Pinterest’s Post

When brands get real, their support shines even brighter. Businesses can leave a lasting impact by taking the time to listen to what their audience really needs (and wants!) People respond positively to feeling genuinely appreciated, especially when they're used to being ignored by marketers. This Pride Month let’s embrace inclusivity, not just for show, but because it actually matters. #PrideMonth #CauseMarketing #Inclusivity #AdCampaign

Happy almost-Pride Month! Here's why you should consider hiring LBTQIA+ creators (like moi) this June & year round! 🌈 Authenticity Matters: LGBTQIA+ creators bring genuine experiences and perspectives that resonate deeply with diverse audiences. Authenticity drives engagement and fosters stronger connections with your brand. Inclusive Representation: Did you know 30% of Gen Z identifies as queer? Supporting LGBTQIA+ creators shows your commitment to diversity and inclusion. It signals to your audience that your brand values all voices and identities, not just during Pride Month, but every day. Innovative Content: LGBTQIA+ influencers often bring fresh, creative ideas to the table. Their unique viewpoints can inspire innovative campaigns that stand out in a crowded market. Brand Loyalty: Consumers are more loyal to brands that champion inclusivity and social justice. By consistently partnering with LGBTQIA+ creators, you build a reputation for being a brand that truly cares, fostering long-term loyalty. This Pride Month, let's move beyond rainbow logos and limited-time campaigns. Commit to partnering with LGBTQIA+ creators throughout the year, and watch your brand grow in authenticity, creativity, and loyalty. Feel free to reach out if you're interested in exploring how to integrate more inclusive practices into your marketing strategy. Together, we can create meaningful change. 🌟 #PrideMonth #LGBTQIA+ #InfluencerMarketing #ContentCreators #microinfluencers

🌈 Understanding the impact of our work on the LGBTQIA+ community At ClickTech we keep each other accountable to make sure that we support our LGBTQIA+ team members and the wider LGBTQIA+ community, by fostering a culture based on openness, inclusion, diversity, and respect. Our brands' mission is to make digital marketing accessible and successful for all businesses, regardless of size. So this Pride month, we wanted to do just that, by providing some support and guidance on how to advertise during Pride, with sensitivity, passion, and to avoid Pride-Washing. We found an article written by our friends at Microsoft, explaining 3 tips for creating authentic LGBTQIA+ advertisements and brands that earn LGBTQIA+ consumers’ trust, brand love, and loyalty. https://lnkd.in/eCYBdsiB We encourage all our partners, customers, agencies, and fellow digital marketeers, to read this. We do hope you find it as inspiring and useful as we did! Happy Pride from ClickTech 🏳️🌈

Transform March into a period of effortless transactions and genuine connections with your clients. Embrace the spirit of spring and elevate your client service with these purposeful March-themed engagements. March 1st - Employee Appreciation Day Show gratitude for the backbone of many businesses. Encourage clients to appreciate their employees with shoutouts, virtual events, or small tokens of gratitude. March 8th - International Women's Day Celebrate the achievements and contributions of women. Share inspiring stories, host discussions about gender equality, or showcase women-owned businesses. March 9th - National Napping Day Spotlight the cozy corners in homes ideal for a rejuvenating nap. This demonstrates your expertise in real estate and encourages interaction. Don't forget to prompt action with a clear call to action. March 10th - Daylight Saving Time Begins Remind your clients to spring forward. Share tips on adjusting to the time change, or use the extra daylight as an opportunity to encourage productivity and positive changes. March 14th - Pi Day Engage your clients with the mathematical fun of Pi Day. Share interesting facts about pi, host a virtual pie baking competition, or challenge them with math puzzles. March 17th - St. Patrick's Day Bring the luck of the Irish to your client community. Share St. Patrick's Day traditions, encourage them to wear green, or host a virtual celebration with Irish-themed activities. March 19th - First Day of Spring Celebrate the arrival of spring. Share springtime tips, encourage clients to embrace new beginnings, or host a virtual garden party. March 31st - Easter Celebrate Easter with your clients. Share festive content, host virtual egg hunts, or incorporate Easter-themed activities to spread joy and positivity. Feel free to share your thoughts in the comments if you're prepared to turn March into a month brimming with positivity, gratitude, and memorable client connections!

TL;DR 📖✅Key Takeaways: - TikTok is set to roll out a lineup of special programming that highlights influential black creators as part of its 'Visionary Voices' initiative, coordinated to celebrate Black History Month. - The platform's move includes a series of new, educational and entertaining LIVE sessions, along with new initiatives and content focused on Black History and culture. - They aim to utilize this opportunity to amplify black voices and stories, stressing inclusivity and representation. 🔍Insights: - This initiative from TikTok aligns with their ongoing commitment to elevate and empower black creators and communities on the platform. - It offers an exciting opportunity to learn from the black community, not only their history but their contribution across various fields. - Incorporating live sessions provides raw, authentic engagement between creators and viewers, leveraging TikTok's integral values of fostering community. 🧭For Marketers, Brands, & Content Creators: - Brands can contribute and participate in these initiatives to portray their commitment to diversity and inclusivity, potentially enhancing their brand image and audience reach. - This presents a unique chance for content creators to create relevant, engaging content, thereby increasing their digital footprint and enhancing viewer engagement. - Live sessions can be a useful marketing tool for real-time interaction, possibly driving increased user engagement and boosting brand visibility. 🎉Conclusion: - This move from TikTok signifies the platform's commitment to nurturing a diverse, inclusive and open community that values and respects individual voices. - It underpins the importance of embracing all ethnic and cultural backgrounds to enhance mutual understanding, empathy and respect. - It's not just about celebrating Black History Month; it's about recognizing the significant contributions that black creators and communities make every single day. #BlackHistoryMonth #TikTokVisionaryVoices #InclusiveContent Update as of 30/01/2024 Follow for more 📈🫡 & Lets connect: https://lnkd.in/dkis_kdf Subscribe to my newsletter here:https://lnkd.in/gA8s2cgk and get ahead of Industry Updates! ------------------------------------------------------------------------------------------------------------------------------- #marketing #tech Comment your thoughts and insights!!

Pinterest is leading the way again. This Social Media today post caught my eye this morning. Easy ways to bake inclusion and diversity into your social and creative processes from the word go as opposed to adding as an afterthought or not including at all. Last year, I visited Pinterest HQ in Toronto for work and was again blown away by their ability to read and forecast culture and lead the way in social/search/marketing practices. So much more than pretty pictures and inspo boards. Their strategy and outlook values diversity, equity and inclusion through lenses of ethnicity, disability, race, gender, and age. Did you know there’s a strong business case for inclusive business and marketing practices? Need proof? 1. Diverse companies produce 19% more revenue. https://lnkd.in/g_-4BqXX 2. Companies with more than 30 percent women executives were more likely to outperform companies where this percentage ranged from 10 to 30, and in turn these companies were more likely to outperform those with even fewer women executives, or none at all. ~ McKinsey.com https://lnkd.in/gXrKtmte 3. A company or brand’s commitment to DEI is a key factor in attracting and retaining Gen Z. Inability to retain talent costs you money. https://lnkd.in/gEgC3xWJ Below: a few simple things to do even when writing about weddings for instance.

BITE’s most-loved inclusive campaigns 💛 20-25% of the world's population has some kind of disability but this is represented in just 1% of visual imagery. When advertising is able to truly engage with communities, reflect lived experiences and help move forward the needle on inclusion, it has the ability to impact culture and wider society for the better. While there is still a way to go before the industry is truly reflective of society at large, to celebrate #NationalInclusionWeek, we asked industry leaders to name their most-loved inclusive campaigns. As well as considering the positive impact the industry can have and how to move toward a more inclusive, impactful future.  Featuring: Jamie June Hill, Creative Inclusivity Director, VMLY&R COMMERCE, Corinna Field, Co-Founder, Red Lion PR, Daisy Phillips (Sheppard), Creative Director, Manifest Group, Aimee Luther, Managing Director, The Liberty Guild, Jeremy Page MPRCA, Executive Vice President and Global Director of Creative, KWT Global, Jim Coleman, UK CEO, We Are Social Read the full article on the Creativebrief platform: https://lnkd.in/ezebU8BY

You'll hear our Troupe talking about #DEI (Diversity, equity, and inclusion) a lot this year. In 2024 we are challenging all of our brands to authentically participate on #socialmedia with inclusive posting strategies. This article is totally worth the read: https://buff.ly/3OmN6eC #Diversity #Equity #Inclusion

Recently, I sparked some thought-provoking dialogue by suggesting a return to the strategies of the "golden age of advertising." 🚀 While some may have initially hesitated, assuming it meant reverting to reinforcing stereotypes and biases, let me clarify. 🎯 Last year at the UHLALA Group Unicorns in Tech queer professional summit, I delved into this very topic. 💼 🦄 The truth is, the golden age of advertising did indeed exploit the social systems of its time, which were far from inclusive. 🫠 It's because of its use of social systems and stunning imagery that advertising back then was incredibly effective 💥 The wildest thing? They didn't even have algorithms to lean on! Just focus groups, data, and anecdotes. 📊 But consider this: more identities than ever have emerged as a part of the growing complexity of social systems. 🌍 Now, imagine harnessing these insights to authentically represent the myriad intersectional identities of our world. 🌟 Folks, we're on the brink of a NEW golden age of advertising! 💥 Let's embrace it together. #Advertising #DiversityAndInclusion #consultant #growthmarketing

Following last week's webinar on inclusive post-campaign strategies, the brilliant Vino Vethavanam wrote a write up over on CreativeBrief's Bite on how marketers can tackle negative feedback (and worse). Who could have predicted the saga that unfolded back in April in response to the Bud Light insta post by transgender influencer Dylan Mulvaney promoting a beer giveaway? Not only did conservatives (and Kid Rock) call for a boycott against the beer brand, the backlash extended to Target retail stores and even country music icon Garth Brooks. Bud Light sales plummeted and we’re still talking about it. Unfortunately, this tale sounds familiar, doesn’t it? Backlash is having a moment, on a grand and damaging scale. This National Inclusion Week, it’s time for marketers to have a deep look at why this ‘fear’ is rolling back progress on inclusive marketing. As marketers, we all want to do better when it comes to more inclusive campaigns that demonstrate relatable and diverse lived experiences. However, while it’s hard to deny that we have made some decent progress in the last 3 years, the uncomfortable truth is that the fear of backlash is stopping marketers from embracing inclusive marketing? Read more: https://lnkd.in/enMbQCJP ID: Dylan Mulvaney (a white woman) is dressed very glam, with black globes, a slinky black dress and statement necklaces. She sits at a table with many blue cans of budlight, and is drinking one. On the left, it reads: "Has BudLight’s backlash put the fear of getting it ‘wrong’ into every marketer?In order to create truly inclusive and progressive work brands have to commit to making a stand." The BITE logo is bottom right.