⬇ New #COPPARisk ➕ #SSAICTV ➕ #SocialMediaIVT data ⬇ 1️⃣ 429k+ likely child-directed apps across the #Google and #Apple stores 🛑 291k likely #child-directed apps have no country of #registration Explore the #COPPA Mobile Risk Report today: https://pixal.at/464Bip3 2️⃣ 140% higher #IVT rates, including ad fraud, when #SSAI is used in the #CTV open programmatic ad supply chain Download the SSAI Benchmark #Report here: https://pixal.at/3VRTltx 3️⃣ Facebook app estimated IVT rises to 10% in May 2024 See #TikTok, X/Twitter, #Facebook, Instagram, YouTube, SnapChat (Snap Inc.), Reddit, Inc., #LinkedIn, Pinterest, Weixin/WeChat, and LINE #IVT data here in NEW Global #Social Media IVT report: https://pixal.at/3XQK7kc ✍ Pixalate contributors: Jalal Nasir, Amit Shetty, Brooke Huntley, Melwin James Poovakottu, Ezequiel Donovan, Patrick McClure
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Engineer | Digital Marketer | Entrepreneur | Performance Marketing | Affiliate Marketing | Influencer Marketing | Content Marketing | Ex - HITACHI
📱 SDK Spoofing: A sophisticated mobile ad fraud scheme where malicious apps manipulate software development kits (SDKs) to fake ad interactions. 🕵️ How it works: Fraudsters simulate clicks, installs, and engagement, deceiving ad networks into paying for fake engagement. 🛡️ Detection challenge: SDK spoofing is hard to spot because it often involves real devices and legitimate apps with hidden malicious code. 💡 Prevention: Ad networks and advertisers use fraud detection tools and vetting processes to counter this fraud. 👥 Responsibility: Vigilance from all stakeholders is crucial to combat SDK spoofing and protect the mobile advertising ecosystem. #mobilemarketing #mobileadvertising #digitaladvertising #digitaladvertisingagency #digitalmarketingstrategy #digitalmarketingservices #googleads #facebookads #websitedevelopment #webdesign #socialmediamarketing
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Hey, marketers in London! Richard, will be shedding light on the Ad Fraud Crisis in Europe at the App Growth Summit this upcoming Thursday! Get ready to gain valuable insights that will assist mobile marketers like you in safeguarding their acquisition strategies against potential risks. Join our session "Navigating the Ad Fraud Crisis" at 3.30pm, where we dive deep into the challenges that plague app marketers. #AdFraud #AdFraudPrevention #AppGrowthSummitLondon #AppGrowthSummit
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Hey, marketers in London! Richard will shed light on the Ad Fraud Crisis in Europe at the App Growth Summit this upcoming Thursday! Get ready to gain valuable insights that will assist mobile marketers like you safeguard their acquisition strategies against potential risks. Join our "Navigating the Ad Fraud Crisis" session at 3:30 pm, where we dive deep into the challenges plaguing app marketers. #AdFraud #AdFraudPrevention #AppGrowthSummitLondon #AppGrowthSummit
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Attention all London-based marketers! 📢 Exciting news! Richard, an industry expert, will be addressing the Ad Fraud Crisis in Europe at the upcoming App Growth Summit, happening this Thursday. 🌟 Be prepared to gain valuable insights that will help safeguard your acquisition strategies against potential risks. As mobile marketers, it is crucial to stay up-to-date and arm ourselves with the right knowledge. ✅ Join our session, "Navigating the Ad Fraud Crisis," at 3.30pm, where we will delve deep into the challenges plaguing app marketers. 📚 Make sure to use the following hashtags to join the conversation: #AdFraud #AdFraudPrevention #AppGrowthSummitLondon #AppGrowthSummit See you there! 🤝
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It's been top of mind for a lot of users, but we've heard this story before. TikTok continues to face the threat of a U.S. ban of the app after growing concerns of privacy. This is just a further reminder to diversify your platforms, and continue to post your content where your customers are! Read more for the latest updates on social media today: https://bit.ly/3VCYo2H 🏷️: #socialmediaupdates #socialmedianews #digitalupdates #digitalmarketingupdates
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Hey, marketers in London! Richard, will be shedding light on the Ad Fraud Crisis in Europe at the App Growth Summit this upcoming Thursday! Get ready to gain valuable insights that will assist mobile marketers like you in safeguarding their acquisition strategies against potential risks. Join our session "Navigating the Ad Fraud Crisis" at 3.30pm, where we dive deep into the challenges that plague app marketers. #AdFraud #AdFraudPrevention #AppGrowthSummitLondon #AppGrowthSummit
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Hey, marketers in London! Richard, will be shedding light on the Ad Fraud Crisis in Europe at the App Growth Summit this upcoming Thursday! Get ready to gain valuable insights that will assist mobile marketers like you in safeguarding their acquisition strategies against potential risks. Join our session "Navigating the Ad Fraud Crisis" at 3.30pm, where we dive deep into the challenges that plague app marketers. #AdFraud #AdFraudPrevention #AppGrowthSummitLondon #AppGrowthSummit
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Marketing Assistant at TrafficGuard | Helping companies stop invalid traffic to achieve their best advertising results!
Hey, marketers in London! Richard, will be shedding light on the Ad Fraud Crisis in Europe at the App Growth Summit this upcoming Thursday! Get ready to gain valuable insights that will assist mobile marketers like you in safeguarding their acquisition strategies against potential risks. Join our session "Navigating the Ad Fraud Crisis" at 3.30pm, where we dive deep into the challenges that plague app marketers. #AdFraud #AdFraudPrevention #AppGrowthSummitLondon #AppGrowthSummit
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Truecaller, the renowned caller ID app famed for blocking billions of spam calls annually for its vast user base of over 374 million, is undergoing a significant update in its quest to allure more premium users. The latest “Max” update for Android premium subscribers introduces an AI-driven feature that blocks all calls not from approved contacts or identified as potential spam, even if they are not listed in Truecaller’s database. This shift from relying solely on database listings and user screening marks a notable advancement. However, this update is exclusive to Android due to restrictions imposed by Apple on iOS, limiting apps like Truecaller from automatically checking and blocking spam calls. Consequently, iPhone users have a more restricted service built around CallKit. #truecaller #truecallerupdate #truecallernewfeatures #truecallermax https://lnkd.in/dF8pCsUD
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Hey, marketers in London! I'll be shedding some light on the Ad Fraud Crisis in Europe at the App Growth Summit this upcoming Thursday! Get ready to gain valuable insights that will assist mobile marketers like you in safeguarding their acquisition strategies against potential risks. Join our session "Navigating the Ad Fraud Crisis" at 3.30pm, where we dive deep into the challenges that plague app marketers. #AdFraud #AdFraudPrevention #AppGrowthSummitLondon #AppGrowthSummit
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