Rokt’s Post

💡 Today, brands have the right to embrace "cancel culture". There are plenty of ways to stand out with quality, but many brands don't take advantage of advancements and choose to settle for less. Just like this tool, which is thoughtfully designed to assist brands in filtering out their audience, we often overlook the multitude of possibilities available. It just takes a fresh perspective to recognize them. ✨ #googleadstips #googleadsexpert

We're proud to announce our partnership with the inclusive fashion and homeware digital retail platform, #JDWilliams (N Brown Group), in collaboration with Channel 5 and the7stars, for its new Spring campaign targeting its midlife audience. Starring TV personalities Judi Love, Helen Skelton, and fashion icon Gok Wan, the campaign aims to combat the 'invisibility' of midlife women, celebrating their relevance, roles and individuality. The partnership will utilise both JD Williams and Sky Media's rich data capabilities to target specific customer groups effectively, maximising relevance and engagement. Plus, leveraging Sky's full ecosystem of content platforms (linear TV, BVOD, Shortform VOD and AdSmart from Sky), a QR code will be used to direct viewers to jdwilliams.co.uk, allowing the campaign to gain deeper insights into customer behaviours while reinforcing its message across #digital and #social channels. Sam Walker, Director of Group Marketing and Creative at N Brown Group, said: "We understand our customers better than anyone, so we’ve worked with Sky Media to ensure that our campaign messages are more targeted across Sky’s platforms and to benefit from the wealth of data that we’ll gain through Sky’s ability to engage with their audience. JD Williams is all about making women feel amazing, and we’re confident that our new campaign will resonate with our customers.” #partnership #brandedcontent #talent #tvadvertising #data

Do you know the percentage of auction outcome that can be attributed to creative? 🖌️ Our Meta Agency Rep, Moe, talks about ASC creative best practices, creative diversification, how to avoid creative fatigue and how to make sure brands are delivering the right message to the right audience. #meta #paidsocial #performancemarketing #digitalmarketing #socialmedia #socialmediamarketing #socialmediaagency

The Perception of reality is more real than the reality itself !! The opportunity for businesses in the current landscape at digital era is not just to replicate reality, but to enhance it, creating perceptions that resonate deeply with our core audience. Crafting stories, experiences, and interactions that are so compelling they become the preferred reality for our stakeholders is a Plus. #DigitalTransformation

When it comes to engaging Gen Z and Gen Alpha audiences, capturing attention can be difficult. When brands look to interact with their audience through in-game experiences, this can become even more complex 🤯 Successful in-game activations hinge on authenticity, respect for the experience, and, ultimately, creating value for the player. Interest isn’t won by brands that simply show up in the right places - they have to show up in the right way and offer gamers something they actually want! In this article, Nicholas Walters, our President & CSO, shares five key insights that brands looking to leverage avatar customization in-game can learn from ⬇️ https://lnkd.in/eEsuP_vp #SuperAwesome #GenZ #GenAlpha

Attending Adweek NextTech? Join NCM's Manu Singh and Kevin Kowalick of TransUnion for an interactive workshop where you'll gain insights needed to transcend the clutter and propel your brand to the forefront of the media landscape. They will dive how brands are navigating attention, attribution, and audience engagement within the fragmented premium video ecosystem and how to stay ahead of the curve. #adweek #marketingsolutions #attentionmetrics

LONDON | Join us for a thought-provoking panel discussion on the evolving landscape of diversity in communications and advertising in partnership with Publicis Groupe UK. 28% of UK adults say they actively avoid brands that don’t embrace diversity but it’s hard to authentically represent diverse communities - Publicis Groupe UK 𝗖𝗮𝗻 𝗧𝗼𝗸𝗲𝗻𝗶𝘀𝗺 𝗟𝗲𝗮𝗱 𝘁𝗼 𝗥𝗲𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻? 💭 Our expert panellists will delve into key questions surrounding the role of diversity in both product-led and service-led sectors, the authenticity of diversity in advertising, its impact on sales and societal perceptions, and the genuine commitment of companies towards diversity. The panel will cover; ◽ Is diversity in comms as critical for product-led sectors vs service-led? Or are there more important elements to communicate about? ◽ Is diversity in advertising now genuine or is it still just a token gesture in some sectors?  ◽ Do diverse ads boost sales or risk alienating customers? Sophie Devonshire⚡️, CEO of The Marketing Society will be joined by; Jaswinder Sandhu Head of Media at Asda Jeff Fang, Strategic Planning Lead, EMEA & LATAM at Meta Marcos Angelides, Joint Managing Director of Spark Foundry Emma Harris, CEO at Glow London 𝗘𝗩𝗘𝗡𝗧 𝗗𝗘𝗧𝗔𝗜𝗟𝗦 Date: Wednesday 22 May Time: 8.30 - 10.30am Venue: London WC2A 1JA BOOK NOW - https://lnkd.in/eG7yE672 #uncomfortableconversation #diversity #advertising

Yes, there is under-rated value in being culturally relevant, even just commenting on culture - but it can hurt you if you’re faking it. Your uniqueness is your strength, and what your audience is falling in love with. Ain’t nobody better at being you than you - so just be you! #BrandIdentity #DigitalJourney #TrueToYourBrand #LussoDigital

Partner with DANG in your modernization efforts. The cultural currents are constantly shifting, creating new challenges and opportunities for brands to meaningfully connect with audiences. At DANG Consultancy, we live at the vital intersection of cultural conversations and brand narratives. Our Next-Gen Centricity™ methodology places Gen Z and Alpha at the strategic core, ensuring resonance with the mindsets and aspirations driving societal change. Leveraging unmatched expertise in youth culture, emerging platforms, and transformative experiences, we forge unbreakable bonds between brands and these influential generations. Whether pioneering metaverse activations, crafting viral strategies, or instilling future-fluent creative capabilities, we empower brands to lead the conversations that matter most. From breakthrough solutions to innovative pilots, we raise the creative bar and build lasting audience relationships. #ModernBrandVoice #CultureCaptured #GenZInsights #NextGenCentricity #ViralStrategies #MetaverseInnovation #AITransformation #FutureProof #YouthTrends #EmergingPlatforms #DigitalNatives #GenAlpha #SocialImpact #BrandResonance #AudienceEngagement #CreativeLeadership #NextGenMarketing #CulturalCurrency #ViralCampaigns #BreakthroughIdeas #InnovativeSolutions #TransformativeExperiences #FutureVisions #NextGenSolutions #AudienceConnections #CulturalRelevance #SocietalChange #AuthenticVoice #PositiveChange

LONDON | Join us for a thought-provoking panel discussion on the evolving landscape of diversity in communications and advertising in partnership with Publicis Groupe UK. 28% of UK adults say they actively avoid brands that don’t embrace diversity but it’s hard to authentically represent diverse communities - Publicis Groupe UK Can Tokenism Lead to Representation? 💭 Our expert panellists will delve into key questions surrounding the role of diversity in both product-led and service-led sectors, the authenticity of diversity in advertising, its impact on sales and societal perceptions, and the genuine commitment of companies towards diversity. The panel will cover; ◽ Is diversity in comms as critical for product-led sectors vs service-led? Or are there more important elements to communicate about? ◽ Is diversity in advertising now genuine or is it still just a token gesture in some sectors?  ◽ Do diverse ads boost sales or risk alienating customers? Sophie Devonshire⚡️, CEO of The Marketing Society will be joined by; Jaswinder Sandhu Head of Media at Asda Jeff Fang, Strategic Planning Lead, EMEA & LATAM at Meta Marcos Angelides, Joint Managing Director of Spark Foundry 𝗘𝗩𝗘𝗡𝗧 𝗗𝗘𝗧𝗔𝗜𝗟𝗦 Date: Wednesday 22 May Time: 8.30 - 10.30am Venue: London WC2A 1JA BOOK NOW - https://lnkd.in/eG7yE672 #uncomfortableconversation #diversity #advertising