Pixalate’s Post

View organization page for Pixalate, graphic

33,799 followers

📢 We are excited to introduce our new Supply Chain Object (#SCO) Post-Bid Verification & Pre-Bid Blocking Technology with 16 reason codes. These Pixalate tools are designed to help buyers prevent wasted #AdSpend and rectify problems that persist in complex and fragmented supply paths across #mobile, #web, and #CTV with these features: ✔ Pre-bid blocking technology with a #data feed of high-risk SCO nodes associated with significantly elevated invalid traffic (#IVT) rates, as measured by Pixalate.  ✔ Post-bid #analysis with detailed invalid SCO information classified by 16 reason codes. ✔ SCO Verification Analytics Reports enabling buyers to optimize ad traffic paths with low #IVT. Benefits of #Pixalate’s new tool: ▪ Ensure compliance of the #OpenRTB SCO specifications by identifying and blocking traffic from unauthorized direct sellers and resellers. ▪ Identify and block #publishers and sellers with invalid ads.txt/app-ads.txt/sellers.json. ▪ Identify #sellers and publishers with incomplete SCOs to ensure their compliance. ▪ Assess chain lengths on ad #traffic to optimize paths with low IVT and high viewability percentages. ▪ Identify redundant paths from publishers to eliminate potential bid #duplication. Learn more: https://pixal.at/3RrOWfK #Adtech #SupplyPathOptimization #IAB #digitaladvertising 

To view or add a comment, sign in

Explore topics