Mubi Ali’s Post

New Work! When Johannes Leonardo & Adidas approached us with an exciting project to highlight three of their iconic shoes ahead of Fashion Week 2023, we recognised the opportunity to create something truly special. Our task was clear—find iconic archive footage that grounds the film in history and showcases the global influence of Adidas shoes within a wide variety of subcultures. We embarked on a journey through an array of archive sources, spanning decades. From vintage shots of 60s athletes sporting the initial shoe designs to candid conversations with Run DMC about their cherished Adidas kicks, we explored textured glimpses of 80s Japan, 90s New York skate culture, and the evolving role of these shoes in fashion culture.
 The outcome? Three captivating films that exude authenticity and genuine engagement.
 This case study highlights the benefits of using archive content and how seamlessly blending it with live action enhances authenticity. The workflow was a streamlined collaboration between Director, Agency and The Director Studio. Finally, our clearance team diligently handled the complexities of the content clearance, ensuring the material's commercial usability. We’re ecstatic to have worked on this project and blown away by the results. #licensing #stockfootage #clearance #ugc #foundfootage #advertising #archive #archivefootage #commercials #filmproduction

I was recently asked in an interview what job did I learn the most from, and without hesitation I thought immediately of my experience with AXION Footwear, my first job right out of college, started by professional skateboarder Kareem Campbell and distributed under Rodney Mullen's and Steve Rocco's World Industries... Image and brand identity become THE most important thing in building a successful skateboarding company. Learning the fundamentals of marketing, the importance of knowing who your demographic is and branding, laid the foundation for me to cross over into the entertainment industry and do what I do today. We were a core skateboard brand designed by skateboarders for skateboarders. Building cross-promotional branding opportunities such as "Tony Hawk's Pro Skater" game franchise, or working with musical artists such as Black Eyed Peas and Cypress Hill, sponsoring international contests and skate demo tours, traveling with the team across Canada, Europe, and Japan, art directing advertising campaigns, traveling to South Korea to manage development for clothing and footwear, truly provided a unique experience, also establishing one of skateboarding's truly first BIPOC street/skate brands of its time. I didn't realize how groundbreaking of a skate brand we would be, being the first skate footwear company to introduce unconventional materials and running shoe technology to make a better functional skate shoe, literally changing the industry as we went. I'm lucky to have started off my career in such a creatively free workplace where "no" was never said to anything we were setting out to do. It was also here where I first started dabbling with CoSA (pre-After Effects) as I began to do the motion graphics for our own skateboarding videos for AXION as well as City Star's "Street Cinema". And my apologies in advance for the crudeness of the motion graphics, it was CoSA days! #branding #artdirection #skateboarding #design #fashion #axionfootwear #skatespecific #logodesign #footweardesign #streetskateboarding #streetcinema #citystars

July 17, LONDON - Fashion label #ThomBrowne and athletic wear giant #Adidas (ADSGn.DE) recommenced their legal war on Wednesday, with #London's High Court hearing the most recent round of a worldwide dispute centered on their rival striped #trademarks. #Adidas was sued in #London in 2021 by #ThomBrowne, a #New York designer who frequently uses a four-bar stripe pattern, to remove various #trademarks that featured #Adidas' well-known three-stripe design. #ThomBrowne contends #Adidas is essentially attempting to create a monopoly on the use of stripes on clothing, having abandoned a three-bar design in 2007 in response to #Adidas' complaints. Adidas, on the other hand, is countersuing Thom Browne, alleging that it is abusing Adidas' good name and brand image by selling leisure and sportswear with four stripes, in violation of its #trademarks. Additionally, Thom Browne is suing Adidas separately under different trademarks in the Netherlands and at the #European Union Intellectual Property Office. Thom Browne's #attorney, Philip Roberts, said that Adidas had exploited certain trademarks as "Trojan horses" to stop other companies from using stripes on their products, while the company's creator watched on in court. "The breadth of #Adidas' asserted monopoly threatens the basic freedom of fashion designers to design clothing in the manner they wish," Roberts further stated in court filings. Charlotte May, an attorney for #Adidas, however, stated in court documents that Thom Browne's 2020 sportswear line debut was a turning moment that "strikes at the heart of the #Adidas business". As evidence that "Thom Browne intend to continue their encroachment into sportswear and sports marketing," she cited a partnership with Spanish soccer team Barcelona and an #NBA player named #LionelMessi's time at the team. #ThomBrowne #Adidas #London #LionelMessi #attorney #trademarks

Introducing the Adidas x Hot Wheels Superstar Concept Collection – a red-hot blend of high-speed aesthetics and street-style swagger! Brace yourself for a turbo-charged style infusion as the high octane, rubber burning universe of Hot Wheels combines with the iconic Adidas Superstars. In this electrifying collaboration, the iconic adidas Superstar silhouette has been redesigned with the raw energy of Mattel, Inc. Hot Wheels. 🚘 Imagine the thrill of the racetrack on your feet - flaming reds, bold and striking blues and flashes of yellow and orange echo the iconic Hotwheels branding, while tyre-tread soles and oh-so-many flames complete the look. Every stride, every leap, every step will echo the rush of an adrenaline filled Hot Wheels race! Ramping up the adrenaline, this concept collaboration takes a bold leap by including both Adidas branded scale replicas and full size muscle cars into the mix. With the Adidas x Hot Wheels Superstar Collection, the fast lane never looked so stylish. This is not just a fashion statement, it's a testament to speed, power, and the thrill of the race. "Impossible is Nothing" meets "Live Life in the Fast Lane." Get ready to feel the rush like never before! #Adidas #HotWheels #BrandCollaboration #brand #collaboration #creative #concept

This is really intriguing. I've posted before that I think Reebok has a lot of upside; they are an authentic brand with a variety of coveted products that transcend generations. Shaq and AI's appointments open up some real possibility here. But success will take focus. Here are some of my thoughts on what they'll need to do: - Start with the consumer (always!) - Define their vault footwear icons and fiercely protect them - Chart a multi-year path for new performance product - Invest in innovation, both technical and sportstyle - Discipline, discipline, discipline: avoid overallocation and overdistribution - Segment and differentiate the marketplace - Cultivate relevant partnerships There will be pressure to act quickly but a slow, considered path is not a bad thing if it creates steady, sustainable growth. Unrequited demand can fuel a healthy marketplace for years! Best of luck to the Diesel and the Answer in writing the next chapter at Reebok Basketball. https://lnkd.in/gAzWgkHv

'📣 On Running appoints Zendaya 🌟 as brand partner in multiyear deal. As legacy rivals like Nike face fresh pressures, On is looking to shore up its sport and fashion credibility with help from a major star 🚀👟 #OnRunning #Zendaya #SportsFashion #BrandPartnership' by Retail Dive about On

The next chapter in our adidas Terrex journey Iris

Best Practice Story Active Summer Challenge 2024 For the Active Summer Challenge 2024, we have teamed up with Martini Sportswear to better inspire our participants. 🎉 Some Key Facts: Participants: 2.332 Overall recorded tracks: 19.001 Overall recorded kilometers: 200.033 km Effect: + 57% participants (vs. 2023) + 59% recorded tracks (vs. 2023) + 58% recorded kilometers (vs. 2023) This partnership is engaging our members and is clearly showing the strength by joining forces of two brands. Our common goal: >1.000.000 kilometers by the end of the challenge You are interested in such a partnership with Outdooractive? Just PM me! https://lnkd.in/dub-z2dx #cooperation #achievement #outdoor #brands #platform #challenges #marketing #outdooractive

More branding, more relevance, more quality, more traffic, more interactions... what else?! 😉 Good Job Guys! 💪🏼 #b2b #business #marketing #campaign #challenge #outdooractive #branding #traffic

Did You Know This About Adidas? . . We all recognize those iconic three stripes that instantly identify Adidas products. But did you know that these stripes hold a deeper meaning? They symbolize more than just style and sportswear. The variation of the logo that resembles mountains is a testament to the brand's philosophy of conquering challenges, just as one would ascend a mountain. Each product, is a journey to overcome obstacles and reach new heights. It's a visual reminder that success is the result of pushing ourselves beyond our limits! Not only do they signify the company's commitment to diversity and variety, reflecting the wide range of products they offer, but also stand for the three corners of the world where Adidas has made its mark: North America, Europe, and Asia🌍. This truly illustrates the global reach and impact of the brand's products and values. Did you know this before? #logo #adidas #design #designfact