💙 Chief Marketing Officer at Zappi | 🌏 Harvard Business Review Contributor | 📘 Get My Book: Take Your Company Global | 👉 Subscribe to My Newsletter: Making Global Work
Two hugely promising signs for the future of the CMO role, from the latest Spencer Stuart report: "Women achieved parity with men in 2023, representing half of all Fortune 500 CMOs — an increase from 47 percent in 2022." 💪 YES! Go Marketing Leaders! Let's lead the charge to make gender parity a reality in ALL business functions! 👩👧👧 I'm a mom of two daughters, and I truly want this to happen for them, no matter which job they might want someday! "Forty-three percent of externally recruited Fortune 500 CMOs in 2023 came from a different industry, versus 37 percent in 2022." ⏭ On this latter point, I am seeing SO much value that B2B SaaS marketers bring to industries that are in a less advanced stage of digital transformation, perhaps due to the age of the industry, because they bring a strong metrics and operational focus. ⏮ But conversely, I'm also seeing more B2B SaaS CMOs talking about leaning back into what they consider "the basics" of marketing - which they used to frown on - branding and creativity. This is, in my view, because more tech companies (especially in martech) now feel "samey" and don't have strong, differentiated brands. B2C marketers just can't get by that way. Competition is fierce, they're not disrupting an industry but competing in a longstanding one, trying to innovate faster and better than their competitors do. Conclusions: 🎨 Art: We B2B CMOs have a *lot* to learn from B2C CMOs. Our growth marketing playbooks no longer work the way they did 10, 5, 2 years ago. 🔬 Science: B2C CMOs can also learn from the growth marketing playbooks as they continue to digitize. What do you think? Are you seeing this trend play out too? How well are we doing at merging the Art & Science? #marketing #cmo #b2bsaas #saas
Our 2024 CMO Tenure Study tracks how CMO tenure and backgrounds have evolved, including the diversity of the CMOs at leading companies. Learn more: https://lnkd.in/eBK6VdrX
