MITRE’s Post

TTTech Auto, with a solid reputation in #ADAS and #AD market, is pivoting the company's #business and #technology focus from #autonomousdriving to #SDV. You might dismiss it as a marketing/branding ploy. I beg to differ. First, the move reflects the current thinking among European #automakers. Second, it recognizes technology suppliers can’t make money on the moribund dream of #selfdrivingcars. Then, we must ask: By redesigning an E/E vehicle architecture for #SDVs, can #OEMs speed up #automotive #innovation?

Thoughtful take on Software Defined Vehicles from Junko Yoshida. I appreciate the intellectual honesty of Stefan Poledna / TTTech: “The adoption of Level 4 technology has been taking more time than originally anticipated.” as well as his other remarks in the article. Spot on. As discussed in the article, there is a bigger picture at work here. OEMs have the opportunity (some would say necessity) to make a generational change to their electronics and computer architecture. This is driven by a confluence of electric/hybrid vehicles and driving automation features both demanding more sophisticated computing capabilities. But there is also a business desire to recapture value add that has been slowly ceded to the supply chain over the years. However, to succeed, OEMs will need to dramatically up their software game, which is not a simple thing to pull off.

📣 Foresight Announces Follow-Up Software POC with Leading Japanese Vehicle Manufacturer🇯🇵 We're excited to announce a follow-up software proof-of-concept (POC) agreement with a leading Japanese vehicle manufacturer. This follows the successful completion of two prior POC projects. Foresight's ScaleCam™, a 3D perception solution, will be evaluated for integration into the manufacturer's existing Level 2 and Level 3 ADAS systems. The project aims to enhance existing safety features and assess the feasibility of rapid software integration. A successful POC could lead to deeper collaboration, potentially resulting in the integration of Foresight's technology into the manufacturer's mass-produced vehicles. Link in comments $FRSX #ForesightAutomotive #ADAS #stereovision#3Dperception #autonomousdriving #autonomousvehicles #innovation #ScaleCam

The automotive industry is evolving fast with the rise of the so-called ACES trends: autonomous, connected, electric, and shared vehicles! To keep up, automotive suppliers and manufacturers need to update their engineering strategies. 💡 By leveraging digital design and simulation, teams can seamlessly collaborate, reduce design cycles, and boost confidence in their end products. ✔️ Learn how: https://hubs.la/Q02sxLjC0 #automotive #innovation #simulation

The automotive industry is experiencing disruptive innovations that follow the S-curve lifecycle, with over 300 innovation areas shaping its future, ranging from emerging to accelerating and maturing. Camera orientation estimation is a key innovation area that involves detecting a road surface region using temporally sequenced images and calculating the position and speed of a target object based on parallax/transition information. #automotiveindustry #cars  

Join us at this thought-leading Automotive Masterminds - The new Automotive Conference event alongside many outstanding leaders in the #automotive and #mobility industry. Don't miss out on discounted tickets available through our event page, linked below. Our team is excited to connect with you 1:1 after Arno Zinke´s keynote, where we'll discuss how we at A2MAC1 - Decode the future empower our #customers and the entire #ecosystem to engineer better, more affordable, and greener vehicles faster and more effectively. #AutomotiveIndustry #Mobility #Engineering #Sustainability

I am looking forward to learn about the latest in L3.

Exciting changes are happening in the automotive world – self-driving tech, safer roads, and new services like sensor fixing. In this landscape, the IAM channel has a chance to help, but it's not easy to get the right information from car makers. Join us tonight at 10 PM SGT as we bring you through this exciting transformational journey. Click here now: https://hubs.la/Q01_hhff0 Our Think Tank will investigate these changes and see how they affect the market. We'll look at how everyone involved can benefit. With cars getting smarter, the people who fix them need new tools and knowledge. Fixing sensors, cameras, and training technicians all offer big chances. But to succeed, getting car makers' information is a must. See you at the Think Tank!

Digitalization for the Automotive and Transportation Industry Leading a transportation revolution in autonomous, electric, shared mobility and connectivity with the next generation of design and development tools. #siemensnx #siemens #nxcad #cbecad #engineeringdesign #automotivedesign #digitaltransformation #manufacturing #digitization

Navigating the Future: Understanding #OperationalDesignDomains (#ODDs) in #AutomotiveAutomation Operational Design Domains (ODDs) plays a pivotal role in automotive automation. ODDs play a pivotal role in defining the conditions under which a vehicle's automated driving systems can operate safely. Each ODD is unique to the vehicle model and its specific features, reflecting varying levels of automation within a brand. Decoding #ODD Criteria: ODD criteria encompass factors such as road features, time of day, weather, and terrain. For example, a hands-free driving feature might excel during the day on a clear, straight highway but could have limitations at night, in heavy rain, or in urban settings. The National Highway Traffic Safety Administration (NHTSA) employs a comprehensive taxonomy with top-level categories and subcategories to organize and identify various ODDs. #IndustryLandscape: While the NHTSA and other regulatory bodies have set standards for ODD taxonomy, there's currently no international industry-wide standard. Manufacturers and suppliers rely on their own approaches. Clearly defining the intended ODD during the design phase is crucial for suppliers to design subsystems cost-effectively. Transparent communication about these conditions enhances anticipation of potential challenges by both vehicle operators and regulators. #Differentiation and #Education: ODDs are emerging as a key differentiator in the market. Expanding the scenarios in which automated driving systems can safely operate makes vehicles more appealing. However, consumer understanding is vital. Educating users on a feature's ODD is essential to ensure it operates within intended limits and increases adoption. The Role of #HumanIntervention: Recognizing that autonomous systems may not cover every situation, drivers remain essential. Many Original Equipment Manufacturers (OEMs) are integrating Level 2+ and Level 3 automation. Clearly defined ODDs provide the guidelines for when control should transition between driver and vehicle. Aptiv's advanced driver-assistance systems support the implementation of clearly defined ODDs up to Level 3 automation, emphasizing the importance of a safe and collaborative driver-vehicle relationship. Stay tuned for more insights into the evolving landscape of automotive automation! 🌐🚀 #Automotive #Innovation #ODD #OperationalDesignDomains #Automation