Monique Benoit’s Post

Skin care businesses in B.C! A few points to consider.

What Retail Brands Can Learn from Beyoncé

Brands, selecting the ideal retailer is akin to navigating a relationship. First, you consider who wants you. Obvious, but it must be said. Next, seek who is the best fit for you. Consider these questions: ⏺ Is my consumer shopping at this retailer? ⏺ Does this retailer champion emerging brands? What proof do I have for this? ⏺ Is this retailer known in the category I play in? ⏺ Does my product’s price point align with theirs? ⏺ What opportunities might the retailer provide me as a newly launched brand? ⏺ How can I collaborate effectively to benefit both my brand and the retailer? Which of these questions is most important to you? Let’s discuss in the comments👇🏾. #RetailerPartnerships #BrandStrategy #EmergingBrands #RetailerSelection #BeautyBrands

Current state of direct-to-consumer (#DTC) brands, focusing on three notable examples: Allbirds , Warby Parker , and Dollar Shave Club . Challenges faced by these companies, such as Allbirds' declining sales and Warby Parker's stock value dip despite revenue growth. The piece emphasizes the need for DTC brands to adapt and balance strategies, discussing how some brands, like Nike and Levi Strauss & Co. ’s, incorporate DTC into their overall retail strategies. Experts predict challenges for DTC brands due to increasing competition, emphasizing the importance of identifying target audiences and offering unique products for long-term #sustainability. Notably, comments from industry professionals provide additional insights, discussing the profitability of DTC models, the necessity of stores for success, and the importance of brands adapting to challenges and setting realistic expectations. Overall, the article provides a comprehensive overview of the challenges and dynamics in the evolving landscape of DTC retail. #Retail #Strategy #Brand #Marketing #corporatestrategy #leadership #retailers #retailstrategy #ecommerce #cmoinsights #ceomindset

Noticed all those new products at Starbucks targeting young girls? That’s Intentional product planning. Check out how Brand Strategy Shifts impact Sales and prepare for future Business Growth. #SOARin2024 #brand #brandstrategy #branding #starbucks #marketing #businessgrowth #business #stanleycup #color #foresight #planning #businessplan #success #successxowner #successstrategies

What gives a brand the "it" factor and can it be analyzed? brainstormed? strategized? Here's what the experts say #retail #coolfactor #retailing #retailbusiness #retailstrategy #genz #genalpha #zalpha #youngconsumer Crocs Claire's Sprinklr National Retail Federation#crocs #claires #brandrelevance #brandawareness #customerexperience #immersiveexperience #brandengagement #socialmedia

The global shift towards value-based consumerism presents both challenges and opportunities for the consumer packaged goods (CPG) sector. With a significant portion of consumers now prioritizing savings and showing a willingness to trade down, brands must rethink their strategies to meet changing needs. Innovating product lines, optimizing pricing strategies, and enhancing value proposition are crucial steps towards staying competitive in today's market. Another strategy we're seeing success with is collaborations between seemingly unrelated brands. For example, we've seen crossovers between Ben & Jerry's and Nike, The North Face and Gucci, and Target and Lilly Pulitzer. These unexpected collaborations and open innovation not only produce new products—often in limited quantities to drive up demand—but also introduce brands to new consumer segments, expanding reach and revenue. #consumergoods #consumertrends #valuebrands

Are we evolving or de-evolving? What happens if we turn off the chaos and noise of Social Media, and re-explore the power of family, friends, community and commmerce by re-connecting with each other well beyond posting pictures or videos, likes, followers and comments? What if we exchange “👍” for hugs and handshakes, and choose to huddle up with friends at a pub or park over gaining 100 more followers? Instead of dropping wisdom bombs or posting how people can be as successful as you are, think of the value and power of human connectedness beyond Socia Media. … know that b o n d e r is a new home for us to come together and experience the power of - people in proximity. Below is an article on bonder and the CTO of Louis Vuitton’s bold “connection” strategy that will improve both Social and Retail experiences.

The retail industry is undergoing a profound transformation, with brands splitting into two very distinct camps: those that dominate our minds as the default choice, and those that deeply resonate with our emotions. It's evident that to thrive in this competitive landscape, brands must be firmly in one of these camps. I would be bold enough to say that if you aren't... your time is limited. "Cognitive Defaults" are the apex predators of retail, JB HIFI, IKEA, Rebel Sport to name a few who effortlessly occupy consumers' thoughts when they think of specific products or services. Achieving this status demands relentless brand building, unwavering consistency, and unparalleled customer trust. It's a real accomplishment to be in this camp. On the other hand, "emotional defaults" captivate consumers' hearts and minds, forging powerful connections that transcend mere transactions. These brands champion culture, expertise, entertainment or through design. Brands must first understand their camp and the emotional category, then commit and invest to create a clear positioning strategy. This is how you take on the "Cognitive Defaults" without taking them on. I'll be delving into this further at Retail Fest next month, outlining the four categories to help brands define their unique identity and execute impactful strategies. Want to get a better understanding of where you are? Click here https://lnkd.in/gh9v3GsE answer the questions and get your personalised report. Feel free to reach out if I can help you further. #retail #consumerbehaviour #consumerexperience #brandexperience #fashion #TopRetailExperts 

an interesting point of view on the role of physical retail for a DTC born brand. 3 takeaways: 1. use brands partnerships to make retail stores more experiential, how does the product fit into the holistic customer need ( they partnered with a massage boot company!) 2. using the retail store for customization/personalizaiton 3. a a brand focus on a market and allow yourself to experiment on where the right locations are within that market. 10-15 stores lets you build, test and learn on a regional merch strategy. am definitely going to try for a massage! https://lnkd.in/eaHDciH2