This week, EMARKETER released its 2024 Out-of-Home Forecast and Trends and Programmatic OOH is taking off 🚀 read the full report: bit.ly/emarketer_trends
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If you were under any doubt that OOH in Australia is thriving. The Outdoor Media Association reported last week that OOH revenues grew nearly 10% in Q1 2024. Globally, OOH continues to be the standout channel performer. But growth in Australia is in another league. And with good reason. From quantitative audience measurement to independent verification, Australia is leading the way. Creating a digital-first ecosystem that gives marketers the confidence to invest in OOH, and growing the industry as a result. Now let's replicate this success on a global scale 💪 https://lnkd.in/eQfyKbdu Mo Moubayed Jeremy Y. Nick Parker Pete Goldring Jeff Gunderman Jordan Scott Prashand Menon #OOH #media #marketing
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Good news for the global #AdvertisingMarket in 2024! While the market is still recovering from the severe pushback caused by the years of the pandemic, 2024 is set to be the year of a full recovery, with an estimated overall global OOH revenue of $45 billion. Also, in 2024 we will keep an eye on #DigitalOOH which is set to grow by 17% driven by further media owner investment and increased investment in programmatic OOH (prOOH). Let’s work together! #IndoorAdvertising #BrandManagement
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ICYMI: IBOUSA’s Chris Cowlbeck: OOH needs better standards, traffic metrics and data: Chris Cowlbeck, CVO IBOUSA and OOH Chairman of the Media Rating Council. b There has been a lack of confidence in measuring or comparing roadside OOH with a digital click, and clicking is certainly faster than anything OOH. Even digital programmatic takes a hit with all the creative variants necessitated by our display sizes. But […] #DOOH #digitalbillboards #digitalsignage
IBOUSA's Chris Cowlbeck: OOH needs better standards, traffic metrics and data (Billboard Insider)
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ICYMI: IBOUSA’s Chris Cowlbeck: OOH needs better standards, traffic metrics and data: Chris Cowlbeck, CVO IBOUSA and OOH Chairman of the Media Rating Council. b There has been a lack of confidence in measuring or comparing roadside OOH with a digital click, and clicking is certainly faster than anything OOH. Even digital programmatic takes a hit with all the creative variants necessitated by our display sizes. But […] #DOOH #digitalbillboards #digitalsignage
IBOUSA's Chris Cowlbeck: OOH needs better standards, traffic metrics and data (Billboard Insider)
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ICYMI: Should there be an independent evaluation of the different automated OOH buying platforms? (Billboard Insider): Jason Kunkel-de Cesero, VP – Demand & Analytics Partnerships, Adquick. I think our sector could really benefit from an independent evaluation of the different buying tech in the market. So many times we hear that AdQuick has the best buying tech for both IO-based and programmatic OOH and that other well-adopted platforms have significant flaws. […] #DOOH #digitalbillboards #digitalsignage
Should there be an independent evaluation of the different automated OOH buying platforms? (Billboard Insider)
https://digitalsignagepulse.com
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Unlocking the power of data in the out-of-home advertising landscape! 🚀 Comparing the dynamic shifts from Week 2 to Week 3 in January 2024, our commitment to innovation and strategic partnerships continues to reshape the industry. Stay tuned as we pave the way for a digitally optimized future in OOH advertising. For further detail please visit our website at [https://oohdata.com]. 💡 #OOHData #DigitalTransformation #AdvertisingInsights
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IBOUSA’s Chris Cowlbeck: OOH needs better standards, traffic metrics and data: Chris Cowlbeck, CVO IBOUSA and OOH Chairman of the Media Rating Council. b There has been a lack of confidence in measuring or comparing roadside OOH with a digital click, and clicking is certainly faster than anything OOH. Even digital programmatic takes a hit with all the creative variants necessitated by our display sizes. But […] #DOOH #digitalbillboards #digitalsignage
IBOUSA's Chris Cowlbeck: OOH needs better standards, traffic metrics and data
https://digitalsignagepulse.com
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Should there be an independent evaluation of the different automated OOH buying platforms? (Billboard Insider): Jason Kunkel-de Cesero, VP – Demand & Analytics Partnerships, Adquick. I think our sector could really benefit from an independent evaluation of the different buying tech in the market. So many times we hear that AdQuick has the best buying tech for both IO-based and programmatic OOH and that other well-adopted platforms have significant flaws. […] #DOOH #digitalbillboards #digitalsignage
Should there be an independent evaluation of the different automated OOH buying platforms? (Billboard Insider)
https://digitalsignagepulse.com
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Mad Mex’s proximity programmatic DOOH campaign lifts sales by 9%: During the campaign period, nearly 2.9 million Australians saw programmatic OOH panels activated by daily sales performance. Mad Mex saw a 9% overall sales uplift in the stores where in-proximity programmatic OOH was activated, with a transaction uplift of 7%. These increases have not been achieved using previous retail media activation strategies. #DOOH #digitalbillboards #digitalsignage
Mad Mex's proximity programmatic DOOH campaign lifts sales by 9%
https://digitalsignagepulse.com
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FYI: Should there be an independent evaluation of the different automated OOH buying platforms? (Billboard Insider): Jason Kunkel-de Cesero, VP – Demand & Analytics Partnerships, Adquick. I think our sector could really benefit from an independent evaluation of the different buying tech in the market. So many times we hear that AdQuick has the best buying tech for both IO-based and programmatic OOH and that other well-adopted platforms have significant flaws. […] #DOOH #digitalbillboards #digitalsignage
Should there be an independent evaluation of the different automated OOH buying platforms? (Billboard Insider)
https://digitalsignagepulse.com
To view or add a comment, sign in
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