Peter Stoel’s Post

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HeadQ Virtual Production & Post

Luma AI just released their first video model: Dream Machine (text and images to video). Looks stunning, right? But with a big part of the industry on hold because of these developments, we need to see if it can do the basics: a simple scene with actors and dialogue. Show me some people interacting, I've seen enough fake movie trailers and other shot compilations.

Peter Stoel

HeadQ Virtual Production & Post

1mo

Maybe the last piece of the puzzle will be there when we can upload guide performances (facial expression and audio) and prompt: "Use these expressions as the acting guide for character 1"

Dominic Cincotti

Innovator: AR/VR, Spatial, Volumetric,3D, Immersive Experiences, CinematicVR. Virtual Production. AI for Good. Award winning VR Director+Producer. I also help transform filmmakers into Cinematic XR, 3D Professionals.

1mo

Very true Peter Stoel. I am working on that, now. I think of it less as a replacement and more of a step toward prompting in the visual and technical language of filmmakers. So...there's that..but let's see what comes next. I have only been able to release work just now (last 24 hours), but I will be working on projects that test the limits.

Roman Schoissengeier-Nagel

Virtual Production Technology Specialist, R&D

1mo

i don’t know… independent of the “reality factor” of this generated content, somehow all that AI stuff has such a weird vibe to it… it also feels emotionally numbing (if that makes sense?). like, even with full animated movies like Avatar, it takes a lot to make those creatures represent emotion that a human can connect with and is archieved because they are animated by humans. i simple think, AI should become more technically reliable and fact true so it can be used to automate technical aspects, but not be used to be creative. just my opinion…

patience. this is getting more and more like those "but teh last 5% will never be solved" conversations I have constantly.

Amal Tunga

Founder @ One Day Smarter | Your Most Important Day is Today

1mo

Good point Peter. To be fair we know that we can adapt storytelling to overcome some of these things. The power of how disruptive / how much it will canabalise the industry sits with the studios. The choice of budget will be based on platform of execution. So theatrical release or streaming. To produce a a feature length engaging feature using Ai will still need a team. All the soft services of preproduction will still be crucial to great creative execution . Story telling is an art that is directed by creative inspiration and direction. The end user wants to be immersed and entertained. The studios want maximise profitability the rest of the industry wants sustainability. Demand for content / great story’s will grow. The eternal stream of endless 60sec trailers. Creating a dramatic short is in comparison easy compared to the nuences of engaging an audience for longer periods. The question comes will we move to more condensed stories where the new feature is a more condensed or a greater move to multi episodes shows to help witch help better with the data / retention / engagement .

if it looks this good this early in the game, the things you mentioned will be there in short order, easily. HOWEVER, who is paying to go see a fake movie in a movie theater? I don't know of anyone. Top Gun 3, AI, Tom Cruise generated? Zero chance it does $100MM, let alone the billion+ TGM did...

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WJ Carter

Film, Game & 3D Professional

1mo

Just a matter of time. The interesting thing to me is that this AI is learning its craft from the great wealth of human real-world generated images that have come before it. As such we are the gods that have created this tech - so really it will only be mere laziness that makes us defunct and extinct… if that is what is going to happen.

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Jason Gilmore

Photo & Video Content Creator, DP, I'm a creative.

1mo

Or just the continuity aspect of having the same actors throughout without changing their features, but still changing clothing.

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Asa Bailey

Technical Artist. Director of Technology.

1mo

Hold my beer 🍺

Jason Dunn

Freelance VFX artist, matte painter, illustrator, and instructor

1mo

Kinda cool, but it all sorta looks the same, by an anonymous author. I’m curious how much interest AI video will hold after we’ve watched millions of these. I’ve only watched about 8 and I’m already getting sick of it.

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