National Basketball Association (NBA)’s Post

I'm glad we all agree 😉 🤣 ADWEEK "#CMO's are moving in and out of the role at a faster pace than any time in the past decade. Last year, the average tenure of top marketers at the nation’s 100 largest advertisers was around 37 months, according to search and advisory firm Spencer Stuart. That’s down from 40 months in 2022." Ad Age "After years of industry chatter about quick CMO turnover, a new report from executive recruiting firm Spencer Stuart suggests the tenure of the top marketing job may be stabilizing." Association of National Advertisers 4A's American Marketing Association #agencyassessment #agencyappraisal #agencyevaluation #marketing  #procurement #marketingprocurement #marketingoperations

Executive Comms: Is Your CEO Making the Mark? We see examples day in, day out of executives not optimising their approach to communications. So, we decided to dig into it. By researching over 100 profiles of the CEOs of some of the world's biggest brands, in nine industries we found exactly where they could be doing better. See it for yourself in our latest report: https://bit.ly/3JqkpKW #ExecutiveComms #CEO #BrandedSocialMedia Brands2Life Adam Cox Jamie Whyte

Thanks to PRovoke Media for including the results of our comprehensive survey on CEO attitudes on marketing and the CMO in its latest edition. Comms pros interested in understanding the dynamics CEOs see governing their organizations and how to effectively address these goals will find this a must read report. https://lnkd.in/eqm_w7EA

💰💰💰 Belle helped our client achieve a 1500%+ ROI on their PR investment. Not a typo! Here's the math... PR investment = $96K New business secured from earned media = $1.5M+ The budget invested in PR was repeatedly returned in the value of attributed new business. They can directly tie sales with critical global brands back to the third-party endorsements secured from PR wins. How it happened… ↳We connected with the sales team to align media outreach with verticals that supported their sales goals ↳Pursued truly thought-provoking storylines ↳Provided commentary on timely, trendy + impactful news topics ↳Had measurement and tracking protocols in place ↳Focused on multiple PR tactics: trade + national media coverage, conference panels, executive speaking engagements, guest article contributions + industry award submissions 🔊🔊🔊 Case study link in the comments. #PR #ROI #thoughtleadership #B2B

There goes the aspirations of many marketers who had CMO in their career path! While the title, 'Marketing is dead' is clickbaity, the reasoning is worth thinking. Audiences can smell conventional marketing from far and are tuned to avoid it. The job of a marketer today is to create connections with a consistent brand narrative. That's what a CMO needs to drive with their teams.

Interesting read about one of my favourite topics, the complexity of the CMO role. It is not impossible, but it is worrying when the distance between CEOs and CMOs increases which seems to have become a pattern. “Mckinsey states that CEOs who place marketing at the core of their growth strategy are twice as likely to have greater than five percent annual growth compared with their peers. The role of a CMO is no longer about doing one thing very well – like a goal-hanging Gary Lineker – it’s about supporting everyone and joining things up – like Xavi. Be less Gary, be more Xavi”

Most boardrooms fail to have the courage to allow their brands to have deep appeal with the most valuable audience. They trade it off for shallow appeal in a wide audience. In doing so, the sacrifice word of mouth and lifetime customers for current quarter sales targets. It only gets harder. The solution: the hire a new CMO and turnover their agencies.

Ah Q4 - not just time to review the past nine months, but look ahead to what’s in store for 2024. In particular, account management will be more important than ever for fostering client-agency relationships built on trust, and therefore return business. Since account teams are responsible for understanding the needs and goals of their clients, they need to be educated on the best solutions, services and technology out there to ensure satisfaction and loyalty. Next week’s Advertising Week New York will be a great opportunity for client services professionals to learn from industry leaders, and network with peers and brand teams to discover the latest trends and innovations. Featuring over 300 speakers, 200 sessions, and 100 workshops across four stages covering every aspect of marketing, advertising, tech and creativity, it's a must-attend for anyone looking to grow their accounts. To succeed in 2024, agencies will need to adopt a set process while developing custom-tailored strategies for client needs, all while analyzing project performance through detailed reporting. Leadership teams also will need to assign the right strategic account managers to their key accounts by leveraging a curated team approach highlighting specific skillsets. By doing so, agencies can build trust, loyalty, and advocacy among their clients, leading to return business and positive word of mouth via satisfied client referrals. ** Going to attend #AdvertisingWeek next week? Share below what you're looking to get out of it! #marketing #advertising #agencylife #clientservices #accountmanagement #businessdevelopment

Our media and creative webinar is approaching fast on July 18. Meet Anush Prabhu, one of our esteemed panellists. 🎉 Anush is a proven business accelerator, with over 20 years of experience, in helping brands and agencies transform themselves to deliver growth in this ever-evolving communications economy. He comes with the unique blend of experience in data, creative and media needed to drive solutions in today’s landscape.   Anush had most recently been an instrumental part of the transformational growth of Mediacom, as a Global Chief Strategy Officer, leading it to become one the fastest growing media agencies and being awarded Agency of the Year three times during a seven-year period.  He has also been credited for helping birth and shape several of the agency’s offerings, including Creative Futures which has been growing at 60% annually, providing people-first creativity for clients such as Dell, Google and Coca Cola.    Anush has been honored with several awards such as Adweek’s Media All Star, Adweek Young Influential and International Innovator. He participates in judging for several shows including Cannes and Effie’s and is also an ardent champion of diversity and inclusion, advocating for the cause in industry boards.   Our panellists will be discussing and debating topics such as: 💞 The evolving relationship between media and creative content ⚙ Strategies for integrating marketing disciplines 💡 Insights on future marketing trends 📍 July 18 2pm-3pm EDT To secure your FREE spot now, follow this link: https://lnkd.in/edB3ujUE Spaces are limited, so secure your spot now. #Media #MediaBuying #MediaPlanning #Creative #CreativeAgency #Advertising #Marketing #MarketingStrategy #Strategy

Want to know the secret to winning awards? Well first, you need to do great work. But that’s no secret. The real trick is having strong PR to let the world know we did that work. With the exception of a superbowl spot or two, we probably haven’t seen a single bit of award-winning work out in the wild. We see it in our feeds, shared by the agencies and people and trade magazines and awards shows we follow. And by the way, that’s the first place most of the judges see it too. We never saw Leon the allegedly dead lizard live. We didn’t take the unfiltered history tour at the British museum (we were at the Harry Potter show). And even if we live in New York, we never saw the ubiquitous fearless girl because we work on Madison Avenue and not Wall Street. And PR doesn’t just lead to shiny objects. It attracts clients and talent. We are in the business of selling other people’s products, but the most successful agencies are the ones who also know how to sell themselves. I’m not trying to undermine the value of doing great work. To win awards, the work has to be great. And even if we take awards out of the equation, we should make our work great because we love advertising, we want to do right by our clients, and we take pride in what we do. But if we want to build more successful teams and agencies, the PR has to be just as great. #advertising #awards #leadership