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Long Copy or Short Copy? For me, I feel both are effective, it depends on what project you're working on. Take for example, you've got a new product that your targeted audience know nothing about. You'll need a lot of explanations and educating your audience, on the benefits and how to make use of the product. Don't ever have that notion that people will avoid reading your sales letter, because it's long. So far, it's engaging, gets the readers attention or interest, then you're almost there at securing that sale. For short copies, most times they're used for already established brands. You'll see Brands like Coca-Cola, Pepsi, Durex, etc do this a lot. They use a catchy phrase/ headline and may sometimes add few details, then include action.
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Navigating the Consumer Mindset: Building Long-Term Trust vs. Offering Quick Dopamine Hits In this article, Mike Chivers, Creative Director, The PHA Group considers how brands can balance the benefits of building trust and building excitement to engage consumers long term. "Do brands still need to evoke a deeper connection built on trust and reliability to be successful and have longevity, or is fulfilling the growing demand for instant gratification and short-lived pleasures enough?" Read more on the Creativebrief platform: https://lnkd.in/e9rEhegv
BITE trends, thinking & inspiration | Creativebrief | Creativebrief
creativebrief.com
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How we took a Beverage brand from $272k in email revenue to $436k in 90 days This store was hitting 32% in email revenue on Klaviyo before Arcady Media came in... You’ll discover how we did it with our strategy in this document It includes: - Before & after breakdown - how to 2-3x revenue per campaign - Design, Copy, and Strategy - Product launches tactics If you want a free copy, like and comment “Arcady” and I’ll send it to you. (make sure we’re connected so I can DM you)
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I bet there’s some gaps in your digital marketing plan 📩 Let’s talk strategic website design & marketing solutions Visit me at Siembra Solutions
🎯 The goal of repetition is to get your brand into the minds of consumers, making your business a prominent choice when they decide to make a purchase. The secret of the art of repetition lies not in the act of repetition, but in the consistency of the message and image that the business wants to convey. And one of the best ways to do that is to keep the message simple and memorable. https://lnkd.in/eKrayBW2
Repeated Advertising: Users are Obsessed but Hard to Resist, Brands Boldly Maintain
https://digitalengagetips.com
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Strategic Marketing Executive | Brand Identity | Marketing Strategy | Growth Marketing | Organizational Development | Marketing Metrics & Analytics | Marketing Budget Optimization | AI Innovation
🎵 "Gimme dat..." 🔥 What a great audio hook from Big Boi for Papa John's! 🔥 An 'earworm,' indeed! While this approach seems to have potential, I'll be interested to see how it plays out in other media channels. The article mentions using pizza boxes, but the lyrics of this clip alone open up all sorts of creative possibilities. #brand #branding #brandbuilding #brandmanagement #creativeagency #brandassets #omnichannelmarketing #marketingstrategy #audio #jingle #audiobranding https://lnkd.in/gKgkc-33
How Papa Johns’ new brand platform connects pizza to marketing transformation
marketingdive.com
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How the times are a-changing. 📰 "The news that John Lewis Partnership (including Waitrose & Partners) has created an in-house content agency was surprising - you mean they didn’t already have one? The best FMCG and retail brands think on their feet and make content that reacts to what’s going on. But it’s not just about being reactive. Having great in-house creative improves marketing across the board. The everyday beating of the drum becomes louder than their competitors. Who’s already doing this well? Moju, Nice Wine, Surreal, what3words - and Kraft Heinz, on the bigger brand side." Full article here: https://lnkd.in/d2KhqqGP
Creativepool connects you to the best the creative industry has to offer.
creativepool.com
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THIS ‼️ This is why considering the brand touchpoints that are often overlooked, like customer service, is so important and can come back to reward you in BIG ways. This woman tells the story of how her mother accidentally got herself on Drink LMNT's PR list. It's hilarious and shows off how elite the mother's experience with LMNT's customer service is. Providing an easy, chill customer service experience for one person has now earned LMNT over 2M views and over 1500 glowing comments. I hope LMNT takes this further. If it were me, I'd launch an impromptu "Get your mom on our PR list" campaign... Brand marketers, what would you do in response to something like this? source: https://lnkd.in/gfRWR_56
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Mutual Enhancers with Nathelie Meng 💫 Our Project Director, Nat, talks all about the joys and challenges of producing creative #OOH advertising. On her favourite part of what she does: "I tend to think of the commercial, development and creative teams as one big machine, and I think the producers and the project managers are the oil lubricating that machine. I like getting to put all the cogs in the right place and make sure everything goes smoothly. When I see that the machine is well-oiled and working perfectly, it’s a satisfying feeling for me." Read now via Little Black Book: https://lnkd.in/e5RkfhKV
Mutual Enhancers with Nathelie Meng | LBBOnline
lbbonline.com
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A PBA member workshop: Why Workshop at Walsh Family Winery Join me on Wednesday, April 24 for a transformative two-hour workshop that will redefine the way you communicate with your audience. In my "Why Workshop," we'll explore the core of your brand, helping you craft a compelling narrative that resonates with your ideal clients. What You'll Discover: · Define the essential elements of your brand's identity. · Create detailed profiles of your ideal clients, understanding their needs, desires, and motivations. · Develop a strategic approach to connect with your audience through meaningful content that not only engages but also converts. Don't miss this opportunity to refine your brand's messaging and create a content strategy that truly connects with your ideal clients. Tickets are $75 per person inclusive of food and beverage. SPOTS ARE VERY LIMITED. https://lnkd.in/eEx7TfMm
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In an age when consumers are increasingly skeptical of traditional advertising, authenticity has become more crucial than ever. Documentaries provide a unique platform to showcase the human side of your brand. By presenting real people and real stories, you can build credibility and trust with your target audience. Our team at Chris Shales understands the importance of authenticity and will ensure that your documentary aligns with your brand's identity, values, and goals.
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