Rodrigo Bueno Ferreira’s Post

Private labels are trending in retail spaces, but did you know the trend is likely here to stay? A majority of shoppers say they are inclined to stick with private labels irrespective of price and inflation. Learn why private labels carry appeal and how to test and compete in a market where private labels are on the rise. #privatelabel #productstrategy #retailtrends

What does Tesco’s new marketplace mean for challenger brands? In case you missed it, last week, Tesco announced its new marketplace, launched in an effort to offer their customers more than they’re able to supply through their current bricks & mortar or Tesco.com business. In doing so, they’ve increased their SKU count by 36% (Source: The Grocer) It allows for products sold by third-parties to be included on Tesco’s website and app alongside their groceries, but instead are fulfilled directly by the supplier. So far, they have added 17 suppliers who have been vetted to ensure they meet Tesco’s standards and requirements. At first, it might seem that this launch doesn’t pose much of an opportunity for challenger brands. But I really enjoyed reading the perspective of Theadora Alexander in The Grocer this week, CEO at YF, who offered two key insights that challenger brand founders should take from the announcement. First, “the desire for incrementality”. She points out that Tesco isn’t looking to introduce more products and brands that directly compete against what they already offer, risking cannibalisation of their core range. Instead, the goal is to serve new customer types with new offerings across different occasions, allowing them to offer new or specialist categories. This poses an exciting opportunity for challenger brands outside of grocery. Secondly, ”the desire for trust”, made clear by the importance they have placed on their vetting process. Any brand, including challenger brands, who wish to one day get involved will need to have in place bulletproof processes for production and supply chain to meet their standards. It’s never too early to start thinking about this. What do you think of the announcement? Does it serve Tesco’s customers better? 

Value is front and center as consumer adoption of lower priced everyday essentials grow. Amid this price-centric shift, traditional retailers are not standing by idly. The secret weapon? Private label brands. Target's unveiling of its new private label line, "Dealworthy," is a testament to this strategy. It's not just a brand; it's a value promise - encapsulating the essence of competitive pricing and quality. As both the private label and discount competition gets fiercer, we share best practices on winning the value-concious shopper. #RetailTrends #ConsumerGoods #PrivateLabel #DiscountRetail #RetailStrategy #MarketInsights https://lnkd.in/gyNG5b4D

I was recently asked to give a pov on the relative strength of global retail brands post covid. If anyone is interested, here is the article :) https://lnkd.in/efNpn8Rm #wpp #BAV@WPP #vmlyr #retail #retailinsights #retailmarketing #retailstrategy @bav@wpp

Let's take a moment to appreciate the recent move by Walmart in launching a premium grocery label. According to Fast Company, this new label will add more competition in the private label market, ultimately leading to more value for consumers and the market as a whole. This is a smart move by Walmart to target a specific demographic. What are your thoughts on this new launch? Share your insights in the comments below. #privatelabel #fmcg #consumergoods

Exciting findings in the latest report from #FMI: Shoppers are flocking to store brand products for more than just affordability. No surprise with some of the great store brands out there! Discover the driving factors behind this trend. 🛒💡 #ConsumerBehavior #RetailInsights #PrivateBrands #StoreBrands #RetailBrands https://lnkd.in/g5FaSzWi

Explore the latest insights on driving success in the retail environment! 📈 The new Power of Private Brands 2024 report reveals shoppers love private brands more than ever. Here’s the good news: 🔹 55% of shoppers are buying more private brands vs. 28% for name brands. 🔹 Value, price, quality, and taste are top drivers. 🔹 Over half of shoppers find store brands crucial for their shopping choices. Download the report for more details 👉 https://brnw.ch/21wKNom #RetailSuccess #PrivateBrands #ConsumerInsights #RetailStrategy #FMIReport

Premium can be affordable? Yup. (With examples.) Premiumization is a step to rapid #FMCG growth. Brands that have the edge strategically elevate their offering, making them stand out. In some categories a bit of #premiumization is the key to winning an entire shelf or section at #Walmart, #Target or #TheHomeDepot. Key Premiumization Strategies: HOLISTIC EXPERIENCE It’s not just about the product or its packaging. Every touchpoint, be it graphical elements, product design, customer service, or even on-shelf trays, becomes an opportunity to elevate the brand. Have you ever contacted TOMS or Burt's Bees? That service is an intangible win. CHALLENGE THE COGS MYTH #Premium doesn’t always mean far-higher production costs. Brands like Fred & Friends, an awesome housewares/stationery design company, are proof that focusing on design and user experience can uplift a product's perception without massive price hikes. QUALITY OR QUANTITY In a market where many opt for cheaper alternatives, ensuring product longevity and efficacy can carve a niche. It's a return to the values of durability and trustworthiness, where products serve users in the long run, not just the short term. You may not buy a lot of casters, but if you do, get them from Master Caster Co. They do it the old fashioned way and the products last forever. WHOLESOMENESS Sometimes we want to feel good about products we give as gifts in a world of cost-reduction and quality issues. Who knew someone could #premiumize toy putty? Crazy Aaron Enterprises has done it. ASIDE: WHY THE PREMIUM TREND? Our generational experience reminds us of the importance of this. Many of us, especially from the #GenX and #Millennial cohorts, grew up with products that sometimes prioritized affordability over quality. As we shape the market for the next generation, there’s a collective yearning to offer better, to offer premium. This strategy of premiumization without the hefty price tag is just one of the many ways rapid-growth FMCG brands are rewriting the rules and racing ahead. Ever been pleasantly surprised by a product that felt high-end without the high-end price? Share your discoveries!

As the 2023 holiday season takes shape, John Keaveney of WPP’s BAV says that retail brands have to find points of differentiation if they are to win in the marketplace. Classically, differentiation is what enables retail brands to catch consumers’ attention. Being a successful retail brand is all about points of difference that scream “buy me” and convert browsing into sales. During the holiday season – when consumers are seeking a fun shopping experience and to enjoy the glow of gifting – differentiation makes a huge difference to retail brands’ bottom lines. Read John's fascinating article here: https://lnkd.in/gxsFnE6n #WPPBAV #WPP #BAV #JohnKeaveney #differentiation #retail #branding #retailinsights #retailstrategy #retailmarketing #holiday2023 #holidayshopping

No surprise that brand loyalty is slipping due to the economic squeeze consumers are facing. Good tips in this article on how retailers can work with consumers and save their brands. @davidiangray #retail #priceswitching #consumerbehaviour #canada #consumers