Nichole Schupbach’s Post

Huge news for Marketers, and kudos to the teams at Omnicom and Amazon Ads! This collaboration unlocks unprecedented capabilities to understand and influence the customer journey across multiple platforms, driving sales and maximizing ROI. Omnicom Media Group can now access Amazon’s proprietary browsing, shopping, and streaming data, tying linear and CTV investments directly to Amazon purchases. This means more efficient and effective investment decision-making, thanks to the integration of Flywheel’s product and transactional signals with Amazon’s shopper insights. 🛒 Why It Matters for OMC Clients: Access to analyze: This partnership allows marketers to track and evaluate any point in the customer's shopping journey. Real-time optimization: For better ROI and more precise targeting. Enhanced efficiencies: By connecting media metrics to sales metrics, marketers can make more informed decisions, ensuring every ad dollar is well spent. #CannesLions #Omnicom #AmazonAds #DataDrivenMarketing #FullFunnelMarketing

Unlocking the Power of Amazon Advertising! Streaming TV, Hyper-Targeted Display Ads, Streaming Radio, OLV, and much more... Did you know that Amazon is the #1 parts & accessories seller in the world, but it's also revolutionizing the way we approach the data around all this vehicle-related information? Data Powerhouse: Amazon Garage is not just about personalization; it's a data powerhouse. With over +200 million vehicles in its database, it ranks as the second largest repository of vehicle data globally, surpassed only by the DMV. This wealth of information enables Amazon to provide you with the most accurate and relevant automotive insights and recommendations. Targeted Advertising: Amazon takes personalization a step further by targeting logged-in users based on their primary shipping address zip code. This approach doesn't just enhance user experience; it's also a game-changer for advertisers. Using zip codes instead of IP targeting can reduce wasted ad spend by up to 30%! Dynamic & Streaming Ads: Advertising on Amazon is not limited to your typical online ads. With Amazon Garage, dynamic display ads are delivered across Amazon's extensive display network. Plus, if you're into streaming TV, you'll find Amazon's ads on ad-supported apps and publishers, particularly on Amazon's FireTV. And if by chance you're watching on Roku or Apple TV, Amazon-owned apps like IMDBtv and FreeVee have you covered. Experience the future of automotive advertising with Amazon today! Amazon's Ad Platform is more than just a platform; it's a testament to the power of data-driven personalization and targeted advertising. #AmazonGarage #Automotive #digitaldealer #cognition

📺 Despite the booming growth of CTV/STV advertising, challenges like targeting quality and cross-platform measurement persist, compounded by a perception among operators that the Amazon DSP lagged behind other DSPs, particularly in the realm of CTV/STV, as noted by Sam Bloom, head of partner strategy at PMG. However, Amazon has actively addressed this feedback, resulting in significant improvements, while also offering innovative solutions such as 📡 Signal-Based Marketing, 📊 Scaled Audiences, 🤝 Industry Partnerships, and 📏 Measurement Tools to tackle these challenges. Read more, here: https://shorturl.at/clFI8

CTV is rapidly increasing in popularity as a medium for brands to reach their audiences. However the loss of platform-centric third party signals is affecting this medium as well, thus highlighting the importance of first party signals to continue reaching your customers!

🚀 Exciting Developments in the Advertising World! 🌟 🔍 Pivotal move by Amazon as they launch Prime Video ads in key markets, signaling a shift in the digital advertising landscape. 📈 Amazon's ad revenue soared by 26%, surpassing $12 billion in Q3, showcasing its dominance and data-driven advertising prowess. How will this impact sellers and advertisers in the streaming domain? 💰 Morgan Stanley predicts a $5.2 billion revenue boost for Amazon from Prime Video ads, underscoring the financial appeal and potential profitability of this strategic move. 🌐 Amazon faces stiff competition from established players like Disney and Netflix in the streaming ad market, raising challenges in carving out its niche and attracting brands to invest in Prime Video ads. 🛒 Shoppable Ads: A game-changer for sellers? Amazon's innovative approach of integrating direct purchasing options in streaming content hints at the future of digital advertising strategies. 🤔 What are your thoughts on this transformative shift in the advertising landscape? Share your insights! https://lnkd.in/gahpzSt3

💡 With Amazon consuming Freevee into their service & agencies running tests (see link below), I do wonder if they'll deliver better advertising within the on-demand ecosystem. As a viewer, it feels currently that the targeting and repetition/frequency is really poor across all platforms (not just Amazon), to a point of me turning off from the brands and thinking worse of them. I wonder if the data brands see is real (is it booked by programmatic or by a tv buy?), and if a lack of competition in the space makes it worse for brands as they become too loud, too quickly and to the wrong people. With Sainsbury's absolutely rocking their Bake Off ads (the in and out of break idents I think are the gold standard), the creative and tech challenge is there for Amazon. What's been everyone else's experiences as a viewer❓ How agencies are trying out Amazon Prime Video ads: https://lnkd.in/eFYwRUT2 Pic by Francis Scialabba #amazonprimevideo #vod #advertising #tvadvertising

✅🖥️ DIGIDAY (2/20): “From these conversations, it’s apparent that Amazon is looking to broker deals and develop partnerships with ad tech vendors who can help the company make it easier to buy ads beyond its own ecosystem that aren’t banner ads — i.e. in-app and CTV. But these deals aren’t simple — they demand technical prowess. Amazon has had to upgrade integrations with SSPs to enhance signal capture for in-app and CTV inventory, offering advertisers more buying options and potentially boosting performance. This is where advertising on Prime Video becomes crucial. If Amazon executives can successfully convince advertisers to use the DSP for purchasing these ads, there’s significant potential for increased spending over time. They’re already engaging with existing advertisers on this front, highlighting the effectiveness of the Amazon DSP in targeting across the marketing funnel, particularly in contexts like “Thursday Night Football” and other biddable CTV environments. The pitch is simple: If the DSP can drive successful outcomes in these environments, why not consider expanding its use further?” ⬇️ #streamingtv #ctvadvertising #ecommercemarketing https://lnkd.in/gmNwh-bP

In a marketplace where “all media is performance media” has gone from catchphrase to expectation, media investment stakeholders — clients, agencies, and media owners — are under increasing pressure to directly connect spend to outcomes. And contrary to legacy axioms, no section of the sales funnel can be exempt from proving its ability to move the sales needle.     Yesterday, as the 2024 Cannes Festival celebrating breakthrough work kicked off, the industry learned how Omnicom and Flywheel are working with Amazon to deliver on this increasingly critical imperative with a game-changing capability that enables marketers to directly connect upper funnel investment to purchases.    Check out the coverage below — and stay tuned for more news from Cannes later today and throughout this week, as we reveal a series of first-mover partnerships and capabilities designed to advance investment KPIs from media metrics to sales metrics. #TransformExperiences

Reaching customers wherever they are along their shopping journeys is increasingly more complex. Brands also need to be able to effectively reach relevant targets and measure their impact in ways that matter. That’s why we’re incredibly excited to make that easier to accomplish with Disney+ and Hulu’s premium streaming content through this first-to-market collaboration with Disney Advertising. This winning combination will be another powerful way for advertisers to tap into Walmart Connect’s full-funnel, omnichannel capabilities to create integrated campaigns across offsite media like CTV, Walmart digital properties, and in our stores. In fact, Walmart Connect campaigns that ran both CTV and Onsite Display ads saw a 10% higher conversion rate on average vs.campaigns used Onsite Display ads alone (Walmart first-party data, Feb. 2023-Jan. 2024.) Disney Advertising, welcome to Walmart Connect’s Partner Lab – we’re excited to unlock new capabilities for marketers together!

⭐Amazon Upfronts: A Star Studded promotion of `full funnel marketing for everyone'⭐   Amazon's first upfront showed just how serious Amazon is about being an entertainment business (and therefore an even bigger Advertising business).   The floor was very much given to its celebrity roster - from Reece Witherspoon to Roger Federer, who each took turns to announce their own movie or tv show that viewers can look forward to over the next year. But outside of the show there are three key takeaways here: 🖼️Content - Amazon is going to invest BIG in content. It boasts an average global monthly ad-supported reach of 200m (115M in the US) and clearly, wants to increase that number even further with premium content offerings across, movies, tv shows, documentaries and sports. 🛒Ads - to enable advertisers to benefit from this reach, a number of new interactive and shoppable ad formats will be rolled out. It will be interesting to see how Amazon manages the balance between ad load and viewership over the next year. ☁️AMC - connecting the dots from highest reach Prime Video Ad formats to the end purchase on Amazon OR off Amazon, clearly AMC is seen as central point of measurement and audience activation. “It doesn’t matter whether you sell on Amazon or not,” said Alan Moss, vice president of global ad sales at Amazon Ads, “with our clean rooms and other leading ad tech, we can help all advertisers connect awareness and brand objectives directly to sales outcomes and category growth.” Written by Jake Hewlett, Managing Director - Tambo Would you class Amazon as an entertainment business? Comment your thoughts below💭 #amazonupfronts #amazon #entertainment