Place Exchange’s Post

Creative is a necessary part of every successful outdoor campaign to bring it top of mind.

Out-of-home (OOH) media companies are taking the clean room trend by storm, as evidenced by Clear Channel Outdoor, one of the world's largest OOH media providers, recent announcement. The company has announced new partnerships with Aqfer, Habu, InfoSum, and LiveRamp, integrating its CCO RADAR® data platform with their best-in-class data clean room applications and services. These collaborations enable advertisers to connect their first-party data for effective planning, precise targeting, and accurate measurement. Amidst the implementation of state and federal privacy regulations and the phasing out of third-party cookies and other identifiers by platforms, the integration of data clean room with CCO arrives at a pivotal time, offering brands a solution to potential loss of online data. I’d love to hear your thoughts on this situation, so let me know what you think below, along with checking Clearcode’s blog posts related to data clean rooms and the following articles from AdExchanger and PR Newswire. #ooh #outofhome #adtech #martech

Watch Live : The 7th edition of e4m Media ACE Awards! Recognizing Indian Media Agencies and their People for their work and their contribution to the Advertising Industry. #e4mawards #mediaagency #independentagency #OOH #programmatic #influencermarketing #digitalmarketingagency

What made waves in the marketing world during October? We brought you the top five "sparks of change" to be aware of! Read The Torch for more: https://lnkd.in/eYyHwcbR #marketingtrends #x #tiktokmarketing #OOH

In the dynamic world of advertising, businesses are constantly seeking innovative ways to capture the attention and imagination of consumers. One of the traditional methods that has stood the test of time is Out-of-Home (OOH) billboard advertising. However, with the advent of technology, Augmented Reality (AR) has emerged as a powerful tool, revolutionizing the advertising landscape.🚀✨ Interested in learning more? Click the link: https://lnkd.in/gWFW2MDY #AdvertisingInnovation #ARRevolution #GrooveJones #OOH

Hulu continues to have a huge impact in the advertising space. The ad-supported model allows it to keep subscription prices lower than those two main competitors. Here are a few advantages to advertising on Hulu. Click the link in bio to schedule a consultation. . . . . #digitalbillboard #ooh #outofhome #oohadvertising #outofhomeadvertising #outofhomemedia #outdooradvertising #mediabuying #musicadvertising #artistomedia #ooh #outofhome #outofhomeadvertising #outofhomemedia #ooh #mediabuver #billboard

Interesting use of in situ building projection + digital display + online interaction here, triple threat way to engage the audience IMHO 🙌 Alex Fahey be great if there's any more detail on how this worked? #digital #ooh #integratedmarketing

Our state-of-the-art Digital Dynamic Signage allows for full-motion video and audio, as well as interactive elements like QR codes. Whether changing your ad messaging or enabling dynamic pricing, updates can be made in seconds! #ALotMedia #OOH #OOHAdvertising #Parking #OutdoorAdvertising #DigitalMarketing

Brilliant!! Creative creativity to make a lasting impact. One hoarding only is enough. Creative and innovation is paramount to arrest attention. It is not just about the hoarding but the chats about it like I’m posting this #advertising #creativeadvertising

Really exciting times. Mobile marketing as a platform to mix the digital world with the real one using DOOH. The possibilities are endless when crossing traditional advertising with digital advertising. Big brands like McDonald's and Spotify are already using it. And you? Are you considering using digital out-of-home in your marketing actions?