Omnicom Health Group’s Post

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#FinalThoughtsFriday from #ASCO2024 OHG's thought leader John Hennessy, from Valuate Health Consultancy, highlights that the focus on personalized care through next-generation sequencing is more pertinent than ever. Efforts to overcome barriers like patient skepticism and complex testing procedures are vital. John advocates for tests that provide clear and personalized benefits to patients, ensuring treatments are tailored to their unique genetic makeup. By addressing these challenges head-on, the healthcare industry can enhance patient outcomes and foster greater trust within diverse patient populations. #ASCO2024 #OHG #BeTheCaseStudy #OHGThoughtLeader #PersonalizedHealthcare #PatientTrust

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