Chief Technology Officer Tessa Burg lives for the “ah-ha moment” and “getting creative about capturing information” for an audience and users while respecting #privacy. Check out her commentary on the above and so much more in “Ad Targeting Through Large Language Models,” courtesy of MediaPost.
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Dotdash Meredith partners with OpenAI to improve ad targeting. #AI 🤝 Download 1 Million Logo Prompt Generator 🔜 https://wapia.in/1mlogo 🤝 Follow us on Whatsapp 🔜 https://wapia.in/wabeta _ ❇️ Summary: Dotdash Meredith partners with OpenAI to enhance ad-targeting capabilities and content on ChatGPT. The collaboration will upgrade D/Cipher with AI technology, allowing for more detailed ad targeting without cookies. Dotdash Meredith will license articles to ChatGPT and co-develop new AI features for personalized content experiences. Other publishers, like The Financial Times, are also leaning towards AI partnerships. However, some industry players have raised concerns about copyright infringement. The goal is to deliver targeted and engaging content while adapting to the shift away from cookie-based analytics. Hashtags: #chatGPT 1. #DotdashMeredith 2. #OpenAIAdTargeting
Dotdash Meredith partners with OpenAI to improve ad targeting. #AI
https://webappia.com
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Due to increasing privacy regulations, traditional user-tracking methods for targeted advertising have become less viable. In response, advertisers and brands are pivoting to alternative targeting strategies that honor user privacy while still delivering personalized and relevant advertisements. In a new blog post, Nejc Lepen, CTO at iPROM, focuses on three primary methods shaping today’s digital advertising landscape that don't require using third-party data. >> https://url.iprom.si/129 #targetingstrategy #targeting #targetingaudience #FirstPartyData #semantictargeting #contextualtargeting #firstpartydatatargeting #DMP #datamanagementsolutions
How does the removal of third-party cookies affect audience reach in the age of privacy? - iPROM
iprom.eu
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Influencer deepfakes: Is the future of content creators all AI?: Chinese influencers are using deepfakes, AI-generated fake videos, to extend their livestreaming time and generate more content. Creating a deepfake clone of oneself costs around $1,100. Advanced deepfakes can interact with live comments and answer questions. While AI streamers are becoming popular, there is resistance from audiences due to discomfort with humanlike digital avatars. Creators have mixed feelings about AI competition, with some seeing potential advantages but also recognizing the need for moderation. - Artificial Intelligence topics! #ai #artificialintelligence #intelligenzaartificiale
Creators are looking to make deepfakes of themselves to produce more content than ever. Is this the future of influencing?
intheknow.com
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AI influencers are quickly gaining taction. Meta is the first platform to react! Or is it? According to their latest press release, the social media giant will start auto-tagging AI generated content. Looking at photorealistic AI images from Midjourney v6.0 this begs the question: How is it even technically possible to auto-tag AI generated content? Meta‘s hope is that GenAI companies will adhere to watermarking industry standards. Here are my thoughts: While AI is a godsend for creators, consumers are still critical. But turns out, AI-generated content can be better than human-generated. In the end, it is in the social media companies interest to keep consumers staying on their platforms for longer periods of time. And AI can definitely achieve this. I don’t think Meta will necessarily punish AI creators. So, auto-tagging might just be a move to adhere to upcoming regulations. What do you think about AI-generated content?
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🔍 TikTok is now flagging AI-generated content. What does this mean for creators? TikTok has rolled out a new feature that allows creators to label content made with artificial intelligence. AI-generated content, such as fake Drake songs or fake clips of Taylor Swift giving pep talks, has been gaining traction on TikTok. Many of these videos have accumulated millions of views, becoming a regular sight on users' feeds. Despite TikTok's policy urging creators to disclose AI-assisted content, many have bypassed this rule. Now, with this update, videos and photos created using AI will have a clear label, located just below the username on videos. Failure to disclose could result in content removal. To further streamline the process, TikTok is testing an automatic AI content labeling system this week. As AI tools become more advanced, distinguishing genuine human creators from AI-generated influencers will be challenging. It raises a crucial question: At what point does AI shift from helping content creation to becoming the main content producer? How do you think AI's growing role will shape the future of content creation on platforms like TikTok? ==== 🔔 Click the notification bell on my profile and follow me to keep up with content creator news and insights. #Influencermarketing #Influencer #CreatorEconomy #ContentCreator #socialcommerce
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IZEA is at the forefront of leveraging AI to enable both clients and creators to generate higher quality and more impactful content. I'm super excited about the latest integration of Chat GPT-4 to FormAI within our dashboard. This enables strategic A/B testing of influencer content + messaging to increase cost efficiency and drive conversions. If you're curious about how you can leverage AI as a tool for your influencer marketing campaigns feel free to reach out. #influencermarketing #AI
IZEA Launches Free Access to OpenAI's GPT-4 in FormAI
https://izea.com
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🩸 VP of Marketing at San Diego Blood Bank 📈 Champion of Strategic Planning and Process Efficiency 👔 Servant Leadership Advocate
If you're on social media, there's a chance you saw this AI-generated ad. And while it definitely seemed a little off, it's a sign of what's to come 6-12 months down the road. For now at least, I'd definitely urge brands to use caution here. For many consumers, this reads as incredibly inauthentic...manipulative even. “I know it’s pretty bad but this video is AI generated, made it while playing around with some content for GetDirty. I won’t be using it because it looks a bit off but imagine where we can be in 6 months to a year.” What do you think of this? #GenAI #FutureOfMarketing #InfluencerMarketing
AI deepfake ads—what brands can learn from GetDirty’s influencer experiment
adage.com
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Broadsheet Communications Communication's client Cognitiv's CEO Jeremy Fain and CSO Aaron Andalman are featured in AdExchanger's story on ad tech players using Generative AI in their media buys. In the piece, Jeremy and Aaron dive into contextual targeting, describing how Cognitiv's technology uses generative AI to help brands reach new audiences in a privacy-first world. #generativeAI #adtech #deeplearning
Meet The Ad Tech Players Using Generative AI For Their Media Buys | AdExchanger
adexchanger.com
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Couldn’t agree more with this MediaPost article. As industry leaders increasingly acknowledge the efficacy of AI in audience targeting, there’s a notable shift away from reliance on cookies and PII, benefiting both businesses and consumers alike. At inPowered AI, we’ve been harnessing the power of machine learning for nearly a decade to drive engagement through AI targeting. Our recent expansion into programmatic further enhances our AI capabilities, ensuring more precise and ethical audience engagement strategies #Advertising #programmatic #AI #AIforyourDSP inPowered AI
Ad Targeting Through Large Language Models
mediapost.com
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Product/Project/Program Manager and Public Speaker in Media and Technology. Trust & Safety. Policy Communications. Advertising Operations. Responsible Artificial Intelligence. Sweet Record Collection.
As some social platforms continue to ignore intellectual property issues in favor of growth, users now have new tools that enable them to generate monetizable content at scale. The newest $$ tech stack = TikTok, ChatGPT, YouTube, CapCut, and ElevenLabs. "This strategy, the influencers say, allows them to passively make $10,000 a month by flooding social media platforms with stolen and low-effort clips.." #generativeai #ai #artificialintelligence #socialmedia #contentcreation #creatoreconomy #technology
Inside the World of TikTok Spammers and the AI Tools That Enable Them
404media.co
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EVP Client Success at Mod Op
1moHi Tess - terrific insights and thank you for sharing!