Prada Group’s Post

How to design an emotional customer experience? With a careful analysis of the brand’s needs, a dedicated content creation and the choice of the best technology available.   Get all the insights you need from Daniela Caravaggi and Leonardo Comelli interview on Pambianconews ! ✨

📉 The Evolution of Luxury E-commerce: A Tale of YOOX NET-A-PORTER The digital landscape of luxury fashion has witnessed an unforeseen transformation. YOOX NET-A-PORTER, once valued at a staggering €5.3 billion in 2018, now shares its worth with FARFETCH at just under €800 million. The golden era of online luxury fashion seems to have dimmed. Founded by the visionary Federico Marchetti in 2000, YOOX merged with Net-à-porter in 2015, making its mark as Italy's pioneering startup to exceed a valuation of €1 billion. By 2018, Swiss conglomerate Richemont acquired it, valuing the e-tailer at €5.3 billion. Fast forward to today, the e-commerce platform is on the brink of becoming fully owned by FARFETCH by 2028. But why the decline? Experts believe the diminished promotions and changing inventory sources have impacted sales. Also, an intriguing find by Boston Consulting Group (BCG), reveals a growing dissatisfaction among high spenders with digital shopping experiences. As the curtains fall on one chapter, another unfolds. The future of luxury e-commerce remains uncertain, but its journey is undoubtedly captivating. 🛍️💼 #FashionEcommerce #DigitalShift #LuxuryOnline #YooxNetAPorterJourney #EcommerceTrends

“Her-Age brings #nft certifications to the #secondhand luxury market. Second-hand luxury cannot escape the challenge of transparency. Brands, retailers and online platforms are busy tackling the issue of fakes, which threatens to penalise the flourishing business that has exploded in recent years (#preowned fashion worldwide is already worth 120 billion): among them is Her-Age, a #luxury second-hand clothing marketplace, active since 2021, which issues Nft certifications to make the #shopping experience more accessible and secure. In fact, the multi-brand platform - founded by Alba Figueras De La Parte Figueras, Alessandro Berna and Ataman Ersan - is able to guarantee centralised control of the authentication and ownership of all the products on sale..." READ FULL ARTICLE IN ITALIAN https://lnkd.in/d3pZSGkK

Interesting!! 👗 Last week I saw this post regarding how Zara is taking fashion to the next level with their innovative catalogues. 📸 It is not the first time they’ve got closer to their customers by adding to their website more casual pictures or even selfies taken on elevators to present their newest collections. Say hello to real people showcasing their unique style! 🌟 #RealPeopleRealFashion #ZaraFashion #customerexperience

Check the article below 👇 Qontent Group 💄

Interesting research of Stileo in Europe presenting numbers about customer purchase satisfaction related to the sizing of apparel bought online. Only 28% are managing to purchase something that fits their size / meets their expectation in terms of fit. Surprising? No! The negative impact on profitability and sustainability is out of question considering that 68% are not happy about the purchase, so the question is rather how to improve processes and product fit? My personal rules are as simple as this and they rank from 1 - being the most difficult to 5 being the easiest: 1 - I know exactly who my final customer is (..not the wish target customer in the sales powerpoint presentation or the model I am taking pictures on, but that person really spending money to buy my brand's clothing) 2 - I know how the body of this person looks like (..also beyond measurements!) 3 - I design product for that body without exceptions 4 - I communicate transparently the body I build garments for without exception 5 - I just do not make exceptions to 3 and 4, if I have to make exceptions then I most likely need to go back to rule 1 and 2 Happy weekend! #bestfit #ecommerce #fashionindustry #customerexperience

🛍️ The Future of Retail: Gen Z’s Love for Brick-and-Mortar Stores! 🛒 While the digital age is thriving, it’s fascinating to see that Gen Z continues to embrace physical stores with open arms. 🌟 Here’s why: 1. Tangible Experiences: Gen Z values the tactile experience of shopping. They love to touch, feel, and try products before making a purchase. 2. Social Connection: Physical stores provide an opportunity for Gen Z to shop with friends and family, turning it into a social outing. 3. Instant Gratification: In an age of instant everything, physical stores offer immediate product availability, satisfying Gen Z’s desire for instant gratification. 4. Discovery: Browsing through physical stores allows Gen Z to stumble upon new products and brands they might not have encountered online. 5. Sustainability: Many Gen Zers prioritize sustainability. Shopping locally and in physical stores aligns with their eco-conscious values. The future of retail isn’t just digital; it’s a dynamic blend of online and offline experiences. Smart brands are creating seamless omnichannel strategies to cater to Gen Z’s diverse shopping preferences. Let’s embrace this exciting shift and adapt to meet the evolving needs of the Gen Z consumer. 💼 #RetailTrends #GenZ #BrickAndMortar #OmnichannelRetail #ShoppingExperience https://lnkd.in/eueUhB-g

There's no such thing as a free return! Definitely not in fashion. The environmental impact of returns in e-commerce is huge and invisible for consumers for whom returning is made as convenient as possible. With Elias Van Gool we pleaded earlier for revising the legislation on returns (paper available here: https://lnkd.in/duNthPj). An investigation by Greenpeace and Rai journalists 👇 (‘Fashion on the go – the hidden cost of e-commerce ) (full report in Italian but Deepl to the rescue for the summary below) only confirms the problem. They bought 24 fast fashion garments from 8 companies, (AMAZON, TEMU, ZALANDO, ZARA, H&M, OVS, SHEIN and ASOS), placed trackers on them and returned the goods (for free). They found that packages travel tens of thousands of kms, are sold and returned up to three times, at no cost for buyer, insignificant cost for companies but unsustainable for the planet.   58 days of research showed that: ● The 24 garments traveled about 100,000 kilometers through 13 European countries and China. ● Each TEMU garment was shipped from China, traveled more than 10,000 kilometers – mostly by air – and to date is still not available to the seller after the initial return. ● On average, two ASOS garments traveled more than 9,000 kilometers through ten European countries. ● Seven garments flew a total of more than 34,000 kilometers. ● The 24 garments were sold and resold a total of 40 times, with an average of 1.7 sales per garment, and returned 29 times. ● 14 garments, or 58% of the total, are still unsold or in storage, and only 10, or 42%, have actually been resold. ● ASOS, ZALANDO, H&M, and AMAZON top the list for average number of resales: 2.25 times. ● 100% of garments returned to TEMU, OVS and SHEIN have not yet been resold. ● On average, a package is packed with 74 g of plastic and 221 g of cardboard. ● The average transport impact of each order and return was 2.78 kg of CO2 equivalent (CO2eq). ● The average cost of fuel for transport is €0.87.   The impact on our planet is huge. Just think twice (or more) before buying fast fashion and avoid returning. And we should think of a minimum cost for returns. 

🌱 Join us LIVE on Instagram! 🌍 👗 Passionate about dataviz? Concerned about the environment? Then mark your calendars because we've got an event you won't want to miss! 🚀 We're thrilled to announce the launch of our groundbreaking Sustainable Fashion Data Visualization Project, analyzed through data and insights from the Environmental and Social Impact of the Textile Industry. I'm thrilled to be part of this project and share insights with you! As Information Designer and Director of the DataViz Lab at X-DATA, in collaboration with Troquer 🌿 Whether you're a fashion enthusiast, an eco-conscious consumer, or simply curious about the future of fashion, this LIVE event is for you! Join us as we discuss: ✨ The importance of sustainable fashion in today's world ✨ Insights gleaned from our data visualization project ✨ How YOU can make a positive impact through your fashion choices 📅 Save the date: 🗓️ Monday, May 13th ⏰ 19:00 hrs 📍 Live on Instagram @xdatamx Be part of the conversation, ask questions, and discover actionable steps towards a more sustainable fashion future. Together, let's make a difference, one stylish step at a time! 💚 hashtag #SustainableFashion #DataVisualization #DataForChange #Infographic #datavisualisation #datavisualization #storytelling #InteractiveData #DataVisualization #DataViz

*Out Now* Marie Claire just published a feature, discussing the future of virtual retail, with L’OCCITANE Group's latest virtual store, developed by Emperia being described, front and center 📰 , as "blurring the lines between the virtual and physical worlds with a user-friendly approach with no barriers to entry"🌿 “Redefining the way brands interact with their customers, Web3-based e-commerce company Emperia has played a pivotal role in elevating the shopping experience in the metaverse for the l’Occitane brand through the creation of a commercial customizable and interactive. L’Occitane’s metaverse store integrates e-commerce and physical retail by inviting you to explore the rich heritage and natural beauty that inspire the brand. Customers can easily purchase their favorite products from the digital space, blurring the lines between the virtual and physical worlds with a user-friendly approach with no barriers to entry. In these terms, accessibility is an innovative element for the metaverse. Customers can access the virtual store directly from their web browsers. L’Occitane’s virtual experience takes customers to the heart of Provence. It is a truly immersive expedition that reveals the essence of the brand, educating customers about the products and their key ingredients through videos and interactive experiences: pedaling through enchanting lavender fields, flying over Corsica in a hot air balloon, a picnic surrounded from the almond groves or African landscapes of Burkina Faso to discover the exclusive Shea Butter collection by L’Occitane. This is the real challenge for brands: educating users and making the virtual experience increasingly accessible, not only for Web3 communities, breaking down the boundaries between physical and digital, creating brand value through an interaction that stimulates curiosity and customer loyalty.” Read now: https://lnkd.in/db3EFDDv #virtualstore #virtualstores #virtualretail #ecommerce #virtualexperience #emperia #loccitane #retailtechnology #web3 #metaverse