Petra Gross’ Post

Welcome to Blueprint Product Manager Mindset Monday! The product manager's responsibility extends beyond mere identification to encompass in-depth market research, customer feedback analysis, and competitive landscape evaluation. By understanding user pain points and desires, they ensure the product not only meets but exceeds customer expectations, fostering long-term value. Collaborating closely with cross-functional teams, the product manager can be able to translate insights into actionable plans that drive the creation of impactful and sustainable products in the dynamic business landscape. #productmanagement #mindset

I've been posting a lot recently about the constant pressure on #productmanagement and #productmarketing to "be more strategic" in an effort to accelerate growth. I've teamed up with Product Management Today to bring you a great webinar on November 15, 2023 on WHY The Best Product Strategy Is a Customer-Facing Portfolio Strategy. Here's the million dollar question when it comes to your growth strategy. Is it more strategic for your company to drive growth in a few market segments where your portfolio is already strong and then expand into other opportunistic market segments from there, or is it easier to have every product tow the line with its own markets, strategy and plans to support the corporate growth goals? I'll lay out both scenarios that'll help you determine the best approach for your company and products! #ProductManagers and #ProductMarketingManagers, please join the fray. I look forward to seeing you on November 15th. https://lnkd.in/g_Zcbwmy #portfoliomanagement

𝗥𝗼𝗹𝗹𝗶𝗻𝗴 𝗼𝘂𝘁 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝘀 𝘁𝗼 𝗲𝘅𝗶𝘀𝘁𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗰𝗮𝗻 𝗯𝗲 𝘁𝗿𝗶𝗰𝗸𝘆. 𝗕𝘂𝘁 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗺𝗶𝗻𝗶𝗺𝗶𝘇𝗲 𝗱𝗶𝘀𝗿𝘂𝗽𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗺𝗮𝘅𝗶𝗺𝗶𝘇𝗲 𝗮𝗱𝗼𝗽𝘁𝗶𝗼𝗻. This cheat sheet by Aatir Abdul Rauf provides a framework for developing a rollout plan that considers different factors such as the significance of the update, the level of marketing effort required, and the impact on different user groups. Here's a quick breakdown of the key considerations: - Launch Levels: Categorize feature releases based on their impact and marketing effort. Level 1 launches are major releases with significant promotion, while Level 3 launches are minor updates with minimal announcement. - Rollout Strategies: Choose a method for delivering the update to users. Common strategies include universal deployment (releasing the update to all users at once) and phased launches (gradually rolling out the update to different user groups). - Segmentation: Divide your existing user base into groups for targeted communication. You can segment users by factors such as subscription level, usage patterns, or primary use case. By considering these factors, you can develop a rollout plan that ensures a smooth transition for your existing customers. What are some of the challenges you've faced when rolling out features to existing customers? 🔔 𝗥𝗲𝗽𝗼𝘀𝘁 ♻️ and share the wealth of knowledge with your fellow product warriors. Follow Rahul Rawat for more product management insights and resources. #productmanagement #productmanagers #product

Unlike popular perception scope creep does not happen because of lack of clear definition. It’s symbolic of the company culture where last minute changes are the norm. When you look beyond product management you’ll see it happening across all functions. Marketing will be asked to change copies last minute, sales won’t get approvals on time. It’s a systemic issue and has nothing to do with lack of clear definition Unclear definition will lead to a release getting delayed or the end product looking different from the requirements. #productmanagement

Welcome to Blueprint Product Manager Mindset Monday! It is important for us product managers to adopt a customer-centric approach to product development- from ideation to launch. This involves gaining a deep understanding of the target customer's needs, JTBD, pain points, and preferences, as well as your competitor's offerings. By actively listening to customer feedback and engaging in meaningful conversations, we can identify gaps and develop tailored products that meet specific customer demands. This ensures that the resulting product resonates with its intended users while enhancing its potential for success in the market. #productmanagement

How do you engage with stakeholders who aren't quite as enthusiastic as you as a PM about the customer and value led model? 🙃 Together with some Sr Product Managers I'm coaching, we're defining what is captured at the Roadmap stage. The goal is to encourage everyone (incl Execs, Sales, Marketing, Finance) to understand the OUTCOME of our work to customers, and the IMPACT to the business. We've found that using hypothesis statements and money stories (hat tip to Rich Mironov) is the easiest way to arrive at a common understanding. Making them a required part of the RMI elaboration means involving all these other stakeholders in conversations around metrics and revenue, and allows them to contribute their expertise and knowledge in a meaningful way. And it's much easier to understand (and track) a 5% decrease in churn, or an additional 100 sales pa in a new segment with modern analytics tools for all of us. Which gives us the ability to look back at the impact we had BEFORE we start building the next set of requests, and considering where we might improve our understanding of the potential impact. Look out for a case study about how it's going shortly ;)

Product Managers: Unlock the Psychology of Upselling Ever wondered how to get buyers to invest more? The secret lies in understanding the human mind, not just features and functions. As Product Managers, driving revenue is a core responsibility. But here's the good news: people aren't cold, calculating machines! They rely on mental shortcuts to make decisions, and by understanding these shortcuts, we can guide them towards higher-value options. How to leverage psychology for upselling success? Stay tuned for future posts where we'll dive into: 1. The power of framing: How to position your product to maximize perceived value. 2. The scarcity principle: Why limited-time offers can be so effective. 3. The anchoring bias: How to subtly influence customers' spending thresholds. By understanding these psychological triggers, you can become a master of upselling, all while creating a win-win for your company and your customers. #productmanagement #psychologyofsales #upselling #growthhacking #sales #productdevelopment #product #psychology #growth

Welcome to Blueprint Product Manager Mindset Monday! It is important for us product managers to adopt a customer-centric approach to product development- from ideation to launch. This involves gaining a deep understanding of the target customer's needs, JTBD, pain points, and preferences, as well as your competitor's offerings. By actively listening to customer feedback and engaging in meaningful conversations, we can identify gaps and develop tailored products that meet specific customer demands. This ensures that the resulting product resonates with its intended users while enhancing its potential for success in the market. #productmanagementmindset

The September issue of The Product Vibe is here and this month's focus is on how to "become more strategic" in #productmanagement, #productmarketing, and #customersuccess, plus a few tips to shift your #salesdemos into a higher gear. Here's a preview: - The Biggest Difference Between Product Management & Portfolio Management - More Strategic, Product CEO or Portfolio Executive? - Portfolio Marketing, Strategic Product Marketing at its Finest - The 3 Es of a Great Sales Demo. It's a Chain Reaction - CSMs: How to Build Stronger Relationships With Customer Executives - 10 Good Reasons You Should Adopt Portfolio Management & Marketing - Webinar: Product Roadmapping, The Forgotten Part That's Getting You Nowhere Faster! Enjoy the September Issue https://conta.cc/44Qqp7V

The September issue of The Product Vibe is here and this month's focus is on how to "become more strategic" in #productmanagement, #productmarketing, and #customersuccess, plus a few tips to shift your #salesdemos into a higher gear. Here's a preview: - The Biggest Difference Between Product Management & Portfolio Management - More Strategic, Product CEO or Portfolio Executive? - Portfolio Marketing, Strategic Product Marketing at its Finest - The 3 Es of a Great Sales Demo. It's a Chain Reaction - CSMs: How to Build Stronger Relationships With Customer Executives - 10 Good Reasons You Should Adopt Portfolio Management & Marketing - Webinar: Product Roadmapping, The Forgotten Part That's Getting You Nowhere Faster! Enjoy the September Issue https://conta.cc/44Qqp7V