We are excited to announce that the Digital Advertising Alliance of Canada (DAAC) has been honored with the Not for Profit Leadership award at the PICCASO Awards Canada gala night, held on June 11 in Toronto. Read the executive summary below to learn more about their remarkable achievement! The DAAC operates the Canadian self-regulatory program for online interest-based advertising, called AdChoices. This industry-led effort gives consumers more information and choices about the advertising they receive online. The self-regulatory program requires companies to clearly inform consumers about their data collection and use practices and allows consumers to exercise greater control over the types of ads they see. Over the last year, the DAAC, in partnership with their sister organization the DAA in the United States, has continuously evolved the program to allow for support in the post-third-party cookie world through a series of tool upgrades and program clarifications. It's now expected that program participants not only use the icon on ads and on their sites/apps and adhere to the advice given to them by the DAAC's accountability partner Ad Standards, but now, new tools exist to extend consumer choices beyond the cookie. The first tool is the Token ID-Based Choices tool, which allows consumers to opt out of the use of their hashed email address or phone number to be used as a token for interest-based advertising. Additionally, an upgraded browser extension preserves consumer choices after third-party cookies disappear. This work recommits the DAAC to its important mandate. *As submitted by the nominator #PICCASOAwardsCanada24 #DataPrivacy #informationsecurity #complaince #Notforprofit #Leadership
PICCASO Canada’s Post
More Relevant Posts
-
Exciting News! Despite economic uncertainty, online advertising in Australia soared to $3.732bn in Q3 2024, marking a 7.8% YoY growth. Dive into the insights from the IAB Australia Online Advertising Expenditure Report. Read Here: https://bit.ly/47VpXaZ #DigitalMarketing #AdvertisingTrends #MarTechAsia
To view or add a comment, sign in
-
FYI: Australian online advertising expenditure reaches $14.7 Billion in 2023: Online advertising expenditure in Australia totaled $14.7 billion for the 2023 calendar year, marking a growth rate of 3.7% year-on-year. This is according to the IAB Australia Online Advertising Expenditure Report (OAER), prepared by PwC Australia. #digitalmarketing #marketing
Australian online advertising expenditure reaches $14.7 Billion in 2023
ppc.land
To view or add a comment, sign in
-
ICYMI: Australian online advertising expenditure reaches $14.7 Billion in 2023: Online advertising expenditure in Australia totaled $14.7 billion for the 2023 calendar year, marking a growth rate of 3.7% year-on-year. This is according to the IAB Australia Online Advertising Expenditure Report (OAER), prepared by PwC Australia. #digitalmarketing #marketing
Australian online advertising expenditure reaches $14.7 Billion in 2023
ppc.land
To view or add a comment, sign in
-
The latest digital ad investment data is out with the release of the latest revenue report from IAB Australia and compiled by PwC Australia. The overall market is up 9.3% compared to 2023 with short term marketing objectives continuing to drive strong investment into search and social. 🎧 Digital audio remains the fastest growing reported format (up 26% yoy) but from a modest base. 🎥 Video investment continues to grow (up 21%) with social video in particular performing strongly in the quarter. 🤳 🛍️ Retail remained the top advertiser category spot but 🚗 auto advertising continued to regain share with the highest share of the digital ad market for a number of years. If your digital marketing investments require an independent Audit or review for the new 24-25 FY then we would be happy to help, feel free to tag someone who might need a review or send us a DM. #digitalmarketing #search #social #digitalaudio #video #socialvideo
Online Advertising Expenditure Report March Quarter 2024
https://iabaustralia.com.au
To view or add a comment, sign in
-
Calling all industry stakeholders! 📢 Participate in the IAB SA Internet Advertising Revenue Report, conducted by PwC South Africa, survey and shape the future of digital investment in South Africa. Learn more in our latest article on Bizcommunity. IAB South Africa is once again calling industry stakeholders to participate in its annual Internet Advertising Revenue Report, conducted by PwC and more commonly known as the Online AdSpend Report. The only digital report in South Africa, it provides the digital media and marketing industry with accurate and reliable data about the digital investment landscape in the country. The aim of the report is to provide insights on market spend by platform, channel and vertical, and identify key trends that are set to impact the industry over the coming months. To learn more and see how you can participate, click here: https://lnkd.in/dPmPBMtr #DigitalMarketing #OnlineAdSpend
Be part of this year's IAB South Africa Internet Advertising Revenue Report
bizcommunity.com
To view or add a comment, sign in
-
Dynamic Marketing & Finance Professional | Experienced Business Developer/Product Manager in Stock Exchange | Former Operations Manager in Fintech | Seeking to Drive Success in a Forward-Thinking Organization
📈 Canada’s Digital Ad Spend Soars! In 2024, Canada’s digital advertising spending is projected to hit a remarkable 16.19 billion Canadian dollars, marking a 10% growth from the previous year. This upward trend is expected to continue, with forecasts predicting a leap to over 21.5 billion dollars by 2028. As digital platforms evolve, so does the landscape of advertising. With a significant shift towards online mediums, Canadian businesses are capitalizing on the digital wave to connect with consumers more effectively than ever before. Stay ahead of the curve and dive into the full report for a comprehensive view of Canada’s digital ad spend future. 🚀 #DigitalMarketing #AdSpend #Canada #MarketingTrends #GrowthStatistics #MKTG5515
Canada: digital ad spend 2023-2028 | Statista
statista.com
To view or add a comment, sign in
-
The IAB Australia just released their latest Online Advertising Expenditure Report for the quarter ending 31st March 2024. Key takeaways 💡 - - Online advertising expenditure has increased 9.3% year-on-year. - Search and directories experienced 9.3% year on year growth. - General display advertising reported a 14.8% increase driven by social, audio & video. - Standard display (a subset of general display for traditional display banner formats) dropped back 6% and now represents just 9% of the general display market. - Video (21%) and audio (26%) advertising both delivered double digit growth year-on-year. - Travel and finance remained in the top five general display industry categories. - FMCG and home products showed a preference towards video advertising. No big surprises here, with search and social being a focus for performance based outcomes in this market. We love seeing the continued double digit growth numbers for mediums like video and audio! Full press release can be found here: https://lnkd.in/ggfcNp4r
Online Advertising Expenditure Report March Quarter 2024
https://iabaustralia.com.au
To view or add a comment, sign in
-
I wanted to share this article from IAB UK that explains the value of digital advertising for the UK economy and society. It's called 'The Digital Dividend: an introduction from IAB UK’s CEO Jonathan Mew' and you can read it here: https://lnkd.in/epcMFjVZ The article reveals some impressive facts, such as: - The digital advertising industry contributed £129 billion in gross value added (GVA) to the UK economy in 2022 and supported 2 million jobs. - For every £1 spent on digital advertising, £4.80 was delivered back to the economy in GVA. - The direct contribution of the digital advertising industry to the UK economy (£39 billion) is twice as large as the impact of the country’s agricultural sector, while the employment footprint is 50% bigger than that of the automotive industry. - Free, ad-funded digital services - such as email, social media, online news and maps - are worth an average £14,600 per year to every UK household in consumer surplus. These numbers show how important digital advertising is for our economic health and our everyday lives. Without it, we would not be able to access many of the online services that we rely on for free. I think this is a great example of how digital advertising can create positive outcomes for businesses and consumers alike. What do you think? Let me know in the comments below.
The Digital Dividend: an introduction from IAB UK’s CEO Jon Mew
iabuk.com
To view or add a comment, sign in
-
In our latest blog, Adam Russell considers the Government's response to its Online Advertising Programme consultation, and its consequences for gambling advertisers and marketing affiliates #gamblingadvertising #gamblingaffiliates #consultation https://lnkd.in/eadEeZWC
Online Advertising Programme Consultation: Impacts for the gambling industry - Harris Hagan
https://www.harrishagan.com
To view or add a comment, sign in
-
📢 Exciting insights from IAB Europe on the digital advertising industry's readiness for the post-third-party cookie era! 🍪 Discover key findings and how industry players are adapting to the changing landscape. Stay ahead of the curve with this informative report below: 📍 https://lnkd.in/eiQhsqtM #DigitalAdvertising #ThirdPartyCookies #IndustryInsights
IAB Europe Unveils Findings on Digital Advertising Industry's Readiness for Post Third-Party Cookie Era
https://iabeurope.eu
To view or add a comment, sign in
President & CEO - Digital Advertising Alliance
3wWell deserved!