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🎵💛🙏🎵💛🙏🎵💛🙏🎵💛🙏🎵💛🙏 ⭐️⭐️⭐️… Happening now … ⭐️⭐️⭐️ “So far this year 45 UK music festivals have been postponed or cancelled. The Association of Independent Festivals are forecasting that that figure could DOUBLE before the year is out.” - Sky News For fantastic in-depth & clear analysis JUST RELEASED… ➡️ https://lnkd.in/e-peu7ch KT Tunstall makes an important point in Katie Spencer’s excellent report (below) about ‘headline’ acts ‘cutting their teeth’ at the smaller festivals long before they walk out & WOW huge crowds at Glastonbury or at the O2, for example.. The appetite for festivals continues to grow and has bounced back since the pandemic.. which is most certainly welcome news. Yet the organic nature & grass roots of the industry.. is under threat, ironically due to its success. WHY? Big international corporations are ‘buying out’ smaller festivals 🤔💭 John Rostron, Executive of The Association of Independent Festivals, wants a return to the initial post-pandemic 5% instead of 20% VAT charge associated with producing smaller festivals… to give the operators & supply chain a chance to fully recover & rebuild. Reading about & reflecting on the many varied benefits of small festivals.. not LEAST that they provide an initial platform for talent to emerge, ‘get their feet wet’ & blossom so that they can then headline the bigger events… small festivals seem to me to be worth supporting for so many reasons: ⭐️ They birth, grow, develop, foster, support & nurture: - New music 💖🎵 - New music fans 💖🎵 - Community spirit! 💖 - Joy & Unity! 💖 😀 - Sustainability 💖 - Diversity 💖 - Inclusivity 💖 - Cultural Growth 💖 - Celebration! 💖🎉 - Families & kids! 💖🏡 - New technologies 💖💫 - Local economies 💖💷 - Cultural Growth 💖 - New Artists… who become big show headliners 💖👏🎵 ⭐️ What do YOU think? ⭐️ - Are you an avid small festival goer? Or do you just enjoy one or two local festivals each year? - What’s your favourite thing about attending smaller festivals compared to the bigger ones? - Have you had your festival plans curtailed this year due to organisers having to cancel or postpone the event? - What do you think.. & how do you feel.. about the threat of the small music festival counter culture being ‘taken-over’ by big international corporations buying out smaller festivals? - And what about them having acts sign exclusivity contracts to prevent them performing at smaller events? Watch Katie Spencer’s brilliant report below… Look forward to hearing your thoughts in the comments! 🎵💫😇 #musicfestivals #skynews #singersongwriters #localeconomies #newmusic #liveevents #sustainability #culture #newtechnology #community

How to be sustainable at music festivals - Hindustan Times How to be sustainable at music festivals  Hindustan Times

I've played many music festivals in my 'glory' days and I attend many worldwide. They play a significant role in boosting the economy. Let’s explore how: Local Economic Impact: Increased Tourism: Music festivals attract thousands or even millions of out-of-town visitors. These visitors spend on accommodations, dining, transportation, and shopping, which significantly contributes to the local economy. Vendor Sales: Money made within festivals positively impacts local economies through sales of food and drinks from local vendors. Employment: Festivals create employment opportunities for people in the local community, including stagehands, lighting techs, and ushers. Monetary rewards: in the BILLIONS for a specific country. In summary, music festivals have a significant economic impact, both locally and globally, benefiting businesses, households, and government finances. And of course, it keeps our artists, musicians, bands, and all involved in putting a show together EMPLOYED.

#IndieMusic #PR: Breaking into the Festival Scene - How Indie Musicians Can Maximize Their Stage Time - by Cassie Ellis Music festivals are alluring landscapes for indie bands seeking exposure and the chance to grow their fanbase. However, breaking into the festival scene as an independent artist is often a complex task. In this guide, we will explore strategies that can help secure gigs and maximize your festival experience. #festivals #indieartists #PRontheGO

I've played many music festivals in my 'glory' days and I attend many worldwide. They play a significant role in boosting the economy. Let’s explore how: Local Economic Impact: Increased Tourism: Music festivals attract thousands or even millions of out-of-town visitors. These visitors spend on accommodations, dining, transportation, and shopping, which significantly contributes to the local economy. Vendor Sales: Money made within festivals positively impacts local economies through sales of food and drinks from local vendors. Employment: Festivals create employment opportunities for people in the local community, including stagehands, lighting techs, and ushers. Monetary rewards: in the BILLIONS for a specific country. In summary, music festivals have a significant economic impact, both locally and globally, benefiting businesses, households, and government finances. And of course, it keeps our artists, musicians, bands, and all involved in putting a show together EMPLOYED.

WHY IT MATTERS:

My Masters thesis was on music based tourism and destination venue placement. This touches on so many points from my paper.

Music festivals have a conundrum on their hands. Festival-goers have evolved. Their tastes more refined, their expectations higher. Now, they demand experiences that are not just fun but unique and unforgettable. The explosion of music festivals on the global scene intensifies this demand. With countless options, festival aficionados have turned discerning, carefully curating where their time and money go. Some call this shift a strain on the industry; I see it as an opportunity. Fan ownership is a concept that I believe will revolutionize the festival scene. Let's imagine, letting the fans call the shots, curate the itineraries, choose the lineups – an empowerment like no other. All with the power of #web3 Turning consumers into stakeholders is exciting. This could build a sense of attachment, increase loyalty and drive attendance up a notch. The future of music festivals is not bleak – it's fan-powered. Don't take my word for it, we are already doing it with It's The Ship; our music festival at sea!

How the collapse of music festivals is an amazing brand opportunity for you- Firstly, let's be clear, I love music festivals 🤘 and I am gutted that many long standing music festivals in Australia have been cancelled this year. But on the flip side, it has presented both an opportunity and learning experience for brands like yours. The festivals that have been cancelled are typically the larger festivals catering to many different genres and styles. They cater to the broadest audience possible and aim to keep many people happy. On the flip side, smaller niche festivals that are targeting a very specific niche markets (ie: heavy metal, trance, rap, country etc) are selling out. The lesson - people are becoming more discerning with their dollars, so those being more niche and targeted are getting a lot better results than those being more broad and general. The opportunity - if you have ever wanted to use festivals and events as an activation option, its becoming easier to narrow down events that your specific target market are interested in and get in front of them. So what festivals and events do you target audience like to attend? Is there an opportunity for you to create an experience at these festivals that resonate with your specific target audience and create a brand activation that is memorable, powerful and delivers massive results? Remember boring kills business, so be bold. Sound like an opportunity your up for? - Lets chat - matt@zaeya.com #brandactivations #corporateevents #tradeshows #exhibitiondesign #festivals #brandstrategy #brandpunx

Festivals are an important part of my life and career. I have had some seminal and transformative moments at music festivals… Like being snuck into GLASTONBURY FESTIVAL EVENTS LIMITED for the first time at age 5! I'll always see UK music festivals as purist non-commercial spaces, and so watching them evolve into huge businesses over the decades seemed counterintuitive. But I do think there is an important place for brand activations at these events in order to provide much-needed supporting revenue for one of the most culturally significant sectors in the UK. My advice for brands is to be cautious of how they sit themselves within these meccas of art and social liberation. We no longer want to see a brand activation slapping themselves onto a field, giving out plastic-wrapped samples. When it’s done right, the benefits are huge consumer loyalty and affinity: J. Wray & Nephew set up a barber shop at Notting Hill Carnival to encourage self-expression for their consumers. LUSH regularly sets up shower stations for festival-goers (Looove!) Give the audience something to enjoy, a service, a bar, entertainment; an additional offer. And that way, you can integrate with the fabric of what makes music festivals so special in the first place ✨