Richard Raddon’s Post

As you’ve likely been seeing, third-party applications are growing. Popularity for such platforms is skyrocketing. Why? Due to the ease and simplicity it can potentially bring to many. While there are certainly bumps in the road - Cannes, France seems to be showcasing its desire to become the next top option for marketers who are looking to expand their technical aptitude. #Advertising #AdTech #AdvertisingTechnology #Technology #CannesFrance

𝗙𝗿𝗲𝗲 𝗩𝗶𝗱𝗲𝗼 𝗔𝗱 𝗧𝗿𝗮𝗻𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗔𝗜 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 👀 Launching our first tool from Galah, transcribe and analyse any competitor video ad for free! ✨ What it does: Transcribe and analyze any competitor's video ad 💡 Why it matters: Rapid iteration for performance marketing teams ⏱️ Time required: Less than 1 minute 💰 Cost: Absolutely free We want to help performance marketing teams iterate rapidly, so we are launching our first tool. (Link in comments below)

Breaking News🚨 After a lot of feedback and much deliberation we have made the difficult decision to revert back to our old brand... APRIL FOOLS! While it's fun to prank, our motto is 'Improving your future outlook' so we are always looking forward, NOT BACK! If you haven't already checked out our new site, do it now www.prospect13.co.uk Our new kick-ass branding - that we are obsessed with, by the way - represents who P13 is today. Our support helps SMEs be brave, bold, and better and we are committed to tailoring strategies for powerful impact. We're constantly evolving, adapting, and staying ahead of the curve to ensure dynamic marketing for businesses like yours. So, while we may laugh at a wee April Fools joke, rest assured, we're fully committed to our new brand and all the exciting opportunities it brings 😉 #AprilFools #MarketingAgency #Aberdeen

Here’s a challenge. We’ve seen some wonderful work recently from the team at System1 which has dispelled the myth about ad wear out (link in comments). Is it possible to create a calculation that identifies the tipping point for when a new ad is actually needed? Something to help aid decision-making. I’m not talking about when there’s a significant change in strategy or positioning that might genuinely require a new communication. Instead, let’s say you’ve got an ad that scores 3.1 on the System1 rating scale. That’s not great. Are you better off sticking with it or making a new ad? You’d need to factor in agency fees, production, media etc. And I am sure plenty of other factors too. But what’s the tipping point? Could you produce a ‘ready reckoner’ or even a more sophisticated model? Jon Evans, Orlando Wood, Andrew Tindall, Jason Chebib what do you think? Is this possible? Are you already doing it? If you aren’t, then I promise to be very reasonable in negotiating royalties on the idea … Dr Grace Kite, James Hurman, Les Binet, Peter Field what do you think?

The IAB Tech Lab plans to introduce a Creative ID framework that companies will be able to use to tag specific ads with unique identifiers. This system will make it easier for ad buyers, sellers and ad tech intermediaries to monitor and manage exactly which ads are running where and when. #EffectvEmp

Read it again 🧐 My first encounter of this ad was on my journey in the Berlin S bahn at Alexanderplatz Station. After initial look, I was like " Wait, what am I looking at". I diverted my attention from my mobile to the advertisement. The initial shock followed by a smirk trickled down to thoughts. Therefore I would like to share why the ad is a bold move by Vytal | The reuse system The attention span of present day human is greatly reduced to meager 2 second max ( somewhere around that). Everyone are so glued to the gadgets that the surrounding just fades away. Our everyday life is filled with advertising at every step, YouTube , Music and so on. The overwhelming ads and the daily information load led people to get bored and annoyed of the ads because the mind is already overwhelmed. People are ready to pay YouTube subscription while still available for free just to avoid ads. Such was the desperation. Therefore, this advertisement used the psychology of human knowledge and attention and played a trick with their mind. Usually people have a tendency to double check on things to make sure that what they saw was what they know. When an information newly acquired contradicts with previously acquired knowledge, people tend to check again. Ex : A paragraph in a document or a book etc., This advertisement exploited that tendency of humans to double check what they saw in the shortest attention span. As most of these billboards are located in busy places or by side of roads, which are usually busy with their own rush, the knack of time is something they have chosen to exploit. Was it a success ? Well it got people talking but it didn't make most of the people to look up for the product. So I would say it like this "It smacked on your head but you can't find who". Note : The ads such as Balenciagas are outright criminal. On the other hand this is a trick with your mind. Let me know your thoughts in the comments #marketing #marketingagency #attention #attentionspan #advertising #advertisingdesign #psychology Vytal | The reuse system

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Without accurately labeled video inventory, marketers can’t make informed decisions around their video strategies and media owners can’t achieve optimal monetization. The IAB Tech Lab's new PLCMT guidelines aim to curb these challenges.   Implementation is critical as many buyers and DSPs are enforcing the new standards. If you haven’t yet adopted the new standard, now’s the time.   Check out these resources to learn more: How to Support the New IAB PLCMT Guidelines for Video Inventory: https://lnkd.in/dPkVDRDR Understanding the New Video Placement Guidelines Featuring IAB Tech Lab: https://lnkd.in/dvbRyFha #AdTech #AdQuality #DigitalAdvertising