Pavel Green’s Post

Oreoluwa Akinnawo, Yusuf Shurbaji and myself recently finished a site audit, and if we were running Cordova Outdoors, here's the ideas we'd try onsite. https://lnkd.in/g3C8DAFe Homepage: ->Test showing the product features/badges in a more visual, grid-like layout ->Show more products on the homepage, potentially broken out by category ->Research/validate which product badges resonate most before redesigning the section with UVPs ->Move the email capture popup to trigger later or on exit intent Collection Pages: ->Add sorting options on collection pages like New Arrivals ->Test showing starting price instead of price range ->On collection pages, test enhancing or removing the Quick View functionality Product Detail Pages (PDPs): ->On PDPs, move reviews/stars closer to the Add to Cart button ->Bring over the cooler feature visuals/badges from the homepage to the PDPs ->Test moving the custom cooler option lower on the PDP ->On PDPs for customizable products, move the customize option lower down the page ->Show reference imagery on hover for cooler sizes (e.g. bottles, drinks it can hold) ->Implement a better content hierarchy for product titles Cart & Checkout: ->Test adding a cart drawer instead of the cart page ->If keeping cart page, add a Continue Shopping button and remove distractions ->On the cart page, allow users to change cooler size in addition to color Small Grammar Catch: ->Make checkout buttons consistent (one word vs two words) #shopify #conversionrateoptimization #ecommerce

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GIFT SHOP OWNERS, ISLE OF WIGHT :) Unwrap Success for Your Gift Shop with Isle of Wight Follies Capture the attention of islanders and tourists alike by advertising your gift shop with Isle of Wight Follies. Here's why it's a fantastic opportunity: 🎁 Gifts Galore: Showcase your unique offerings to a wider audience who love collecting treasures. 🗺️ Interactive game: Our game guides treasure hunters to your shop, ensuring they don't miss your hidden gems. 📸 Social Media Magic: Your shop becomes part of the game's excitement, generating buzz both online and offline. 🔐 Unlock New Business: Every treasure hunter is a potential customer, turning the game into your shop's doorway. 🌟 Elevate Your Presence: Gain prominence on our platform and increase footfall through your doors. 💰 Affordable Advertising: Enjoy a year of boosted business without straining your budget. Explore Isle of Wight Follies and let your gift shop shine. Discover the magic at https://lnkd.in/eh-bPYp4 #IsleofWightFollies #GiftShopGems #giftshop #BoostYourBusiness #visitisleofwight #tourism #isleofwight

Creating Memorable STR Experiences: Designing Properties for Ultimate Enjoyment #shorts #directbooking #bookdirect #PinkWallDesign #homedecor #homedesign #confident #customerexperience #guestexperience #memorablemoments #propertymanagement #rentalproperty #str #hospitalityindustry #onlinepresence #socialmediamarketing #targetaudience #boostly #boostlyuk Mark Simpson 🚀

Much like the saloons and general stores of the old Wild West, today's landing pages serve as pivotal touchpoints - places where visitors decide if they'll stay and interact or ride off into the sunset. Read more 👉 https://lttr.ai/AIc5g #DigitalOdyssey #LandingPageMastery #ConversionMagic #EffectiveDesign #BoostYourBrand #WebDesignWins #DigitalJourney #ClickToConvert #WebWisdom #DesignEnlightenment

We redesigned and optimized GOLF.com to ultimately deliver a better experience to users on three core tenets: Simplicity. GOLF is home to a variety of content, from the latest gear to travel destinations and top-tier instructional videos. How we simplified the site: 1. We made each content category simple to find and easy to navigate.  2. We minimized page lengths to show a high volume of content at a glance.  3. We produced eye-catching, bite-sized content, enabling visitors to immerse further into their user journey. Intuitive Design. How we built an intuitive user experience:  1. Through a thoughtful hierarchy of information and a design system built with the user journey in mind, we made the site easy to understand and navigate for all users - from golf newbies to seasoned pros. 2. We seamlessly integrated e-commerce moments into the broader journey in a natural way that added to the overall experience. Innovation.  Driven by insights into user engagement with sports and journalism online, our innovative efforts are geared toward meeting users where they are. How we innovated:  1. In addition to all the items mentioned above, throughout the project, we consistently leveraged emerging technologies to evolve our tech stack. This enabled the site to withstand increasing traffic without affecting the front-end user experience.  2. We prioritized video and podcast content earlier within the site pages, based on the rise of video as a top method of content consumption. With May being National Physical Fitness and Sports Month, our strategic pivot of leaning even more into lifestyle coverage and fine-tuning how users can navigate across the site remains more timely than ever. GOLF continues to crank out volumes of lifestyle coverage across the site and it is now even easier for users to engage and dive into what’s available. For more on our work with GOLF check out: https://lnkd.in/eavMqU8X

We've just rolled out major updates to our website. 💻 📱 Here's what our users can look forward to: Simplified Navigation: We've revamped our navigation bar to make it more intuitive, ensuring that essential information is just a click away. Planning your stays and connecting with hosts has never been easier. Immersive Photo Galleries: Get ready to dive deep into your next adventure before it even begins. Our new photo gallery view allows you to effortlessly scroll through vivid images of your potential destinations, now with faster loading times for a smooth and engaging experience. Comprehensive Data Layers: In an exciting development for all Harvest Hosts members, we're introducing detailed data layers on our maps. This includes real-time weather conditions, terrain types, cell coverage, and even dump station locations. These additions are designed to help you navigate any situation with ease, ensuring a stress-free journey. Enhanced Review System: Your decision-making process just got a whole lot easier. Our updated review system now includes more photos and an all-new review modal, offering deeper insights into each host location. It's all about helping you make the most informed choices for your travels. We hope you love these updates as much as we do. Your feedback is invaluable to us, so please, share your thoughts and experiences as you explore the new features. Safe travels and happy trails to all! 💜 https://lnkd.in/g5Bd8rYG

How can a website help save time in your day? By becoming your assistant? Automatically organizing submissions and requests? Reducing the number of client questions you receive in a day? Accepting online appointments & payments and sending automatic reminders? I'd love to know what is the #1 task that takes up the most time in your business day ⬇️. #SmallBusiness #smallbusinessowners #webdesign #websitedevelopment

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