Neil Murphy’s Post

VSBLTY Groupe Technologies Corp. (OTC:VSBGF) (CSE:VSBY) (Frankfurt:5VS), announced Winkel Media has closed a record quarter in programmatic media sales posting an 85% increase in sales from October thru December 2023 vs any of the previous quarters in 2023. “We are extremely excited to see our programmatic media sales, among top tier consumer brands grow so significantly during the last quarter of 2023. The largest portion of the network, concentrated in main markets across Mexico are delivering meaningful levels of consumer impressions in-store, where customers are motivated to make an impulse purchase when they see video messages on screens at check out” explained Diego Sanchez, Chief Revenue Officer for Winkel. Our advanced computer vision data analytics, while anonymous to protect consumer privacy, are able to help brands target stores demographically and geographically and can measure how long customers are watching their ads on the screen.” Read it here: https://lnkd.in/eE9SXBka #retailmedia #AI #analytics #VSBLTY

More retail media that we were on top of at Triad: "Gulp Media also plans to lean heavily into in-store media in the coming years, specifically with in-store radio. “We believe that the best [in-store media] channel is radio,” Mijares. “[Customers] don’t need to be looking at a screen. You don’t need to distract the consumer from what they’re doing.” To ensure its in-store radio is targeted, 7-Eleven will use an AI-generated voice for its messaging, giving the retailer flexibility to put content in a Boston or Southern accent." https://lnkd.in/efSSnvXa.

This week I was asked to feature in the REmade Q&A alongside the ultimate Retail Media guru Colin Lewis in the weekly newsletter by Cat McGinn and Tim Burrowes. Check it out below for some insights into the cost savings and operational efficiencies AI brings retailers, the disruptive power of commerce, and opportunities that lie ahead for our brands and retailers. #retailmedia #commerce #umade #internationalwomensday KINESSO Australia IPG Mediabrands Commerce

Stop the data chase, and start evolving your client base! BIGtoken's innovative technology streamlines user acquisition and remarketing in clear, targeted channels. Make the shift for sustainable growth. #advertisingtechnology #consumerdata #BIGtoken

The retail media network boom is just the beginning. Thanks to secure data collaboration, organizations rich in first-party data have the opportunity to make this data available for advertisers to unlock new insights, reach high-value audiences, and accurately measure campaign performance. In our latest blog, Lauren Wetzel explores how first-party data collaboration opens up opportunities for media networks across travel, automotive, financial services, and beyond. Read more: https://hubs.la/Q02vRrG80 #InfoSum #DataCollaboration #DataCleanRooms

Understand why retailers should pay attention to their data strategy, especially as we approach the end of third-party cookies. 👀 Airey Baringer III, VP, Product Management, dives into addressability and data protection in the latest installment of our retail media blog series. https://hubs.li/Q02m3zRG0 #retailmedia #retailmedianetworks #adtech #digitalmarketing #advertising #offsiteadvertising

Thanks to The Current and our partners at The Trade Desk for allowing me to share some thoughts on data as it relates to retail media and what the future of identity resolution looks like. #UniversalMedia #retailmedia #identityresolution

PubMatic is First Sell-Side Technology Provider to Offer Powerful Experian Commerce Data in Both the US and UK. Read the full story - https://lnkd.in/dtaV8DCu Peter Barry Colin Grieves #martech #martechedge #sellside #commerce #data #datacollaboration #advertising #digitaladvertising #technology

Unlock the secrets of retail success in 2024! Join us for a deep dive into data-driven strategies and tech innovations shaping the industry. Retail Insights - Navigating the Data Landscape (nexergroup.com)

The Future of the CMO in a Digital-First World Ash Wendt in Advertising Week on The Ever-Evolving Role of #CMO Consumer behavior has always changed in accordance with societal and economic trends. Recent years are no exception, ushering in what can best be described as the “blended” experience due to the rise of technology and digital advancements. As people return to stores in droves, they bring with them a new digital fluidity, using a combination of online and offline channels to make purchase decisions. The journey might start by browsing for products online but then move to the physical store for a closer look at the selection — to ultimately turn around and make the purchase digitally. https://lnkd.in/gtNbX9Z7