Dorothy Crenshaw, our Chief Public Relations Officer, offers some highlights from the 2024 Cannes Lions International Festival of Creativity. Including her thoughts on AI, sustainability, sports and retail media networks. Along with a bit of wisdom from some of tech and advertising's biggest players: https://bit.ly/3zvk73G.
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🎨 Whether you're planning to visit the Cannes Lions Festival of Creativity next year or just curious about the buzz it's creating in the media, we've got you covered with the essential information you need. Here, we delve into the basics of Cannes and spotlight some of this year's award winners. 👉 P.S. Don't forget to check their official website for detailed information about the festival itself, registration for next year, and a comprehensive list of those shortlisted and the winners from this year. #CannesLions2024 #AdvertisingAwards #FestivalOfCreativity #MarketingNews #MarketingTrends
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What's a wild Friday night in your house? For us it was watching WESTAF's pre-recorded discussion on new models for investing in the arts. I am not lying when I say there was actual clapping at the TV and overly emotive texting to friends and colleagues. Turns out we are charting a new path here with Co-Stellar and I'm excited to partner with organizations and friends who have made progress in this direction already. ✨ #togetherbetter #emergentstrategy #whynot?! #creativeeconomy #CDFIs #OpportunityFinance
We're honored to have been mentioned by Randy Engstrom, principal and co-founder of Third Way Creative at the 2024 Creative Vitality Summit during the panel Transforming Investments in Artists, Creative Workers, and Communities featuring some brilliant minds including: Judilee Reed - United States Artists President and CEO Gary Steuer - Bonfils-Stanton Foundation President and CEO Patton Hindle - Artadia Executive Director The whole 75 min conversation is absolutely worth a watch 👏
2024 Creative Vitality Summit: Session 5
https://www.youtube.com/
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Award-winning B2B marketing consultant bringing clarity, growth and efficiencies | Business mentor | Fractional CMO
Last week at Cannes Lions, Mark Ritson reminded us that creativity, while important, isn't the be-all and end-all in marketing. According to Ritson, the 4Ps (Product, Price, Place, Promotion) are tactical levers that should be employed only after you've nailed down your STRATEGY and DIAGNOSIS. One critical piece of advice he shared was the need to focus on targeting. In my experience this is the most complex and overlooked aspect when businesses approach me. Companies frequently ask how they can improve specific areas like their social media. But the problem always certainly lies deeper. It starts with a comprehensive review of the business—a diagnosis to identify what's working and what isn’t. Only after this can we look at targeting and positioning before moving on to tactics and channels, which are what people typically associate with marketing. Without this foundational work, your efforts are like putting plasters on a wound—patching things up without addressing the root cause. If there's one takeaway from Ritson's speech, it's to invest in strategy. This means truly understanding your target audience through research and segmenting the market to find where the most potential lies. And it's not as simple as just creating a 'persona'; it's about profiling your customers to understand their purchase journeys and behavioural traits amongst other things. By focusing on these fundamentals, you'll ensure your marketing efforts aren't just tactical but strategically sound. This way, you’re not working blind, but with a clear, effective plan in place. Feeling inspired? Let's talk about how we can significantly transform your marketing by going back to the basics. Email natsharp@sharpthinkingmarekting.co.uk #MarketingStrategy #Targeting #BusinessGrowth #CannesLions
Is an obsession with creativity distracting marketers from what matters, namely product and price in the 4Ps? That was the argument made by Mark Ritson at his session at Cannes Lions International Festival of Creativity https://ow.ly/qVoQ50Sn8w7
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While everyone (looking at you Michael Thill) is off enjoying the sun and creativity at Cannes Lions, here I am, not jealous at all. Seriously, not one bit jealous. Not even a little. For those unfamiliar, the Cannes Lions International Festival of Creativity is a premier event in the advertising and communications industry. It runs from June 17-21 this year and features over 150 hours of content with around 500 speakers from across the globe. Icons like Deepak Chopra, Jay Shetty, and representatives from top companies like Google and P&G are sharing insights and innovations that are shaping the industry. https://lnkd.in/gv7s3rQH Why do we flock to events like this? The draw is in both the recognition and the opportunity for professional growth. From a behavioral science perspective, humans have a deep-seated desire for validation and acknowledgment. Awards like the Cannes Lions provide a platform to be judged and, hopefully, celebrated for our creativity and hard work. But why do we want to be judged? The answer lies in the psychological satisfaction of recognition, which can enhance self-esteem and motivate continued excellence. Beyond personal satisfaction, there are significant business reasons for pursuing these accolades. Winning at Cannes can enhance a company’s reputation, attract new clients, and justify higher fees for services. In essence, these awards are a tangible marker of success and a powerful marketing tool. However, at Havas Edge we believe that the best award is the trust and loyalty of our clients. While it's great to be recognized on such a prestigious stage, our ultimate goal is to consistently deliver value and results for our clients, day in and day out. That, to us, is the most meaningful accolade of all. Still, would be nice to be there.
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The Cannes Lions International Festival of Creativity countdown is ON, and I am so excited to attend for the first time! I am attending: ✔ Self-funded (no sponsors or cohorts) ✔ I-N-D-E-P-E-N-D-E-N-T (no company or agency affiliations) in my Webby voice. (IYKYK) This industry experience started with a split decision and a lot of planning! Last year while sitting in on a virtual "Cannes Recap" at my former agency, I was desperately uninspired by the report back. Last year there was so much culture to be experienced and shared back to aspiring advertising talent young and old (which would have proven inspirational and educational for the entire agency), including the induction of Spike Lee as the first ever Creator Maker of the Year. Yet, not a sentence about culture, DEI, or diverse initiatives. As the national #ERG lead for Onyx, I was embarrassed and as a Black employee, I was disappointed. Fueled by my desire to know more and experience Cannes for myself, and with the help of some close colleagues hyping me up in the Teams chat, I decided before the 60-minute event concluded that I would get to Cannes in 2024 to curate the experience I desired....and I am 2 days out! For those not going and feeling FOMO, I will be sharing my hot takes from culture-shifters in the industry but use this post as motivation and as a CTA to start planning your Cannes 2025 RIGHT NOW! Support is always great so be ready to apply for initiatives like The Black Network and Cannes Can: Diversity Collective next year. However, my PSA for life (career opps included): don't wait for anyone to pick you, send you, or get you where you need and deserve to go! Who else is going? Let's meet IRL. (The first timers What's App is LIT!) #diversityinadvertising #powermoves #inclusiveadvertising #DEIisNotDead #BlackCreatives #representationmatters #seeitbelieveit #timingandpositioning
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Seventh edition of Ad Black Sea - International Festival of Creativity is over. As always, it turned into a total inspiration and unlimited insight. But beneath the coolest speakers, super vibe and epic parties, there is something much grater. For me that's almost Values. Trendsetting. Industry development forecast. And generally, transillumination of the discourse we confront in creative industries in Georgia. There's a shimmering ads & marketing indistry and an revolting soviet-tailored culture arrangement. There are thousands (and it’s truly promising) of open-minded and bright proficient creatives and, at the same time, a nighmare gaps in higher cultural education. There's a really clear 13-point CI classification and compelling policy document and, from the other hand, another thousands of culture professional who are lost between times, servility and fears. The list is long. To me Ad Black Sea - International Festival of Creativity could be a hopegiving issue - to all those Millenials & Gen Z & Alphas - to stay in Georgia, to attain more, to commit creativity boundless. One of my fav talks was by Marie Reig Florensa – “A Leader of the Heart. Are You One of Them?” This proves that creativity is profoundly associated with EQ and soft skills. And there are just two ways of beeing a leader. And a human as well. Fear or Love. Being scared or being encouraged. Being creative implies being brave! Today, Georgia needs changes. We, creatives, are people of changes! My fullest regard and gratitude to Tamar Tsintsadze and all the brilliant team! Folks, you tell and show us what we don’t know, and it makes the flows to move. So, as of now holding up for #adblacksea2024. And, God save Her Magesty Creativity!
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Cannes is neither perfect nor overblown. It’s up to you… if you want to consume all the creativity on display in the Palais. It’s up to you… if you want to sit through the plethora of GenAI conversations. It’s up to you…if you want to catch up with long lost colleagues along the Croisette. It’s up to you… if you want to party at Baoli or La Guerite It’s up to you…if you want to imagine & ideate the future of our industry in a pavement cafe. That’s the beauty of Cannes. What we choose to do; how we choose to do it; and who we choose to do it with. It’s entirely up to each of us. Cannes - like life - is up to each and every one of us. We get out what we put in. Choose your path Channel Factory Cannes Lions International Festival of Creativity
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Excited to get over to Manchester to see the best of the best at the Market Research Society (MRS) show tomorrow. It’s a really great line up. We didn’t need confirmation, but can’t wait to see Karen Schofield and Liga Magdalenoka-Keen in action. The VERY best of the best. Insight without impact is nothing. So story telling and theatre is something we all need to think about. Where’s the insight? ‘It’s behind you!’ #consumerresearch #marketresearch #mrx https://lnkd.in/ebds8Bty
MRS Best of Events and Awards, Manchester 2024 - 17 Jul 2024 | Events | Market Research Society
mrs.org.uk
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Time to start planning your Cannes Lions International Festival of Creativity schedule if you haven’t already. Make sure to give a quick listen to WARC ‘s Amy Rodgers top picks from the Creative Impact track so you can save the spots for the sessions in your calendars. Which ones are you most excited about? #MakeItWarc #CreativeImpact #CreativeImpact24 #BoldMindsBoldMoves
Top Session Picks for Creative Effectiveness Cannes Lions International Festival of Creativity with Amy Rodgers 😎 Fill up your Cannes-lion-dars 📅 More about WARC at the festival and these sessions here 👉 https://lnkd.in/eaaWrQwF #MakeItWarc #CreativeImpact #CreativeImpact24 #BoldMindsBoldMoves Mark Ritson Born Social Diageo
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ICYMI: Cannes may be over, but the Adland is still buzzing with insights and debriefs on the groundbreaking work showcased at the festival this year. Ben Essen has shared some thoughts on how creativity thrives on reimagining the past, featured in his piece for Campaign. He states, "...all the ground-breaking Grand Prix winners contain recognisable fragments of great ideas that have come before." He continues, "A [better] question for any creative review is: "We know this worked before, so how do we twist it for a new context?" This lets us leverage the proven effectiveness of past campaigns while infusing them with contemporary relevance." Read his analysis and explore the trends and winning work that filled the Croisette conversation: https://lnkd.in/ecYZXVfn #CannesLions #Creativity #Adland
Cannes Lions winners show that creativity starts with sampling the past
campaignlive.co.uk
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