Podium’s Post

Establish enduring connections with your clients, improving Customer Lifetime Value and Return on Investment (ROI) from your campaigns, using our guide on the customer relationship journey. https://hubs.ly/Q024dVbV0 #b2bmarketing #ownyourfunnel #demandgeneration #internetmarketing #leadgeneration #socialmediamarketing #b2bmarketing

Generating leads but struggling to get conversion rates where you want them to be? This Marketer’s guide to CRO is packed with insights from the experts into how you can boost conversions by: 🗺 Mapping the end-to-end customer journey ⭐ Identifying areas of improvement 🔎 Spot the language and messaging that really resonates and generated results Grab your copy today ▶ https://hubs.ly/Q02mG_BX0 #CRO #ConversionRateOptimisation #ExpertInsights

#Facts: Did you know that one of the most crucial data points in marketing is Customer Lifetime Value (CLV)? CLV measures the total revenue a business can expect from a single customer over the entirety of their relationship. Knowing your CLV helps you optimize marketing strategies, allocate resources effectively, and focus on retaining high-value customers. According to Harvard Business Review, increasing customer retention rates by just 5% can boost profits by 25-95%! Learn more about Customer Lifetime Value on the blog: https://lnkd.in/gUtD8RT8 #MarketingInsights #CustomerLifetimeValue #DataDrivenMarketing #MarketingData #BusinessStrategy #Business #MarcomToolbox #Marketing

Account-based customer marketing (ABCM) is not a familiar approach for many—but with its focus on personalization, expertly tailored content and customer retention, perhaps it should be. Explore the world of ABCM with customer marketing leader Leslie Barrett as she offers insights into the top 3 challenges of ABCM and how to overcome them. Sign up for the newsletter to read Leslie’s interview and learn about the power of targeted post-sell content for fueling growth: https://lnkd.in/gTV_iYDj #ContentHuddle #CustomerMarketing #ContentMarketing

How do you drive revenue growth when new customer deals are taking longer to close? Top companies have already pivoted to customer marketing, and surveys have revealed that nearly 70% of CEOs see customer marketing as the primary driver for their 2023 revenue goals. Yet many business leaders do not dedicate enough resources to drive effective customer marketing, which could realize higher conversion rates, reduced churn, lower costs, and sustainable growth. Have you taken the first step to capture this potential? Learn how customer marketing helps you close the gap to your financial targets in our latest blog here. https://lnkd.in/g-wd5bHG #sbi #growth #customermarketing #strategy 

Think you need a fat wallet to boost your biz? Nope! 🙅♀️✨ Tailored marketing solutions can skyrocket your customer engagement without draining your resources. 🌱 Slide into our DMs, let's chat growth! 💌 #SmallBusiness #MarketingAutomation #GrowthHacking #marketingautomation

With our personalised automated direct mail magic, we tap into the enchantment of customer insights. Using customer data like a guiding compass, crafting personalised campaigns that speak directly to individual needs. Join us on this captivating journey where data-driven precision meets the tangible allure of direct mail. Let's cut through the digital clutter together and ignite conversions that transform. 🌟💌 www.paperplanes.co.uk #DirectMailMagic #PersonalisedEngagement #oneofakind

It seemed like a great time to present an upgrade to how we plot customer journeys. Yesterday's Cambridge Marketing College webinar was all about Customer Acquisition, Conversion and Retention and the tools that can help you... I hope you enjoy it >> https://lnkd.in/euS9kdPy For more webinars like this, visit https://lnkd.in/gDRSmyU #customerjourney #webinar #mindfulmarketing

There is a lot of negativity spreading round at the minute about Google and the effectiveness of growth mechanics. But that How much time, weight and emphasis are you placing on the customer you have already acquired as opposed to new ones? Personalisation is key to driving effective comms to existing customers. If you can do that you have a better chance at not just encouraging the next purchase but also increasing basket spend. Q4 is going to be a key time for sales so make sure you aren't neglecting any aspect of your customer journey #paperplanes #personalisation #google

We tend to underestimate the value of customer feedback. We chase data, metrics, and KPIs, but often the opinion of a single customer can provide insights no spreadsheet could. Recently, a client told us: "The thing I appreciate about working with Powered by Search is not just your results, but your approach." It was an eye-opener. Instead of service differentiation, we are now focusing on differentiating the way we work with and treat our clients. On the other end of every business transaction, there are humans. And humans value being valued. #customercentric #b2bsaas