Richard King’s Post

📕 Attn #ProductMarketers Check out this course on Maven: The PMM's Guide to Product Launches Taught by Andy McCotter-Bicknell, Jason Oakley, & Tamara Grominsky This course is designed to help Product Marketers execute launches from start to finish More details below 👇🏾 https://lnkd.in/e5n2NNaj #productmarketing #pmm #productlaunches

Jargon buster alert 🚨 OKRs are a simple management framework, developed to help every member of your organization see the progress being made towards a common goal, and the acronym stands for objectives and key results. OKRs are incredibly important within the PMM community. They bring clarity to your goals, inspire motivation within your team, and help align purpose and strategy with execution. Join us at Product Marketing Certified: Core in Seattle, to learn how to get the most out of your very own OKRs, how they fit into the wider role of a PMM, and the impact they can have on your own career. To become an OKR expert this December, follow this link: https://lnkd.in/eFdacPWn And, check out our guide on how to become an OKR pro... https://lnkd.in/erS6wrNr

#ProductMarketingTip 2: Stop polishing turds 💩 In my early days at a new company or team, I commonly get into debates with PMMs (Product Marketing Managers) and PMs (Product Managers) on why we're driving a GTM (Go-to-market) launch plan for a product that is industry standard and something most other companies "just do." Often a PMM team will pitch me on the benefits of the feature because of their loyalty to the product and engineering team and wanting to validate the hard work to get to launch, the importance to the company, or something that is not centered primarily on a customer problem. During one of my most memorable debates, my co-worker looked at me after fighting the GTM corner for their product/eng team, and said with a sigh: "I agree with you. I feel like we're polishing a turd with this GTM convo." We all laughed together. Breakthrough! As PMMs we have to take on a journalistic, unbiased judgement on how big of a deal something should be. This is often called t-shirt sizing, but if we're simply taking everything being launched as requiring a GTM motion, there will be a fast future of burn-out of the GTM/Marketing team AND the customer base. It opened a great convo on how we'd package this feature into a release and start a release process for the team so we don't have to create a large GTM motion for everything. Or if the product team could get the feature to a DIFFERENTIATED, INDUSTRY-FIRST or BIG DEAL product, we should build a GTM strategy around that moment vs. when it was first-introduced. So take the time to size, evaluate and think through the feature being introduced. And if it's a turd, stop polishing it. Try to use it as fertilizer for how good the product COULD be, and plant seeds for what a good GTM could be with a greater product. #productmarketingtips #productmarketing #Productmanagement #GTMstrategy #GTMlaunches

💘One of the most important relationships a product marketer has is with product management. In our February newsletter, Saahil P. gives us some advice on how to build a strong relationship with Product as a PMM 🤝🏽 🍒Saahil shares the similarities between both roles, practical tips, guides on what pitfalls to avoid, and more. ❣️Head to the link in the comments to read the post and subscribe to Inside Olivine for monthly insights on product marketing and growth. Let us know what strategies have worked wonders for you, and what challenges have you overcome when working hand-to-hand with Product! #productmarketing #productmanagement #olivinemarketing

Dear Product Managers, achieving product-market fit requires understanding your customers and their opinions of your brand and product. To determine if you have achieved product-market fit, ask yourself if you meet the following criteria: -> Is your product driving organic growth? -> Are users promoting it independently? -> Do people find your product valuable enough to purchase?

This is a great overview of what Product Marketing Managment actually <does> in a very easy to review form.

Went to my first Product Coffee session yesterday. Thanks to ProductATL for the free ticket. Great to learn and discuss with experienced product leaders! PS: 7:30 am is really early - a college senior. 🥇 This workshop focused on marketing strategy, specifically how product managers work with marketers and sales to develop a game plan. Various ranging implementations from Product managers checking in with marketing teams once a month to product managers creating their company's marketing plan. 1. We reviewed the four Ps of marketing: product, price, place, and promotion. 2. The importance of understanding your target and having a value proposition statement. 3. Strategies for increasing PM collaboration with marketing through press releases. Source: https://lnkd.in/eP4iWkbB Looking forward to the next session. Follow Me: Vyshnavi Namani #selfgrowth

It's another Friday, let's have a laugh as we close the week. 🤣🤣 Let's explore the bond between Product Marketers and Product Managers. 😍 #PMMComfortSeries Episode 5: Letter To An Exhausted Product Marketer: The Unbreakable Bond: The PMM and PM ------- In the annals of product marketing lore, there exists a tale of an unbreakable bond, akin to that of lovers who cannot do without each other. Behold, the sacred union between Product Marketing Managers and Product Managers, woven together by fate and forged in the fires of collaboration. The Bond of Collaboration Yea, as the sun doth rise in the east and set in the west, so too doth the Product Marketing Manager and the Product Manager stand united in purpose. For in collaboration, their strength is magnified, and their endeavors bear fruit. Nurturing the Relationship Let not the winds of discord sow seeds of division between thee and thy partner. Instead, cultivate thy relationship with care, like a tender sapling in the garden of thy endeavors. For in harmony, the seeds of success shall flourish. The Path to Prosperity As the mighty oak doth grow from the humble acorn, so too shall the success of thy product spring forth from the fertile soil of thy partnership. Nurture it with trust, communication, and mutual respect, and lo, thy product shall thrive. Thus, let the bond between Product Marketing Managers and Product Managers be as unyielding as the oak, as enduring as the stars in the heavens. For in their unity lies the key to unlocking the gates of prosperity and the fulfillment of their shared vision. With warm regards and utmost esteem, The African Product Marketing Community. -------- Don’t #PMM alone - Join The African Product Marketing Community (www.joinapmc.com) #AfricanProductMarketingCommunity #APMC #ProductMarketing #ProductMarketer 

Accelerate your product strategy with the MECE Framework. This is one of the frameworks you’ll have the chance to explore at our Mastering Product Strategy cohort starting in a one week. It’s your last chance this year to be prepared for moving into senior product roles in 2024. 🔍 MECE Framework - Your Tool to Sharpen Product Strategy In the ever-evolving landscape of product strategy, the MECE Framework is excellent at helping you streamline your problem solving processes and foster clear, decisive strategies. By categorizing information into Mutually Exclusive and Collectively Exhaustive groups, helps in eliminating overlaps and gaps, driving efficient decision-making and a competitive product strategy. MECE can be applied to trees (Issue trees, Opportunity Solution Trees, Hypothesis trees), Bullet point lists (shopping lists), and Financial documents (P&L). Join us in our upcoming Mastering Product Strategy cohort to delve deeper into MECE and other powerful frameworks that can redefine product outcomes. 💥 Starts on Wednesday, October 4th, NZ time. Apply now in the comments.

I believe every Product Manager should have atleast four skills- - How to manage risks effectively - How to solve complex problems - How to plan and execute product launches - How to analyze competitive intelligence I found four helpful books online. Sharing their names below-