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AppMetrica and Yandex Games teamed up to test the accuracy of different optimization methods 🤜🤛 That's how LTV Predictions, a new feature that forecasts user engagement and gauges its impact on future revenue growth, was born → https://lnkd.in/ebViHrCQ How can mobile analytics help you build better apps? Ask Dmitry Gryzunkov & Polina Nalivayko (Inzhevatova) #AppAnalytics #PredictiveAnalytics #AppMonetization #AdTech

🥁 📢 Introducing the mobile programmatic performance that’s geared for success in the privacy-first era. mDSP helps marketers to leverage programmatic solutions to access full-funnel app growth, prioritize incremental lift, and access comprehensive attribution types across SKAN and IDFA. Curious to learn more about our platform? Then don't hesitate to drop us a comment below. 💬 #mDSP #programmatic #mobileadvertising #performance

Though Google Play maintains a stark advantage in overall worldwide downloads, it dropped over 5% in Q1 2024 as the App Store managed a 2.1% increase YoY. And speaking of downloads, if you haven't read our Q1 2024 Digital Market Index Report, you're missing latest insights on app downloads, consumer spend, digital advertising, mobile apps and games, and Retail Media. Don't worry, we've got you covered. Download the full report here: https://bit.ly/4b61KiB #MobileApps #MobileGames #RetailMedia #DigitalIntelligence #CompetitiveIntelligence #DigitalAdvertising

That's interesting! Japan is leading the charge and North America and Europe are offering exciting growth potential for publishers. Even better, and consumers are spending more across all top app categories, with some seeing a whopping 30% increase! While TikTok remains the king of consumer spending in apps, its download numbers are dipping. On the mobile gaming front, Monopoly GO! is raking it in after a record-breaking Q1. And in the world of digital advertising, US spending is up a healthy 16% year-over-year. Finally, the retail space is seeing Walmart and Target dominate the Retail Media networks scene with their massive impression reach. #MobileApps #MobileGames #RetailMedia #DigitalIntelligence #CompetitiveIntelligence #DigitalAdvertising

Thrilled to share that I'll be attending #MWC2024! 🚀 As a frontrunner in market intelligence, we're poised to unveil the newest trends and breakthroughs driving the mobile industry forward. Are you curious about how your competitors are soaring with app downloads? Or perhaps you're keen to unlock the mysteries of digital advertising? Let's link up and delve into the strategies for success in the dynamic world of mobile! 📱 #AppAnalytics #MobileWorldCongress #DataInnovation #MobileApps #AppMarketing #SensorTower

A big issue with open CTV is the lack of a universal identifier to tie in performance, measurement etc. Yet brands are pouring money into this medium without the same metrics as OLV or display. The Open SDK solved this for Mobile in app viewability years ago. What’s the answer for CTV inventory? #mediathoughts #ctv #measurement

Here’s what we know about SKAN 4 so far: 📱 33% of apps have implemented it. 📱 27% of all postbacks are now signed as SKAN 4 📱 Advertisers get 3 postbacks instead of one to measure user engagement over time. 📱 New source identifier field: from two digits (100 options) to four digits (10,000 options). 📱 App developers can lock the measurement window to get postbacks sooner. 📱 Crowd Anonymity tiers - the greater number of installs, the more data is provided. SKAN 4 is an important evolution. It expands the opportunities to optimize iOS campaigns. Don’t wait until adoption reaches the tipping point - jump in, configure your SKAN 4 schema, and urge your media partners to support and complete their own implementation. #mobilemarketing

🏆 TaurusX again topped the charts! 🏆 TaurusX (34%) holds the No. 1 spot in the Google Play Store rankings! Mobile SSP Global Market Share Report: Google https://sourl.cn/zApCmu #mobilessp #Programmatic #TaurusX #advertising #advertisingagency #digitalamarketing #programmaticadvertising

🌍 The AppsFlyer Performance Index - 2024 Country Edition is live! 🌍 2023 = challenging economic environment 2024 = return to growth! We found that 80% of the top 10 markets and 60% of the top 50 markets saw year-over-year ad spend gains, especially on iOS. In this environment, deciding which markets to invest in and how much to invest is key to getting your clients’ apps back on the growth tracks. In the second AppsFlyer Performance Index Country Edition, we rank the best countries to explore and help guide marketers as they decide WHERE to invest their budgets. What’s inside? 1. 83 high and low performing markets ranked across 14 gaming genres and 16 non-gaming categories – for Android and iOS 2. Rankings for user acquisition and remarketing campaigns 3. Exclusive growth opportunities and campaign performance comparisons #appsflyer #performanceindex

🇮🇱 For Israeli agencies, direct advertisers, and monetization managers, Kobi Arbiv is hosting a webinar titled “How to leverage Yandex Ads to unlock the new market for your gaming app?” This webinar will provide practical tips on: – The strategic significance of the CIS market for Israeli companies this year. – Launching and growing your app in Russia and the CIS, including information about local payment methods. We'll introduce Yandex Ads solutions, which open the doors to Russia's massive market of over 80 million mobile app users. 📅 Save the date! Join us on March 19th at 11 AM (Israel Standard Time). #Yandex #YandexAds #AppMarketing #mobilemarketing #performancemarketing #digitalmarketing