Etsy Updates Policies, Debuts Ad Campaign in Bid to ‘Keep Commerce Human’
Retail TouchPoints’ Post
More Relevant Posts
-
I love Etsy CEO Josh Silverman's plan to take the platform back to its roots. Companies with #niche audiences often crash and burn if they don't create safeguards to ensure their product stays dedicated to its original customers. I find that business owners are ambitious by nature. I know I am. But this can lead one to forget that their niche is their advantage. It must be protected. Niche offerings are great because typically the more specialized your customer is the more innately loyal they are. I mean, where else will they go? But this breaks down when you attempt to grow beyond your niche. If you allow your business that serves a hyper-specific audience to start serving a general audience, you wind up just being another competitor in the large ocean that is your market. Etsy isn't just an eCommerce platform. It's an eCommerce platform for artisans who make handcrafted and specialty goods. If it loses that, which has started to happen because of mass resellers flooding the platform, it just begins to compete with general eCommerce platforms like Amazon, Shien, and Temu. I think Silverman knows that's a race his team can't win. Smart of him then, to not run it. Companies that serve niche audiences should learn from Etsy. https://lnkd.in/gvJKkfVr
Etsy CEO says company is escaping 'race to the bottom' and getting back to its artisan roots
cnbc.com
To view or add a comment, sign in
-
New from The Prompt newsletter on advertising & branding : Idea: Ebay is focusing on strengthening the trust and loyalty of its community of enthusiasts by offering them engaging experiences and tools to build their business. #Ebay #TrustAndLoyalty #CommunityOfEnthusiasts #EngagingExperiences #ToolsToBuildBusiness #Advertising #Branding * Subscribe to The Prompt newsletters: www.theprompt.email *
How Ebay is Separating Itself from the Marketplace Pack with a Focus on ‘Enthusiasts’
https://www.retailtouchpoints.com
To view or add a comment, sign in
-
We launched Expeerly with a simple belief: Today's shoppers aren't satisfied with just static photos and plain descriptions. They want videos. 🎥 Authentic videos. Videos that show products in action, give a taste of what services are like, and point out all the little details you might miss. With expeerly, we're seeing more and more stores catching on to the power of video content. But there are some hurdles: many stores don't have video capabilities, can't afford making videos at scale, and fear messing up carefully crafted brand images. But, there's one platform that's already figured it out: Etsy. The market place for independent art & craft sellers, connecting 7 million sellers to 92 million buyers annually and generating close to 3bn in revenues. What helped them be a first mover? 🎬🛍️ Etsy employs advanced technology to ensure videos autoplay and command attention within listings. 💸🎥 Their sellers create their own videos without incurring any additional costs for Etsy. 💯🔍 Moreover, Etsy's commitment to authenticity enables sellers to maintain brand integrity effortlessly. And guess what? Sellers on Etsy are telling us something we've known all along: adding videos to listings increases conversion on page. So, it's pretty clear: the future of online shopping? It's looking a lot like Etsy.
To view or add a comment, sign in
-
If I told you that we have a Lego e-commerce store in our basement, odds are you would picture something fun and playful. The truth is a little less exciting. Each set purchased has to be split into separate pieces, counted, tracked, and carefully stored. Custom builders and brick and mortar store owners order large lots from our store. We usually don't sell full sets because there's much more profit in the pieces. Kind of hard to imagine unless you see. Show don't tell is one of the most important tools to use in marketing, and particularly in social media. The success of reels, shorts, and long form video demonstrates the power of this principle at work. I published an article this week detailing 7 ways to use social media to get high value clients. This is one of those ways - to see them all, you can read the article here: https://lnkd.in/gXFnSa5S
To view or add a comment, sign in
-
📈 Insights from the world of #Ecommerce 🛍. A fascinating change is unfolding in Etsy's media mix data, which has seen a significant strengthening in its digital strategy! As of Q3 2021, #Etsy ranks 3rd in the top list of online marketplace worldwide, attributing to its savvy utilization of social, display, and search advertising. 🌍 According to recent data, Etsy's paid search investment has grown by 35%, while display advertising has jumped up by a whopping 50%. Social media advertisements have also seen a 30% boost. This robust expansion illustrates Etsy's commitment to digital prominence – a nod towards a shift in their media mix towards more performance-driven channels. 💻 🚀 These key changes suggest Etsy's understanding of its customer's online behavior and its well-targeted approach to ensure top-of-mind recall. It's worth noting that this investment seems to be paying off, as per the study by Edison Trends, Etsy's sales rose a staggering 79% YoY in 2020! Witnessing these changes, it's safe to predict that the line between offline and online advertising is continuing to blur. Brands and marketers, we need to ensure that our media mix is as evolving as those of industry leaders like Etsy. Stay flexible, stay innovative, stay data-driven! 🎯 #DigitalMarketing #MediaMix #AdvertisingTrends
To view or add a comment, sign in
-
Adapting to Changes in E-commerce Advertising Platforms In the dynamic landscape of e-commerce, staying ahead of the curve is crucial for businesses looking to thrive. One area where rapid changes occur is in e-commerce advertising platforms. Adapting to these changes is essential for maintaining a competitive edge. As technology evolves, so do the tools and algorithms that power e-commerce advertising. Businesses must be proactive in understanding and leveraging the latest features offered by platforms like Google Ads, Facebook Ads, and others. This may include mastering new ad formats, optimizing for mobile users, or embracing emerging technologies such as augmented reality for more immersive shopping experiences. Moreover, the shift in consumer behavior demands a nuanced approach. With the rise of social commerce and the increasing importance of user-generated content, e-commerce businesses must align their advertising strategies with these trends. Building authentic connections with customers through social media channels and incorporating user-generated content into campaigns can enhance engagement and trust. Furthermore, data privacy concerns and evolving regulations impact how businesses collect and use customer data for advertising. Adapting to these changes responsibly is not only a legal requirement but also a way to build trust with consumers. In conclusion, the ever-changing nature of e-commerce advertising platforms necessitates a continuous commitment to adaptation. By staying informed, embracing emerging trends, and prioritizing ethical practices, businesses can navigate the evolving landscape and maximize their advertising impact in the competitive world of online commerce. https://amzn.to/4agRVPT
How To Buy And Sell Amazon Liquidation Pallets: Strategies, Secrets, Tips, And Sources, For Buying And Selling Amazon Pallets
amazon.com
To view or add a comment, sign in
-
Dear Etsy - our sanctuary no longer feels like home. Support is minimal. We are told our questions cannot be answered or we receive bot responses. Thousands of legitimate handmade listings are wrongfully being deactivated by a rampant automated system, while obvious resellers remain. Payment reserves are placed on sellers who have been on the platform for years, long since proving that they are trustworthy. No warning is given when sellers use well-known trademarked terms like Disney, even though other marketplaces flag these keywords. Shops are deactivated for no reason and with no email. Sellers have to dedicate time while shopping to reverse image search items to ensure they are not mass produced. It is becoming increasingly difficult to find truly handmade items. And an ongoing pressure to perform at the level of retailers like Amazon, with pushes for priority placement in mobile search for items that ship free, the ability for buys to "make offers", and the current requirements for Star Seller badges. While other online platforms may have fostered buyer expectations based on machine labor speeds and industrial production costs - this cadence only carries to a platform like Etsy if the administration at Etsy accepts and promotes this expectation as the standard. Etsy is straying farther and farther from your core mission statement: Keeping Commerce Human We respectfully request change. 🟠 More knowledgeable human staff. 🟠 Less AI reliance. 🟠 Payment reserve adjustments that do not impact long-term or digital sellers. 🟠 Keyword detection tools on listing editor that warns sellers against the use of popular trademark terms when triggered. 🟠 Stricter vetting for sellers who join the platform, performed by humans. 🟠 No mandatory offsite ads for sellers who do not MAINTAIN $10,000 per year in revenue. 🟠 Help for sellers who need it most. We cannot run professional businesses on a platform where seller support often tells us they do not have answers or that they will outright stop answering our questions. This is not a demand. It is a plea. #KeepEtsyHuman #etsy #etsyshop #EtsySellers
To view or add a comment, sign in
-
We’ve all seen sponsored listings on sites like Amazon, eBay, Etsy, ever noticed the different formats? Here’s the 5 most popular: 🔹 Sponsored listings in search: You search for a type of product (in the example “chocolate”) in the search bar and a range of listings appear, those in prime locations appear “sponsored”, they’ve been boosted for maximum visibility 👀 🔹 Sponsored listings on category pages: Searching within a category page like “face” on this pharmacy site? Prime spots are taken by brands paying for impressions 🔹 Sponsored listings in carousels on bottom of page: Searching for a summer dress but it wasn’t quite the one you wanted? Scroll down to see a “carousel” of relevant, sponsored content to take your fancy! 🔹 Sponsored listings in swimlanes: These sponsored listings aren’t necessarily in the top “prime” locations, but a few rows down. This gives more vendors the chance to advertise. 🔹 Sponsored listings as related products: Hyper-relevant, alternative options to the listing a user is viewing, aimed to cut down the buying journey, offering recommendations of promoted products Interested to see how these would look on your site? Let’s chat! https://lnkd.in/dZfcBN4N #userexperience #advertising #sponsoredlistings #retailers #superapps Topsort #retailmedia
To view or add a comment, sign in
-
Super Bowl ROI stats are in and they're not great for these brands: 🔻 Etsy: Grips Intelligence reports that despite their super-sized investment, Etsy's US sales yesterday were the lowest for a Sunday since New Years Eve. In fact, sales were actually down 6.5% on Super Bowl Sunday. 🔻🔻 E.L.F. BEAUTY: Elf execs cannot be happy with their performance yesterday. Grips reports that Elfcosmetics . com not only failed to see a bounce in sales as a result of their Super Bowl ad, but US revenues yesterday were the lowest of any Sunday since the week before Thanksgiving and a full 19% below average since the start of 2024. 🔺 🔻 NYX Professional Makeup: Things were not actually that bad for NYX yesterday. While Super Bowl Sunday marked the highest revenue for NYXcosmetics. com of any Sunday in the last month, sales were only 4.6% higher than the 2024 Sunday average. For a brand advertising it’s “plumping power,” this performance seems comparably flat. Of course, there may be a slight delay in the impact and Grips will continue to track daily revenues for these sites over the next few days. Grips clients get daily e-commerce KPIs for their competitors delivered every single morning. Do you? https://bit.ly/3P3DZQr #superbowlcommercials #roi #competitiveintelligence
UPDATED: Super Bowl advertisers 2024 e-commerce ROI - Grips
gripsintelligence.com
To view or add a comment, sign in
-
I'll do a full blog post when we have more facts, but right now I wanted to provide a few thoughts on Etsy's new Share & Save Program (S&S) for sellers to get refunds when they promote their Etsy shops. 🔸 Sellers have to opt in from the Listing Manager>>Marketing>>Share & Save. 🚨 Read all the policies and other materials carefully before you do so 🔸 The refund is 4% of an order that came from an S&S link in the 30 days after the click; it is the equivalent of Etsy only charging a 2.5% transaction fee instead of 6.5% 🔸 The S&S links must be shared offsite, not on any Etsy platform 🔸 If a buyer clicks an Offsite Ad for your shop after clicking the S&S link, then makes an order, the shop does not get a refund and instead pays Offsite Ad fees 😟 🔸 Some sellers have had issues sharing to Pinterest with the S&S links, and a few report their Pinterest accounts were closed. If you have any more info on this, please let me know The screenshot shows the new S&S menu on listing pages, and how to share to Twitter (using my shop) Link with all the basics in the comments. #EtsySellerNews #ecommerce #Etsy #marketplaces #microbusinesses
To view or add a comment, sign in
10,601 followers