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Rounding up our Customer Centric Marketing month…🎯💡 Here are some ways to leverage customer insights in your marketing efforts: 1️⃣ Personalised Messaging: Tailor your marketing messages to resonate with your audience's needs and preferences. Use customer insights to create targeted content that speaks directly to their desires. 2️⃣ Segmentation: Use customer insights to segment your audience based on their characteristics, behaviours, or preferences. This allows you to deliver more personalised and relevant marketing campaigns. 3️⃣ Product Development: Incorporate customer insights into your product development process. Understand their pain points, desires, and motivations to create products that truly meet their needs. 4️⃣ Optimised Campaigns: Continuously monitor and analyse customer insights to optimise your marketing campaigns. Use the data to refine your strategies, messaging, and targeting for better engagement and conversions. 5️⃣ Customer Journey Mapping: Map out the customer journey using customer insights to understand their interactions and touchpoints. This helps you identify areas for improvement and create seamless experiences. By leveraging customer insights, you can create targeted and impactful marketing campaigns that resonate with your audience, drive engagement, and boost your business's bottom line. 🌟📈 #CustomerInsights #MarketingStrategy #TargetedCampaigns

Rounding up our Customer Centric Marketing month…🎯💡 Here are some ways to leverage customer insights in your marketing efforts: 1️⃣ Personalised Messaging: Tailor your marketing messages to resonate with your audience's needs and preferences. Use customer insights to create targeted content that speaks directly to their desires. 2️⃣ Segmentation: Use customer insights to segment your audience based on their characteristics, behaviours, or preferences. This allows you to deliver more personalised and relevant marketing campaigns. 3️⃣ Product Development: Incorporate customer insights into your product development process. Understand their pain points, desires, and motivations to create products that truly meet their needs. 4️⃣ Optimised Campaigns: Continuously monitor and analyse customer insights to optimise your marketing campaigns. Use the data to refine your strategies, messaging, and targeting for better engagement and conversions. 5️⃣ Customer Journey Mapping: Map out the customer journey using customer insights to understand their interactions and touchpoints. This helps you identify areas for improvement and create seamless experiences. By leveraging customer insights, you can create targeted and impactful marketing campaigns that resonate with your audience, drive engagement, and boost your business's bottom line. 🌟📈 #CustomerInsights #MarketingStrategy #TargetedCampaigns

Marketing Mindset Unlocked! #ModuleComplete Just wrapped up the first module on marketing, and I'm feeling energized! This module provided a solid foundation in understanding marketing in today's dynamic landscape. Here's a glimpse of what I've learned: Marketing in the New Reality: Navigating the ever-evolving marketing landscape. #MarketingInTheNewReality Customer Centricity: Unveiling customer needs, wants, and demands. #CustomerNeeds #CustomerFocus Segmentation & Targeting: Identifying ideal audiences for laser-focused marketing. #MarketSegmentation #TargetMarketing Marketing Mix: Mastering the art of product, price, place, and promotion. #MarketingMix #4Ps Branding Power: Building a strong brand identity that resonates. #Branding #BrandStrategy Marketing Channels: Leveraging the right channels to reach the target audience. #MarketingChannels #OmnichannelMarketing Marketing Strategy Formulation: Developing a winning roadmap for marketing success. #MarketingStrategy #MarketingPlan This is just the beginning, and I'm excited to delve deeper into the marketing world! #MarketingStudent #ContinuousLearning

I'm thrilled to have completed the 'Customer-Centric Marketing That Drives Lifetime Value' course, which has equipped me with the knowledge and skills to develop customer-centric marketing strategies that drive customer value. This interactive course has taught me how to apply market segmentation, targeting, and insight development concepts to set a strategic foundation for customer-centric marketing. I've learned how to improve marketing ROI by discovering the quantitative importance of satisfied customers and developing customer lifetime value throughout the customer decision journey. As a marketer, I'm committed to delivering customer experiences that drive loyalty, retention, and advocacy. I believe that customer-centric marketing is a strategic imperative, not a trend. It's essential to understand what makes our customers different and unique, and to move beyond an "average" customer understanding to bring value to a one-on-one level.I'm excited to apply my new skills to drive customer-centric marketing strategies that deliver a competitive advantage and improve marketing ROI. I'm looking forward to sharing my experiences and insights with my network and exploring how we can work together to create customer-centric marketing strategies that drive business growth. #CustomerCentricMarketing #LifetimeValue #MarketingROI #CustomerExperience #MarketingStrategy #CustomerFocus"

🌐 As consumer expectations evolve with the digital landscape, personalized marketing has become essential for brands aiming to stay relevant and competitive. By tailoring marketing efforts to meet individual preferences and behaviors, businesses can significantly enhance the consumer experience. 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝗻 𝗔𝗰𝘁𝗶𝗼𝗻: • Segmentation and Targeting: Use data to segment audiences and customize messages, increasing campaign relevance and effectiveness. • Dynamic Content Delivery: Adapt content in real-time based on user interactions, ensuring each touchpoint is engaging and pertinent. • Feedback Loops: Implement systems to capture and analyze customer feedback, enabling continuous improvement and responsiveness to consumer needs. Adapting to consumer expectations isn't just about leveraging new tools; it's about creating meaningful, resonant experiences that drive loyalty and satisfaction. Embrace personalized marketing to transform how you meet and exceed these evolving demands. #PersonalizedMarketing #DigitalMarketing #ConsumerEngagement #MarketingStrategy

As the digital landscape shifts, so do consumer expectations. Ally discusses how personalized marketing is not just a trend, but a necessity for brands that want to remain at the forefront of their industry.

Lets start this week of strong. Let's forget about segmentation. And talk about MBAT from now on. It's like Batman, but then it's for markets and brands.  😁 This weekend, I finally got the time to delve into a fascinating paper by Byron Sharp, John Dawes, and Kirsten Victory. All from the scientific marketing beacon Ehrenberg-Bass Institute It challenges the classic marketing approach we all know - the Segmentation, Targeting, Positioning (STP) model, famously popularised by Philip Kotler. This theory has been a marketing textbook staple, teaching us to carve up the market, target specific groups, and position products uniquely to meet these segments' needs. But here's the twist: the authors argue, with a lot of solid data, that this model does not capture how brands actually thrive in the real world. They introduce the Market-Based Assets Theory, which could very well become the new standard. 🔍 What's the Idea? Instead of segmenting and targeting, this new theory suggests focusing on Mental Availability (making sure our brand pops into consumers' minds at the right time) and Physical Availability (making sure our brand is easy to find and buy). We alread know that, bigger brands hold their ground not by targeting niches but by being more available, both mentally and physically. 📊 Evidence. The evidence provided shows us that market shares are surprisingly stable, regardless of changes in marketing tactics. This means direct competition is the norm, with brands sharing a broad customer base more often than we thought. 🚀 Why It Matters: It might be time to think beyond being different if you're trying to make your brand stand out. Consider how you can make your brand easy to think of and easy to buy. As I read the paper this approach could lead to a more robust market presence and, ultimately, a more successful brand. 🔗 Moving Forward: This insight encourages us to shift our brand strategy from segmentation and niche targeting to more broadly enhancing our brand's presence in consumers' minds and their physical lives. #MarketingStrategy #BrandManagement #InnovationInMarketing #BusinessStrategy

While I understand that it can be valuable to seek out industry specific marketing tips and tricks... The single most impactful thing you can do as a marketer today is to understand business and marketing effectiveness principles. Learn the rules before you go break them. These principles are based on peer-reviewed empirical research spanning decades and across many bodies of work. Observations of what caused businesses to actually grow, across multiple industries, and many campaigns. Books like Byron Sharp's "How Brands Grow". The importance of physical and mental availability, distinctive brand assets, double jeopardy, etc Principles like Phillip Kotler's Segmentation, Targeting, and Positioning There will always be exceptions to the rules, and times when research doesn't fit your unique scenario, but that's not as common as you'd think. It's well worth your time to learn not just how to make an impact on current cashflow, but how brands actually grow in market share and generate future cashflow through marketing. Most influential concepts on my own marketing work: - What marketing (in general) can do for a business - What marketing CANNOT do (or is ineffective at) - How buyers make buying decisions - How buying committees make decisions - How marketing's above role can be measured - How marketing's above role CANNOT be measured #marketingstrategy

Recently we at Papa Pawsome were brainstorming on marketing and realised that sticking to the important Marketing models yields fantastic and wholesome results. Despite studying marketing as a subject, these models are not always on the top of your mind. So listing them down here for everyone figuring out their marketing strategies 😀 Comment below the Models you use. Would be fun to learn more. 1️⃣ AIDA Model: Attention, Interest, Desire, Action - the classic funnel model for customer engagement. 2️⃣ STP Model: Segmentation, Targeting, Positioning - crucial for identifying your audience and crafting the right message. 3️⃣ 4Ps (Marketing Mix): Product, Price, Place, Promotion - the foundation for marketing strategy. 4️⃣ Customer Journey Mapping: Understand your customer's path to purchase for effective marketing. 5️⃣ RFM Analysis: Recency, Frequency, Monetary - a data-driven approach to customer segmentation. 6️⃣ Digital Marketing Funnel: Awareness, Consideration, Conversion, Loyalty - tailored for online strategies. Remember, the right model depends on your goals and audience. Keep experimenting, adapting, and learning! ���💡 #MarketingModels #DigitalMarketing #MarketingStrategy #Startup #Petcare #Figuringout

🚀 Launching a new product? Positioning it right is key to success! Here are some effective frameworks to consider: 1️⃣ Segmentation, Targeting, and Positioning (STP): Start by identifying your target market segments. Who are your ideal customers? Then, tailor your product and marketing messages to meet their specific needs and preferences. 2️⃣ Value Proposition Canvas: Map out your product's value proposition. Highlight the pains and gains it addresses for customers. Make sure your message communicates the unique value your product offers. 3️⃣ Competitive Analysis: Study your competitors. Identify gaps in the market and areas where your product can outshine the competition. Highlight your unique selling points (USPs). 4️⃣ Perceptual Mapping: Create a visual representation of how your target audience perceives your product in relation to competitors. Use this map to find positioning opportunities. 5️⃣ Problem-Solution Fit: Clearly define the problem your product solves and how it does it better than alternatives. Show how your solution is a game-changer. 6️⃣ Storytelling: Craft a compelling narrative around your product. Share stories of real users who have benefited from it. Stories create emotional connections and help with positioning. 7️⃣ Price-Quality Matrix: Consider where your product falls in terms of price and quality compared to competitors. Find your sweet spot and emphasize it in your messaging. Remember, effective positioning is an ongoing process. Continuously gather customer feedback, adapt your strategies, and refine your product-market fit. Stay agile and customer-centric! #ProductPositioning #MarketingStrategy #NewProductLaunch #BloodLineBridge