Rohan Punamia’s Post

Problem: Customers churning "unexpectedly" Solution: Build a customer frustration score in HubSpot based on interactions with pages and assets typically associated with negativity or frustration. Add contact scores together to see how annoyed a company might be... Have a look at the video to see how to do it #hubspottipsandtricks

Focusing on reducing ambiguity and guiding users to the right actions is essential for improving conversion rates. Aligning messaging and understanding the specific needs and values of each customer segment, whether in email sequences or sales interactions, makes it easier to close deals and provide tailored solutions.

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Email and SMS automation allows you to plan and send messages at specific times. These automations save you headaches and allows you to send to customers when they're more likely to purchase. Make sure to include clear calls-to-action (CTAs) such as "Reply," "Click Here," or "Shop Now." This makes it more direct to recipients for them to take action which reduces buyers friction and increases conversions.

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These are the 15 key HubSpot properties CSM’s should fill and keep up to date. The 15 are split in 4 groups: 1. Customer value: what is the value the customer expects to gain from your solution. 2. Customer health: are you delivering the value your customer is expecting 3. Contractual information: You need to know what your customer signed up for and it needs to be filterable and be the starting point for workflows so get the basics in a property. 4. Expansion potential: map and keep track of the room for expansion at your customer. It will allow you to segment and plan on expansion potential vs current value only. What other customer values do you keep track of in properties ?

Here are some key reasons why email customer journeys are important: