Pixalate’s Post

We’re thrilled to be working with Pixalate, the leading ad fraud prevention and data intelligence company. This is an important step forward to ensure a safer, more transparent programmatic advertising ecosystem. Daniel Riddell, Chief Technology Officer at A Parent Media Co. Inc. (APMC) explains, “Pixalate is a natural choice as we explore how publishers can leverage enhanced data points to expose net new revenue while protecting audiences of all types.” With an election year estimated at $14 billion unfolding before us, there is considerable opportunity for publishers, but also risk associated with audience and brand protection. Our joint efforts aim to enhance ad quality and mitigate fraud, providing a secure environment for brands and advertisers. By leveraging Pixalate's cutting-edge technology and Safe Exchange's robust platform, we are committed to protecting the integrity of digital advertising. Read more about how we're working together here: https://lnkd.in/diUKmskp #SafeExchange #Pixalate #APMC

Ad fraud, driven by automation, is a pervasive issue in online advertising, involving the inflation of performance metrics through automated bot software and tools. The increasing accessibility of automation solutions has lowered barriers to entry for fraudsters, making ad fraud a more significant threat. Ad fraud results in significant financial losses, estimated to reach $100 billion by the end of 2023, directly impacting advertisers and publishers. Consequences include skewed metrics, inaccurate targeting, and deceptive lead submissions. The credibility of the programmatic advertising industry is at stake, posing a risk of brand impairment for ad tech companies and intermediaries. To mitigate ad fraud, stakeholders are urged to implement automated solutions that detect and prevent invalid traffic (IVT). Ensuring advertisers access information for identifying ad spend inefficiencies and employing threat intelligence is crucial. Looking ahead, the impact of ad fraud is expected to grow alongside the online advertising market, with artificial intelligence (AI) playing an increasingly significant role. Read the latest Insikt Group report: https://lnkd.in/e2pJkAT9

Ad fraud is one of the biggest challenges facing programmatic advertising today, costing advertisers billions each year. But there's hope on the horizon with advancements in telco-verified IDs. These IDs combine first-party data from publishers and brands with telco network intelligence to ensure that ads are being seen by real humans in relevant audiences. Learn more about how this cutting-edge technology is taking a stand against ad fraud in Novatiq’s latest blog post - https://lnkd.in/eGEqkzMW #telco #DigitalMarketing #customerexperience #adtech #cookies #firstpartydata  

The impact of ad fraud is enormous, diverting billions of advertising dollars into the pockets of fraudsters. It's not just about the financial loss, either. Ad fraud damages brands, skews data, reduces consumer trust and, ultimately, diminishes campaign ROI. But in this challenging landscape, telco-verified IDs are having a major impact. These IDs can accurately verify real humans, ensuring your ad spend is used effectively and your brand reputation remains unscathed. Read more in Novatiq’s latest blog post - [https://lnkd.in/e2CTc6Dy] #adfraud #programmaticadvertising #advertising #ads #adverisers

New Post: BidsCube teams up with Pixalate to combat ad fraud by BidsCube - https://lnkd.in/duXKAnXm - With a shared commitment to fostering a secure and trustworthy environment for publishers and advertisers, BidsCube and Pixalate have partnered to fortify the digital advertising industry and make it more transparent. Pixalate’s fraud protection, privacy and compliance analytics solutions integrate into BidsCube’s programmatic ecosystem, providing clients with comprehensive tools powered by AI and machine learning. It will enhance the company’s quality approach, reinforcing its dedication to delivering safe and compliant programmatic advertising products. “As the programmatic advertising continues to evolve, addressing ad fraud and ensuring transparency has become paramount for success,” said Dmytro Chebakov, CEO of BidsCube. “Our collaboration with Pixalate reflects our commitment to delivering trustworthy and secure programmatic advertising solutions.” Why we care. The partnership of BidsCube and Pixalate is notable because it’s a substantial step towards creating a more secure ecosystem that benefits advertisers and publishers. The latest report by the Association of National Advertisers confirms concern about transparency issues in the programmatic market. The strategic partnership between BidsCube and Pixalate marks a significant milestone in the fight against ad fraud and championing transparency in programmatic advertising. “Our partnership with BidsCube provides their customers with comprehensive fraud detection and prevention solutions,” said Jalal Nasir, CEO of Pixalate. “We are encouraged by their proactive approach in creating a programmatic advertising ecosystem built on transparency, efficiency and quality.” How it works. For BidsCube customers, the new features will be now available within all platforms out of the box. Users can navigate the built-in Pixalate panel to customize all the necessary settings. For partners utilizing managed services, a traffic monitoring option with the Pixalate solutions will be available on demand. The company aims to provide every party involved with a more secure and reliable environment. Why it is important for advertisers and publishers. This partnership will impact more than 250 of BidsCube’s global programmatic partners that use the company’s products, providing reliable publishers with more revenue and advertisers with high-quality advertising inventory. - Download: Stupid Simple CMS - https://lnkd.in/g4y9XFgR

Are you keeping up with the latest trends in programmatic digital display ads? A recent report projects that 'Walled Garden' ad spending will skyrocket from $93 billion in 2023 to $115 billion by 2025. This growth reflects a shift towards closed ecosystems where publishers control the entire ad tech stack. With platforms like Reddit aligning with larger ecosystems and Apple hinting at introducing a DSP, the industry is set to undergo a transformation. Get all the details and implications of this trend in my latest read: https://lnkd.in/gJ--jVgN

Programmatic platforms are under increasing pressure to maintain their margins. They handle trillions of impressions, and it is costly to detect and prevent fraud. Unfortunately, intermediaries in the programmatic advertising ecosystem are often not incentivized to do so, as they are still getting paid even if the traffic is fraudulent. Unless the level of AI-generated ad fraud breaks the programmatic business model, we're likely to continue the game of ad fraud whack-a-mole. https://lnkd.in/dn-ZbEaQ

New Post: BidsCube teams up with Pixalate to combat ad fraud by BidsCube - https://lnkd.in/g4vbutDS - With a shared commitment to fostering a secure and trustworthy environment for publishers and advertisers, BidsCube and Pixalate have partnered to fortify the digital advertising industry and make it more transparent. Pixalate’s fraud protection, privacy and compliance analytics solutions integrate into BidsCube’s programmatic ecosystem, providing clients with comprehensive tools powered by AI and machine learning. It will enhance the company’s quality approach, reinforcing its dedication to delivering safe and compliant programmatic advertising products. “As the programmatic advertising continues to evolve, addressing ad fraud and ensuring transparency has become paramount for success,” said Dmytro Chebakov, CEO of BidsCube. “Our collaboration with Pixalate reflects our commitment to delivering trustworthy and secure programmatic advertising solutions.” Why we care. The partnership of BidsCube and Pixalate is notable because it’s a substantial step towards creating a more secure ecosystem that benefits advertisers and publishers. The latest report by the Association of National Advertisers confirms concern about transparency issues in the programmatic market. The strategic partnership between BidsCube and Pixalate marks a significant milestone in the fight against ad fraud and championing transparency in programmatic advertising. “Our partnership with BidsCube provides their customers with comprehensive fraud detection and prevention solutions,” said Jalal Nasir, CEO of Pixalate. “We are encouraged by their proactive approach in creating a programmatic advertising ecosystem built on transparency, efficiency and quality.” How it works. For BidsCube customers, the traffic monitoring option with the Pixalate solutions will be available on request, depending on the platform used. The company aims to provide every party involved with a more secure and reliable environment. Why it is important for advertisers and publishers. This partnership will impact more than 250 of BidsCube’s global programmatic partners that use the company’s products, providing reliable publishers with more revenue and advertisers with high-quality advertising inventory. - Download: Stupid Simple CMS - https://lnkd.in/g4y9XFgR

I have no sympathy for ad verification companies here, they have been overstating the effectiveness and capabilities of their technologies for far to long. The truth is that as fraud is a different beast to legitimate publishers and inappropriate content. Fruadsters simply block the tags. The worst thing ad verification tools do not typically show the block rate of the tags in any of the dashboards… Why is that you ask? Well they don’t want you to know that the 99% brand safe, is only based on the tags they could load, which often only account for a tiny fraction of an advertisers actual media spend…. I’m assuming they are worried you would pay if you knew they can’t actually measure the majority of your inventory so they hide this information in the back end. If your not looking at ad verification and fraud, you should be… It a much bigger problem than you realise. https://lnkd.in/ePjtQe9x

With all due respect to Anthony Vargas, the subject of this AdExchanger article mistargets blame. We cannot be passing the buck by chastising ad verification vendors for missing an MFA fraud edge case. And even Media.net's likely complicity isn't where we should be pointing fingers. The perpetrator is the publisher, who created this MFA garbage dump and duped advertisers and agencies that trusted their brand for its quality and accountability. Since last week, has any SSP or DSP removed Forbes from their programmatic auctions? Have brands placed Forbes in the penalty box? Is Forbes still earning tens (hundreds?) of thousands in programmatic revenue every day? We all love the adtech punching bag. But in this case, redirecting blame because a watchdog failed to catch an unusual edge case misses the point that a trusted publishing brand breached its social contract and nobody seems to be doing anything but pushing its nose into the shit on the carpet and saying "bad dog." If we leave the incentives for fraud in place, it'll just keep happening.