Mozilla’s Post

Creatives Garage asked 100+ creatives about AI. Here's what they found: 🎯 Creatives are adopting AI but say it’s not a “silver bullet” 😬 Job displacement, intellectual property, and cultural concerns are the top major AI threats for creatives ⚖ Creatives want robust policies and regulatory interventions to ensure AI is developed ethically and fairly The research is part of Mozilla’s Africa Mradi research series on the impact of AI on communities in Eastern and Southern Africa, examining AI's impact on various intersections of social justice.

🤖🚫 While everybody is talking about AI, more and more advertisers are banning it from creative agencies, adding clauses to contracts, or asking for proof of the reality of productions. “We see a form of schizophrenia from some of our clients. On the one hand, they ask us to be at the forefront of innovation and creativity, in touch with these new creative technologies, and on the other hand they impose contractual amendments to ensure that we do not use AI in projects”, said Vincent Reynaud-Lacroze, general director of We Are Social. 💬 Different reasons can explain why advertisers are so reluctant and so formal in their refusal. “First of all, AI esthetic is still very special, and we quickly identify when AI is behind the creation”, said the general director of We Are Social. “It is especially true on social networks where people are looking for authenticity, and where the simple and DIY aspect works very well.” The other reason is of a legal nature : the subject of copyright in the data used to train generative AI systems has not been resolved yet. Advertisers fear serious legal backlash in the future.

Top line: in the short to medium term AI will complement rather than replace traditional news operations. And generative AI remains sub-par for producing stories that require nuanced reporting. i.e. no real surprises. But still worth reading.

As the industry grapples with how to incorporate emerging AI tools, a Slator survey shows that most think watermarking AI content is a positive step. Read more: https://bit.ly/3t4ymJW #AI #ArtificialIntelligence #LanguageIndustry #xl8

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Generative AI has the potential to revolutionise the media industry, but what impact might it have on jobs within the sector?   Oliver Lock spoke with the Financial Times about the opportunities and challenges posed by the exponential increase in AI generated content.   #GenerativeAI #MediaTech

💥 'Whilst we've had AI explosions and 'winters' before, this time is different' - Michelle Sally comments in the Financial Times   AI is shaking up many industries across the world. Michelle Sally, digital economy specialist and partner in our tech, IP and data team, gives her view on how AI could impact the media industry, helping outlets stand out in the fast-paced outlet.   Read more in the FT: https://lnkd.in/gEkcZESd #AI

AI is accelerating. Fast. 25 global organizations have come together to urge those working with AI to adhere to key principles emphasizing intellectual property, ethics, transparency, and responsible innovation. This article sheds light on the initiative, underscoring the importance of responsible AI in shaping our future. It's great to see the collaboration between these global organizations and let's hope these principles can strike the right balance as AI continues to transform industries such as journalism and media. #responsibleAI #AI #intellectualproperty #innovation #media

Disinformation experts are worried that generative AI and LLMs will make it harder and harder to tell fact from fiction. Differentiating between AI-generated and human-created content is paramount, but it’s also very challenging. Several top US companies have committed to creating ways to identify AI-generated audio or visual content, in coordination with the White House. One key method is watermarking: a marker, visible only to machines, is placed in the content to help pinpoint generated material. In this article, Tim Bernard highlights that the efficacy watermarking depends on the type of media. Audio, video, text, and images each need different techniques, and watermarking doesn't work equally well for all. It can often be bypassed, and it is especially hard to watermark short texts effectively. On the long run watermarking will raise big questions about how open large tech service providers will be about how they use watermarking, and how we can check the information shared. #AI #DigitalTrust #Watermarking #DigitalSafety #TrustandSafety The link to the article : https://lnkd.in/epTSQFYi

While Europe's AI Act introduces regulations for companies developing generative AI models, it doesn't prohibit generative AI altogether, instead targeting high-risk applications. Notably, the act addresses consumer worries by mandating the labeling of AI-generated content and promoting trust, transparency, and responsible AI usage. Experts predict that while the AI Act won't stifle excitement for generative AI in advertising, it emphasizes the need for bias management and ethical AI practices. https://lnkd.in/ekaPsYVm