-party cookies, we're stepping into a new era where privacy is king and the old ways of targeting and measuring campaigns need a refresh. That's why we've put together, "Adapting to the End of Third-Party Cookies" - it's the go-to checklist.
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Enabling Data and Technology Driven Business Transformation to Drive Revenue Growth for B2B Companies
Friendly reminder: third-party cookies 🍪 are on their way out. Don't get left in the dark when they're officially gone. Set yourself up for success by mastering new approaches for targeting and measuring in a Cookieless world with our on-demand webinar, "Digital Advertising Strategies for a Cookieless World." Join Gareth Noonan, General Manager of Advertising, and Jennifer Hughes, Principal Digital Expert, as they discuss the importance of strengthening first-party data and tracking other signals to ensure your campaigns remain effective as Google phases out third-party cookies. Watch the webinar today:
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🌟 Our Guest Post Series Continues 🌟 We're thrilled to present the 4th blog in our series- Cracking the Code: Perfecting Your Targeting Strategy in the Privacy Puzzle. 🔍 Discover the new era of privacy-conscious targeting with Anzu.io Join Anzu in shaping the future of advertising, where privacy and effectiveness go hand in hand! 🚀 #PrivacyCompliance #TargetingStrategies #TransparencyMatters Read now the full blog 👉 https://hubs.la/Q02s1r7-0
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No cookies? No problem. 🍪 Now that Google is phasing out third-party cookies, what other alternatives for targeting are there? Deep Sync's household IDs enable marketers to understand household relationships for targeting and can help power measurement at the household level. 🏡 Our datasets emerged in the world of direct mail, where highly accurate and precise data was required. And since our data is compiled from known, deterministic offline data—as opposed to anonymous identifiers—we always resolve to a person, household, or business. Learn more about how our data can power your marketing in 2024 and beyond: https://hubs.ly/Q02gbYDP0 #ThirdPartyCookies #3rdPartyCookies #Cookies #ThirdPartyData #3pd #3pData #DeepSync #HouseholdIDs
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Google is banning 3-Party Cookies !!! What This Means for Businesses: - Develop more robust first-party data collection methods - Embrace privacy-centric advertising - Explore Innovative methods for targeting and personalization that respect user privacy The future looks exciting !!! #dataprivacy #innovation #pacewisdom
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🍪 The deprecation of third-party cookies has been delayed by Google once again, giving marketers more time to adapt their strategies. While cookies may not be going away this year, it's crucial to keep innovating and exploring new targeting and measurement solutions. https://bit.ly/3QZ60tp Via EMARKETER #cookies #thirdpartycookies #google
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Are you prepared for the cookieless future? Jun Group is hosting a Data Privacy Roadshow to equip our agency partners with the tools they need to thrive in this new era. Join us for a live or virtual session where we'll explore: ✅ The evolution of data privacy and projections for 2024. ✅ Simple and concise explanations of current cookieless solutions, from Google's Privacy Sandbox to email-based identity. ✅ Future-proof targeting methodologies that build trust with consumers without forfeiting personalization. Book a stop for your agency: https://lnkd.in/eQBNhzda #adtech #digitaladvertising #dataprivacy
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Multiple Business Owner, Entrepreneur & Proud Dad of 2. All Advertising | Motorshow Events | Vendor Seller | Easy Certs Group | Janes Jungle | ZAiLUM | RJGA Property
Stop worrying about data privacy changes and start preparing for a cookieless future! 🍪✨ The digital advertising world is changing, and it's vital to stay ahead. At All Advertising, we're helping clients adapt their targeting strategies by leveraging alternative data sources. 📊🔍 Visit All Advertising Blog For More Tips Visit - https://lnkd.in/eckQBk5B #DigitalAdvertising #DataPrivacy #BusinessGrowth
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Friendly reminder: third-party cookies 🍪 are on their way out. Don't get left in the dark when they're officially gone. Set yourself up for success by mastering new approaches for targeting and measuring in a Cookieless world with our on-demand webinar, "Digital Advertising Strategies for a Cookieless World." Join Gareth Noonan, General Manager of Advertising, and Jennifer Hughes, Principal Digital Expert, as they discuss the importance of strengthening first-party data and tracking other signals to ensure your campaigns remain effective as Google phases out third-party cookies. 🎬 Watch the webinar today: https://bit.ly/3WS01Kt
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Google Begins Rolling Out The June 2024 Spam Update! Google is launching the June 2024 spam update to enhance search results by targeting websites that breach its spam policies. This rollout started on June 20 and will continue over the next week to ensure effectiveness.Stay informed and ensure your site complies with Google's guidelines for optimal visibility and rankings. For more updates like this, please follow: @mkrtechsoftprivatelimited or Visit us at https://lnkd.in/d5iUChkq #GoogleUpdate #June2024 #SpamUpdate #SearchQuality #SEOtips #WebsiteCompliance #DigitalMarketing #GoogleGuidelines #OptimalVisibility #RankingFactors
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First-party data is a top concern for many US brands and agencies. A recent EMARKETER report reveals that securing enough first-party data for targeting and activation is the #3 concern among US brands and agencies. As privacy regulations tighten, traditional ad-tracking is becoming obsolete. Intent HQ is here to help you navigate this new landscape with solutions that maximize your first-party data safely for effective targeting. Don't let data concerns hold you back. Learn more about how Intent HQ can support your marketing efforts: https://hubs.ly/Q02GlB6z0 #Marketing #FirstPartyData #AdTech #PrivacyConcerns
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