MŌDUM’s Post

Louis Vuitton made traveling easier. In 1837 the young Louis Vuitton embarked on a journey to Paris, where he apprenticed as a luggage/trunk maker at just 16 years old. Vuitton realized a common problem with the typical rounded-top trunks: they couldn’t be stacked efficiently on each other and hence, took a lot of space when transporting. (Think of typical treasure trunks) He came up with the idea to create flat-topped trunks. These innovative designs, made from wooden frame and water-resistant canvas, not only allowed for easy stacking, but also protected belongings from rain. The canvas also featured the brand's iconic LV monogram pattern. In 1854, Louis Vuitton introduced his flat trunks to the world, mostly capturing the attention of elite travelers: During these times travel became more popular among the upper classes and there was a growing demand for high-quality luggage to protect expensive belongings. In other words, Vuitton’s trunks were very appealing to the elite travelers, it became an instant success. Louis Vuitton opened his first shop in Paris shortly after. He soon counted French aristocrats, wealthy Europeans and celebrities among his clientele. After the foundation was laid, the brand has developed in different industries such as fashion, perfumes, wine, jewelry or watches… But everything started with travel trunks. Learning: Sometimes we look at brands or people and want to do everything they do, but we forget, most of them started with just one simple idea. #marketing #branding #brands Louis Vuitton

The December Effect Embracing December Elegance: Examining the Trends in Luxury Shopping 🌟 🛍️ Season of Splendour: December brings with it an increased sense of festivity and extravagance, encouraging luxury shoppers to look for unique encounters and eye-catching items. 🌲 Festive Fashion Finesse: High-end labels such as Chanel and Dior take advantage of the festive mood to present exclusive lines and sumptuous creations that perfectly encapsulate the spirit of the occasion. 🎁 Grandeur Gifts: Choosing extravagant presents from renowned labels like Gucci and Louis Vuitton elevates luxury buying above personal indulgence and makes the act of giving a truly special occasion. 🔝 Tech meets Elegance: Tech luxury products, such as Apple's high-end offerings, are seeing a boom as consumers look for the ideal balance of refinement and use in gifts. 🌐 Global Influences: The allure of luxury is universal, drawing in purchasers from around the world to prestigious labels like Hermes and Rolex in order to appreciate their classic craftsmanship and status. 🌈 Exclusiveness in Experience: High-end companies such as Rolls-Royce and Four Seasons use December to provide customised experiences, highlighting the idea that genuine luxury goes beyond merchandise to carefully chosen moments. 👑 Although luxury is timeless, it really comes into its own in December. Please share in the comments your favourite Christmas tradition or indulgence from a luxury brand! 🎄✨ #FestiveElegance #LuxuryDecember #luxurylifestyle

Luxury is not merely about superficial elements like pretty fonts and high prices. It's a mindset—a commitment to exceptional quality, impeccable service, and an unparalleled brand experience. When you define your brand as luxury, you elevate your mindset and position yourself to stand out in the market. Let's talk about it 👇 Louis Vuitton, renowned for its signature monogrammed luggage and iconic brown packaging, demonstrates how a consistent and visually compelling brand presentation can elevate the perception of luxury. The Ritz-Carlton is renowned for its unparalleled service and ability to anticipate and exceed the expectations of its guests. Hermès, with its iconic Birkin and Kelly bags, exemplifies timeless elegance through its meticulously crafted designs that have stood the test of time. Ferrari, known for their high-performance sports cars, creates exclusivity by limiting production and offering customizations tailored to individual preferences. Chanel, with its iconic founder Coco Chanel and the enduring legacy of elegance and sophistication, exemplifies the power of brand storytelling. You can look to these brands for guidance in the luxury market. By incorporating these principles into your own endeavors, you can create memorable experiences, establish a sense of luxury, and set yourself apart in the marketplace ✨ #herbusiness #entrepreneurlife #CEOmindset #businessmind #femaleceo #girlboss #growthmindset #CEOlife #womanownedbusiness #chanel #louisvuitton #ferrari #birkin #cocochanel #luxurybrand #ritzcarlton

As stated in a recent article from Luxury Society, brands either luxury one or not are dealing with a significant evolution in how to answer to their customer base needs. Keywords like 1️⃣ quality, 2️⃣ craftsmanship, 3️⃣ longevity and 4️⃣ provenance are becoming the leading one when it comes choosing a brand (new or well-known). This behaviour impacts not only brand-new products but also the heirlooms that it's possible to find in every family's closet. They are no more seen as something to keep under glass, but something to live and experience in everyday life, this also explains the recent explosion of Second-Hand sales. Here below some relevant quotes from the article of Fiona Harkin: ➡️ "Watchful young audiences are obsessed with heritage and savoir-faire, shifting the codes of luxury and choosing subtle status signifiers over more obvious, overt displays of wealth. This evolution of uneasy affluence is pushing the sector towards a deeper focus on the true value of luxury: quality, craftsmanship, longevity and provenance." ➡️ "This greater appreciation of the time and the story behind every piece is also changing the identity of luxury consumers, who are rebranded as collectors who care about more than owning a timepiece – it’s about owning a collectable piece of history." ➡️ "One distinction between new heirloom collectors and older generations is that putting on a big spread is not saved for special occasions anymore, but as a means to elevate and romanticise everyday life." #Strategy #Celeste #LuxurySociety Ph. Ferragamo's autumn/winter 2023 campaign

The strategic use of colour in luxury branding is a nuanced art, deeply rooted in cultural associations and brand identity. Luxury brands often choose colour palettes that resonate with their target audience's cultural context and perceptions. For instance, while white is often associated with purity and weddings in European cultures, it represents mourning in India. Similarly, red, which is seen as a colour of passion and energy in many Western cultures, is traditionally a colour of prosperity and joy in many Asian contexts. Iconic luxury brands like Chanel, Dior, and Prada often employ monochrome palettes, predominantly using blacks, whites, and golds. These colour choices are less about universal psychological responses and more about cultural associations of sophistication, elegance, and timelessness. The minimal use of color in many luxury brands is a testament to the power of simplicity and the cultural weight that these colours carry in their specific context. Understanding these cultural nuances is crucial. It's about creating an identity that transcends language and borders while remaining deeply rooted in cultural symbolism. This approach allows you to craft a global appeal while maintaining an aura of exclusivity and prestige that resonates with your audience's cultural background and expectations. To learn more about Luxury Academy visit https://lnkd.in/gT5V36qR. Relevant Hashtags: #LuxuryBranding #ColourAssociations #CulturalMarketing #GlobalBrands #LuxuryAcademy

The strategic use of colour in luxury branding is a nuanced art, deeply rooted in cultural associations and brand identity. Luxury brands often choose colour palettes that resonate with their target audience's cultural context and perceptions. For instance, while white is often associated with purity and weddings in European cultures, it represents mourning in India. Similarly, red, which is seen as a colour of passion and energy in many Western cultures, is traditionally a colour of prosperity and joy in many Asian contexts. Iconic luxury brands like Chanel, Dior, and Prada often employ monochrome palettes, predominantly using blacks, whites, and golds. These colour choices are less about universal psychological responses and more about cultural associations of sophistication, elegance, and timelessness. The minimal use of color in many luxury brands is a testament to the power of simplicity and the cultural weight that these colours carry in their specific context. Understanding these cultural nuances is crucial. It's about creating an identity that transcends language and borders while remaining deeply rooted in cultural symbolism. This approach allows you to craft a global appeal while maintaining an aura of exclusivity and prestige that resonates with your audience's cultural background and expectations. To learn more about Luxury Academy visit https://lnkd.in/gVnzg6pU. Relevant Hashtags: #LuxuryBranding #ColourAssociations #CulturalMarketing #GlobalBrands #LuxuryAcademy

In response to yesterday's post (link in comments), Debs Lewis raised a question about exclusivity. This is a trendy word often used by luxury companies in their communications. It justifies high prices and creates the illusion that you own something special. For example, Louis Vuitton continuously showcases their old trunks in exhibitions across various cities, allowing free visits to remind us how mass-produced canvas tote bags became "luxury" items now priced (almost) at $2,000. I'd like to share my opinion on what true luxury is. This example illustrates the fundamentals: expensive and rare materials, incredible workmanship, limited quantities, and long production times. Please see the picture below: The object (vase): "A spray of forget-me-nots in gold, with flowers in turquoise and diamonds, leaves in nephrite, and a vase in rock crystal. "Made as one piece. There is no water in the vase :)) Faberge workshop, 1912. We can easily find more contemporary examples, but I particularly like the flowers:) This is an exclusive luxury. In contrast, LV bags, products of expensive marketing, and VOGUE events with an "exclusive" guest list represent a power play by Anna Wintour and well-spent corporate money (horses at Place Vendome, models, dinner at the Ritz...). #wwd #bof #luxury #fashion

Did you know that Guccio Gucci was employed at The Savoy as a luggage porter, which inspired his own leather goods company when he returned to Italy? This forms the reason why The Savoy created the phenomenal Royal Suite by Gucci. More on this fab partnership on Forbes.com - article below. Fairmont Hotels & Resorts #travelpr #fashionpr #publicrelations #partnerships #luxurypartnership #hospitality #luxuryhotels

How do heritage brands continue to stay relevant?   They boldly reframe their legacies through ever-evolving lenses. Take Cartier who recently tapped Rihanna’s Superbowl stage designer to create a dream-like time capsule experience. Or Tiffanys Landmark store in Manhattan, that stands at the apex of luxury retail; housing 40 never-before-seen, mixed-media artworks by contemporary designers – all in the brand’s iconic Blue. Each floor of their ten-storey Flagship is a treasure trove of brand discoveries and acts as a branded art destination.   In a world where #authenticity can feel illusive - luxury brands are re-appraising their most powerful creative asset: their heritage. This is what modern consumers are buying into, now more than ever, and the next-generation want to discover it for themselves, first-hand.   Don’t change your story, continually re-imagine how you tell it. Let’s Talk. https://lnkd.in/emgWCDiy #heritagebrands #luxury #jewellery #strategicdesign #brandexperience

Diving into Hermès' latest runway backdrop, we're seeing a genius blend of nature and luxury.🌟 Cheers to their timeless appeal, the setting evokes tranquility amidst the urban chaos. It's a refreshing departure from their traditionally urban-centric themes.🥂 Hats off to Hermès for showing adaptability without compromising heritage. Catering to the eco-conscious while holding onto tradition-loving loyalists, they prove that true luxury is timeless and fits everywhere. Here to see the Hermès journey from city streets to tranquil meadows.🌾 →Ready for Transformational Growth like Hermès? Let's Strategize‼️🎯 #brandstrategy #marketingstrategy #brandpositioning #parisfashionweek