NielsenIQ’s Post

It’s hard to believe we have a year of integration under our belt, and it’s been thrilling to lead the combination of NielsenIQ and GfK - An NIQ Company. With tremendous opportunity comes tremendous change, and change is hard. We all handle it in different ways, and at different paces. One of the most important aspects of transformation, and a key indicator of success, is how well you manage the change. While the organization needs to provide clarity and communication, we as employees also have a part to play. Many people have asked my advice on how to best handle the inevitable uncertainty that comes with a change of this size. And my answer is your mindset. You can see change, big or small, in one of two ways. As negative, disrupting what you’re used to, as happening to you, expecting the worst. Or you can see opportunity, a chance to learn and grow, to make new connections, to expand or shift responsibilities, or share your unique perspective. Your mindset will impact your outcome. We’re not living life, we’re living the life we’re focusing on. So, in times of change (or anytime, really 😉), ask yourself, “where is my focus/mindset?”. #change #transformation #integration #mindset #NIQ #GFK

Mastering Seasonality in CPG: Tips for Success 🍂❄️ The CPG industry is no stranger to the hurdles that come with seasonality. To thrive, consider these best practices: 📅 Plan Ahead: Forecast the seasonal shifts and get ahead of the curve. 🌐 Omnichannel Strategy: Reach your audience where they are, across all platforms. 🤝 Collaborative Partnerships: Team up for added strength and market reach. If you're eager to dive deeper into the world of seasonality in CPG, I invite you to join our upcoming 'Navigating Seasonality' Webinar. This is your chance to gain valuable insights from Amanda Swisher, MBA Swisher, Health-Ade's Trade and Shopper Marketing guru. Discover the strategies that can lead to season-long success. 🚀 Register (It's free): https://lnkd.in/gYSkcsvJ #CPG #Seasonality #SuccessTips

More on omnichannel media and data and identity: big cos trying to break down barriers to cross-platform and take holistic view. Inertia of media and resistance to change is still a huge barrier that must be overcome. Media/publishers need to think more like big tech which views identity that way already to stay competitive. #techweek

🚨 CAGNY 2024: FSV take-aways 🚨 As every year, the Five Seasons Ventures’ team tracked down the presentations at the Consumer Analyst Group of New York (CAGNY), to get a front-row seat on Big Food’s stance towards trends, challenges, and strategies for the year ahead. A snapshot of our takeaways from CAGNY 2024: 1. The Weight of Weight Loss Trends — Big Food’s binary response to GLP-1 💉 2. Omnichannel, Omni occasion — Capturing more value from the same Consumer 🛍️ 3. Resilient categories — The ‘can control’ answer to industry headwinds? 🍫 4. Doubling down on the winners –Bets on Big Brands & Bolt-ons 🥇 Read our entire analysis here 👉🏻 https://lnkd.in/evZhmYuT

 🚀 Exciting Insights Alert! 🚀 Gain a competitive edge by diving into the findings of Klaviyo’s APAC 2024 Consumer Trends Report. This year, the spotlight is on how personalisation, segmentation, and omnichannel experiences are reshaping consumer purchasing decisions. It's a goldmine for retailers aiming to forge smarter digital relationships with their customers. 🔍 Key Highlights: ✨ Personalisation isn't just a buzzword; it's what consumers crave. ✨ The effectiveness of retailers' marketing strategies is under the microscope. ✨ Learn marketing strategies from industry leaders. Omnichannel shopping is evolving; what consumers value most may surprise you. ✨ Actionable tactics from industry experts (including insights from our very own COO, David Visser) If you’re ready to take the lead, click the link and download 👇 https://lnkd.in/gaZxt6TW #Zyber #ConsumerTrends2024 #DigitalMarketing #Personalisation #Omnichannel #EcommerceExcellence #EmailMarketing Klaviyo Partners, Robert G., Jeremy Singh

Looking to effectively utilize digital strategies for your healthcare operations? Want to know the latest trends in digital consumption and shifts in consumer behavior? Interested in learning about the omnichannel approach and harnessing digital consumer insights for your brand strategy? Next month, IQVIA is hosting a comprehensive 2-part webinar series that delves into these critical aspects of digital strategies in healthcare and more. Register now and follow our page for more information. https://bit.ly/3VYV2pm #ConsumerInsights #BrandStrategy #IQVIAWebinar #HealthcareTrends Cindy Ellis, Sneha Keshav, Janomi Norval-Thomas, Jo-Anne Grebe, Elna Steyn

Following on from Ruth’s reflections on skills-based hiring, today we continue the conversation on skills – and specifically, where to find the right talent, at the right cost. 💰 In 2023, we saw the emergence of the phrase ‘omnichannel sourcing’, and Robert Moffat, Global Head of Solutions was one of the first to jump into the conversation. Rob highlights below what organisations will need to consider in 2024. Take a deeper dive into omnichannel sourcing 👉 https://lnkd.in/ecPxr6rM

Looking to effectively utilize digital strategies for your healthcare operations? Want to know the latest trends in digital consumption and shifts in consumer behavior? Interested in learning about the omnichannel approach and harnessing digital consumer insights for your brand strategy? Next month, IQVIA is hosting a comprehensive 2-part webinar series that delves into these critical aspects of digital strategies in healthcare and more. Register now and follow our page for more information. https://bit.ly/3VYV2pm #ConsumerInsights #BrandStrategy #IQVIAWebinar #HealthcareTrends

The CPG industry is constant change. Here are some trends that are transforming the market you should watch. 1. Gen Z's Impact Here's a mind-boggling stat: Gen Z holds a whopping 40% of the entire global consumer market! Time to engage with this influential generation like never before. 2. Sustainability and Authenticity Consumers these days aren't just shopping; they're looking for brands that stand for something. Sustainability and genuine values are non-negotiable. It's your chance to shine as a steward of the environment and society. 3. The BNPL Revolution Ready or not, shopping is evolving at breakneck speed, thanks to Buy Now, Pay Later (BNPL) options. It's changing the game for the CPG industry, and it's time to get on board. 4. The Rise of Self-Care Products The self-care wave is on the horizon, and it's no small ripple. Self-care products are skyrocketing in popularity. Seize the opportunity to create products that cater to wellness and self-care. 5. Private-Label Mania More consumers are falling in love with private-label products. Discover what's driving this shift and figure out how it can do wonders for your brand. 6. The Omnichannel Revolution In this age of convenience, omnichannel sales are the name of the game. Learn how you can reach your customers through a multitude of touchpoints and make their lives easier. Now, how are these trends affecting your business? How can companies plan to prepare for changes like these? #CPGMarketing #Trends2023 #ConsumerInsights

How much of the problem is really the Economy? The Economy is of course challenging. But is every challenge we have due to the Economy? A lot of brands are growing in 2024. The consumer is evolving rapidly. Are we building for them? Studies show that consumers aren’t brand loyal They don't want brands, they want friends. They don’t want Brands, they won’t experiences. Studies tell us they want omnichannel flow. They don't want to buy through your favorite channel. Studies tell us that consumers are doing research. They *collectively* know more about your space than you. (Unpack that for a minute.) How far are you willing to go to know and understand Consumer 5.0? #cpg #ecommerce #cpggrowth #retailgrowth #amazongrowth #retailmedia #shoppermarketing