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For the 4th consecutive year, TikTok has once again claimed the top spot for global consumer spend in Q1 2024, according to Sensor Tower. Not only that, but TikTok was also the second most downloaded app on both Google Play and iOS, in the US and globally. Despite the National Security Act of 2024, signed by President Biden on April 24, requiring TikTok to divest or face a ban, downloads and spending remain robust. What’s your plan for TikTok and TikTok Shop? If you’re not on or at least exploring TikTok Shop (TTS), you risk falling behind. This is a prime opportunity to build your brand, drive traffic to your Amazon or Walmart storefronts, and sell directly on TTS. Teikametrics has just launched our TikTok offering! Learn more in the first comment. What's your take on TikTok and TikTok Shop since the ban? Are you using it less? If you are already on TTS...have you seen an impact? We haven't!

Top Trends To Follow This Week ⬇️⬇️ 1️⃣ TikTok Launches Big Brand ‘Deal Days’ for In-Stream Shopping 2️⃣ Meta’s Apps Dominate Download Charts 3️⃣ Google June 2024 Spam Update Complete 4️⃣ Apple Expands 30% Fee on Facebook and Instagram Ads Globally 5️⃣ Snap Inc. Adds Fan Celebration Elements for Euro 2024 6️⃣ Shake Shack Uses Reddit, Inc. and AI to Drive Sales 7️⃣ As Video Investment Increases, Mobile In-Game Video Ads Are on the Rise 8️⃣ Google Rolls Out New Shopping Tools for Summer Sales 9️⃣ #TikTok Shop Sees Significant Growth, Going Head to Head with Amazon #marketingnews #marketingtrends #marketingtrends2024

Understanding where your users spend time on their mobile is crucial to not only mobile app development, but to mobile ad strategy as well! Check out our latest Research Roundup to learn how we use Sensor Tower data to understand Target customers and where they get their inspiration

By simply adding SSOT from AppsFlyer...AppsFlyer SSOT insights revealed a 13.5% drop in eCPI and InMobi was able to boost US-based iOS user growth for MobilityWare by 38% quarter-over-quarter while meeting or exceeding D1 and D7 retention goals. Click-through rates also improved by 21% as a result of creative optimizations. These results proved InMobi to be a top 3 growth partner overall and the best performing DSP for MobilityWare on iOS. https://lnkd.in/g2a4pcXf

After much speculation, Apple formally unveiled #AdAttributionKit at WWDC24 as the successor to SKAdNetwork, introducing new re-engagement capabilities and alternative marketplace capabilities for iOS advertisers. Here are my main takeaways: 👉 What is it? - AdAttributionKit (AAK) is Apple’s framework for measuring ad performance and user engagement. It’s built on top of SKAdNetwork (SKAN), and maintains all the familiar SKAN 4 elements such as SourceID, 3 postbacks, 64 conversion values (6 bits), crowd anonymity, privacy thresholds and random delays. 👉 So what’s new? 1. Broader scope: unlike SKAN, which only supports the built-in App Store, AAK supports all marketplaces (alternative stores). 2. re-engagement support: an ad can be used for both install and re-engagement, identified automatically, with the option to use deeplinks and redirect the user to the relevant place within the advertiser app.  3. Multiple advertising formats: including static images, videos, audio, and interactive ads. 4. Developer mode: simplifies development and testing by removing time randomization, shortening conversion windows, and quickening postback transitions. Note that the new capabilities are still in beta and will become available with iOS 18 👉 What does it mean for Advertisers? While Ad networks already using SKAN don’t need to re-register in AAK thanks to interoperability, Advertisers and MMPs are encouraged to switch to AAK in order to benefit from the new upcoming capabilities. During the transition phase both frameworks can coexist without causing duplications, and the most recent ad impression will win. Given the similarities, advertisers can keep their SKAN conversion schemes without creating new measurement strategies. The addition of re-engagement will help advertisers increase their ROAS and assist those with high market penetration in measuring all re-engagement campaigns coherently. Relevant links in the first comment... 👇 #AdAttributionKit #WWDC24 #Apple #SKAdNetwork #iOS 

Great breakdown here of what's changing with Apple moving away from SKAdNetwork and rolling out Ad Attribution Kit. More to come from AppsFlyer as we continue to analyze and understand the implications of this week's news from WWDC.

Do you use the Target App? Chances are, you also use Pinterest. Our Advertising Intelligence data shows US users of Pinterest actually spent 7% longer on the Target app, than users who used that app directly. Dig deeper into this insight and more in our September Research Roundup, including how Google and Verizon dominated National Football League (NFL) ad impressions, Instacart's IPO, #FastStreamingApps and Amazon Music. Download our newest roundup report: https://twrdata.co/3tD7dNZ #mobileinsights #digitalintelligence #adintelligence

🚀 Exploring the New iOS AdAttributionKit: A Game-Changer for Mobile Marketers 🚀 Apple has officially introduced #AdAttributionKit at WWDC24, a significant upgrade to SKAdNetwork, bringing enhanced re-engagement capabilities and broader support for iOS advertisers across various marketplaces. Here are some key takeaways: First, let's start from the beginning: AdAttributionKit (AAK) is Apple's cutting-edge framework for measuring ad performance and user engagement. It builds on the foundations of SKAdNetwork (SKAN), retaining essential features like SourceID, 3 postbacks, 64 conversion values (6 bits), crowd anonymity, privacy thresholds, and random delays. So, which additional capabilities does AdAttributionKit have on top of SKAN 4.0? Expanded Scope: AAK supports all marketplaces, including alternative stores, unlike SKAN, which was limited to the built-in App Store. Re-engagement Support: AAK allows a single ad to be used for both installs and re-engagements, with the option to use deeplinks to redirect users to specific locations within the advertiser's app. Multiple Advertising Formats: AAK supports various ad formats, including static images, videos, audio, and interactive ads. Interoperability: Seamless integration with SKAdNetwork, allowing advertisers to leverage both tools simultaneously. **Please take into consideration that those new capabilities will only be available with the new iOS 18 version. ___________________ To sum it up: AdAttributionKit is poised to be a powerful tool for advertisers looking to enhance their mobile marketing efforts. Its ability to run in parallel with SKAN 4.0 means you can get the best of both worlds, maximizing your campaign insights and performance. Here is the developer documentation: https://lnkd.in/eyHcVAwV #MobileMarketing #AdAttributionKit #SKAN #iOS #Advertising #PerformanceMarketing #DataDriven #Apple #PrivacyFirst #MarketingInnovation

Apple's WWDC 2024 starts Monday...which means some new developments with SKAN will be announced. Dataseat's CEO, David Philippson, has some predictions:  ** Tracking framework consolidation ** - Apple merges app and web measurement into a single framework: AdAttributionKit, effectively replacing SKAdNetwork. - AdAttributionKit will inherit SKAN functionality while also offering measurement for both alternative marketplaces and web. - While this means we may not see a “SKAN 5” as promised, the much anticipated new features (re-engagement tracking support) should be offered as part of an AdAttributionKit upgrade. Meaning developers can expect more functionality than ever before. Keep an eye out for all relevant WWDC updates in the coming weeks on the Dataseat blog: https://dataseat.com/blog

Social Media and Commerce are Colliding 🤯 Every single social media platform is starting to transition into a commerce platform, and Amazon is flipping the script. Their commerce platform is now a social media hub with UGC-style reels on the Amazon app. 🔥 Social media has embedded itself into every aspect of commerce. Businesses that are quick to adapt are reaping the benefits—free sales are up for grabs! ⚡ ️#digitalmarketing #onlinebusiness #amazon #facebookads #tiktok