Roku is committed to reflecting the diversity of our audience in our stories and content. Guided by this focus, our team attended the LA Latino International Film Festival (#LALIFF), a vibrant celebration of Latino life through film, television, digital media, music, and art. 💜 🎞️ 🎨 With five days of screenings, masterclasses, panels, and performances, our team was deeply inspired by the incredible talent and passion at the festival. ✨ • Mariana D'Andrea, Co-Chair of #SomosRokuERG, shared: "Participating in LALIFF 2024 was truly inspiring. The films were phenomenal, emotionally impactful, and the passion for storytelling and cultural heritage was palpable." • Andrea Mena, added: "The content was culturally relevant and authentic. I appreciated the industry panels that hosted creators from both the U.S. and Latin America, and how LALIFF partners with youth programs to expose them to the industry early on." • Ana Cecilia Cuevas, Co-Chair of #SomosRoku, highlighted: "LALIFF was an enriching opportunity for Roku. It was great to see major entertainment players and the creative community representing Hispanic/Latino audiences." At #Roku, supporting events like LALIFF helps us better understand and celebrate our diverse audience. Here's to many more opportunities to learn, grow, and celebrate together! #WeAreRoku ⭐ 👏
Josh Romero
3w
Thank you Roku!
Global Diversity, Equity and Inclusion Leader
3wMany thanks to Arquimides H. Pacheco, Mariana D'Andrea, Andrea Mena and Ana Cecilia Cuevas for representing Roku at LALIFF!