Oliver Chen, CFA’s Post

📣 Last Call To Sign Up! 📣 🎧 Use the link below to join the British Beauty Council and NielsenIQ webinar looking at 2024 key beauty trends! 🎧 #beauty #data #datainsights #beautytrends #webinar

💄📈 Beauty Industry's New Growth Era: Embracing Retail for Success In our latest post, discover how the beauty industry is evolving and why retail is the key to expansion. 🌟 🔍 Learn about factors driving growth for beauty brands 💼 Evolving retail strategies shaping the beauty industry ♻️ Gen-Z and their focus on sustainability 🌐 Lucky's impact in supporting the shift to retail Read more at the blog post in comments!

We are thrilled to welcome the Value of Beauty Alliance for a keynote event at MakeUp in Paris! The beauty and personal care industry is about more than just physical appearance. It has meaning that runs far deeper, drawing on a rich tapestry of industries across Europe. This event will discuss the significant value the industry brings to all aspects of European life. The Alliance was founded by companies from across the beauty and personal care value chain - L’Oréal Groupe, Beiersdorf, IFF, Givaudan, Kiko Milano, Ancorotti Cosmetics, dsm-firmenich, Albéa and Puig. The aim is to bring together actors of the European beauty and personal care value chain to raise awareness of the positive impact the industry has in Europe both at an economic and societal level, and on key topics such as sustainability. Hear from the leading voices in the industry, including representatives from L'Oréal (Elsa Chantereau), Ancorotti Cosmetics S.p.A. (Roberto Bottino), Givaudan (Sam Chebl) and Albéa Group (Aline Roland). They will discuss the report, What is the Value of Beauty? published earlier this year. The report investigates - how beauty & personal care shape our economy, society and wellbeing. Key discussion points: - Economic Impact of the Industry - Contribution to Health & Wellbeing - Role in Society & Culture Download the report or find out more about the The Value of Beauty here: https://valueofbeauty.com/ Join us to network, learn and be inspired. Don’t miss this exciting opportunity to hear about the impact our industry has on European life. Register now: https://bit.ly/3Ihplks

🌟 Don't miss out! Join us for our upcoming Global Beauty Webinar next Tuesday in partnership with the British Beauty Council! 🔍 Explore macroeconomic trends shaping consumer habits and purchasing power. 🌍 Discover the potential in global beauty markets. 📊 Gain insights into the latest beauty trends with real-life case studies. Reserve your spot now: https://lnkd.in/ezTQANYE #BeautyWebinar #GlobalBeauty #Insights #BeautyTrends

The beauty market shows no signs of slowing down. By 2027, it is projected to reach a value of $580B, according to Mckinsey. A rapidly growing industry means increased competition, and brands must stand out to be at the front of consumers' minds. How can your beauty brand stand out from the rest? Sign up for our webinar on August 7th in partnership with CEW. Our CMO, Alison Bringé (nee Levy), will be joined by industry experts to discuss the current beauty landscape using data-backed insights. We will share: ✅ Real and recent campaign examples dissected by beauty industry experts ✅ Today's most relevant Voices and channels by segment ✅ Key trends and actionable takeaways for successful strategy formation We will also share exclusive findings from our new report, 'The Beauty Industry Trends of 2024', featuring case studies from the industry's top 20 brands, the Voice and channel strategies taking center stage and the best practices to boost your brand positioning. Gain a global understanding of beauty market trends by registering for our webinar today. Secure your spot 🔗 https://bit.ly/4cxUwWb #BeautyMarketing #Beauty #BrandPerformance #DataBackedInsights #DataDrivenStrategy #DataStrategy #MarketingStrategy

Recognizing the consumer as an individual has never been more essential in the beauty world. As we continue to take strides towards hyper-personalization, the definition of consumer segments is undergoing constant transformation, as factors such as age, social status, and an array of factors come into play when addressing the beauty consumer today. As the demand for more representation and diversity continues to grow, an infinite combination of factors creates a challenge for brands: how can a brand address its consumers on a personal level when so many factors layer one on top of another to make a unique individual? Exploring how this changing consumer landscape will affect beauty and wellness at large, Accessible Beauty deciphers the ways in which brands can address diversity in their product development and marketing strategies while tapping into consumers' desires for all-encompassing health and beauty. As we prepare to share more insights around this topic at MakeUp in LosAngeles on February 14 at 4:00 p.m. PST, take a look at our white paper around Accessible Beauty and register for the show to attend this exclusive conference! 📄 Read “Accessible Beauty: How Harnessing Hyper-Personalization is Vital in Building Tomorrow’s Marketing Strategies” here: https://lnkd.in/eRAv2NWR 🎙 And be sure to register for the conference at MakeUp in LosAngeles! https://lnkd.in/eFz7_pKm #BEAUTYSTREAMS #BeautyBusiness #BeautyIndustry #BeautyTrends #CosmeticIndustry #AccessibleBeauty #Diversity #DiversityInBeauty

Results matter. In our 4 years of working with Caudalie, the brand has experienced exponential growth including a +23% GAIN last year. This during the same period when the beauty industry has shown modest increases overall. In the oversaturated #beauty market, #CREATIVITY WINS. It's a simple concept that yet proves elusive for so many companies. Creativity helps brands to engage and resonate with their core communities and to differentiate themselves from the pack. A culture of creativity also fosters innovation, making it harder for copycats to keep up. And one often overlooked fact... creativity keeps employees engaged and excited by the brand they represent. Our work for such companies as MILK, Mecca Cosmetica, and La Prairie exemplifies the power of creativity and continues to allow them to outperform the industry by a wide margin. By prioritizing creativity, businesses in the beauty industry can achieve impressive results and gain a lasting edge over their competitors. To see more of our ongoing collaboration with Caudalie, visit https://lnkd.in/gci35mM

Had a really interesting chat with a candidate in my network about the launch of the Value of Beauty Alliance. Key players within the space (including L'Oréal, Beiersdorf, Givaudan & IFF) aim to draw attention to the beauty and personal care sector’s contributions to the European economy and society. The Value of Beauty Alliance presented a new report titled What is the Value of Beauty? #valueofbeauty #valueofbeautyalliance #beautyindustry

I dissected what went wrong for The Body Shop and what brands need to know to survive in a competitive beauty landscape on the Formula Botanica podcast with Lorraine Dallmeier. Tune in to hear: 💚 The ownership transitions and its recent entry into administration Analysis of the brand’s challenges 🧡 The absence of a visible leader on the brand’s identity 💚 Examination of The Body Shop’s attempts at sustainability - check out my next event in the comments for more on this 🧡 Consideration of future possibilities for The Body Shop What you need to consider for your brand: 🧡 Insights into the significance of consumer trends: how timing and market dynamics play a role in a brand’s success 💚 The critical role of innovation, and customer demands to ensure a brand’s longevity 🧡 Evolving to meet the needs of consumer behaviour 💚 The potential challenges faced by heritage brands in a saturated market 🧡 How to win as a brand with ethical values In the ever-evolving beauty industry, success lies in staying attuned to consumer trends, innovating at the right time, and creating an emotive connection. Remember, we are humans at the end of the day; we buy emotionally, and understanding that is the key to building a brand that stands the test of time. All of these themes are integral to the work I do with brands, from start-ups getting it right to break through in the industry to established brands adapting to consumer behaviour so they don’t get left behind. I focus on three growth factors: 1. Positioning to get stand out in the market 2. Marketing to create the hype for a brand 3. Commercial growth strategy, without sales and profit you don't have a business that will survive Link to listen in the comments #beautyretail #cleanbeauty #brandstrategy #beautytrends