Meredith Brace’s Post

"I think about the audience first." Co-founder of DixonBaxi, Simon Dixon In this weeks episode (link in the comments) Simon Dixon Explains: - 5 Key Stages to Branding - Global branding creating designs that connect with audiences worldwide - Rebranding AC Milan how to connected with global fans beyond the stadium - The power of perspective How design & language shape our lives - The journey of DixonBaxi projects from inception to completion.

#BlueOceanStrategy is a strategic approach that focuses on creating uncontested #market space by targeting new market segments or redefining existing markets, rather than competing in overcrowded, “red ocean” markets characterized by fierce #competition. This strategy involves identifying and exploiting untapped market #opportunities, often through #innovation, to differentiate a #product or #service and attract new customers. An example of Blue Ocean Strategy is Cirque du Soleil’s reinvention of the circus #industry. Instead of competing directly with traditional circuses in the same market space, Cirque du Soleil #created a new market by combining elements of theater, music, and acrobatics to appeal to a more sophisticated #audience. By doing so, they eliminated competition and attracted a new #customer base willing to pay premium #prices for a unique entertainment #experience. Professionally and personally, individuals can apply Blue Ocean Strategy by identifying #areas of untapped #potential or unmet needs in their industry or personal lives. This could involve developing innovative products or services that address these gaps, finding new ways to deliver value to customers or stakeholders, or creating #unique personal branding strategies to stand out in a crowded marketplace. By focusing on creating new market spaces rather than competing in existing ones, individuals can unlock opportunities for #growth, #differentiation, and #success.

Day 1️⃣6️⃣ of the #linkedinsportschallenge Sports is experiencing dramatic evolution. From augmented and virtual reality, to conference realignment, the industry is shifting in a myriad of ways. One significant evolution is the growing agency and equity in NIL deals beyond revenue sports. As the industry continues to change, it's exciting to see the ways in which technology and business are coming together to create new opportunities for athletes and fans alike. Additionally, the increased investment into women’s sports and enhanced focus on the well-being of athletes is also noticeable. #LinkedInSports #SportsIndustry #Tillytalks

The way fans experience sporting events is changing. Gone are the days of one-size-fits-all options. Today, fans are demanding more benefits, access, and a sense of connection. This is driving a surge in premium experiences across stadiums. It's not just about suites that offer fancy food anymore. It's about creating a unique and unforgettable experience for fans. Teams that are leveraging technology are creating such experiences by offering: *Enhanced amenities: Private entrances, express parking, in-suite facial payments for expedited checkout, and credentialing for secure access to elevated services. *Technology integration: facial authentication for ticketing and payments, in-seat ordering, express concessions, self-serve kiosks, and personalization of content are making experiences more seamless and convenient. *Unique access: Behind-the-scenes tours, meet-and-greets with players, and access to exclusive areas like locker rooms are becoming perks for premium ticket holders. Fans are demanding more, and teams are delivering. Wicket's premium technology integrations can be found across the NHL, MLS, NBA, MLB, NHL and more. #fanexperiencetech #premiumfanexperience #stadiumtech #facialauthentication https://hubs.ly/Q02vSZpH0

As we step into an exciting new year, we would be remiss if we did not take a moment to reflect and celebrate all of the incredible milestones that we achieved at Diversified in 2023. 🌐 Launching a New Brand: Last year marked a major milestone for us with the launch of our fresh and reimagined brand identity. More than just a new look; it's a reflection of our evolution, our growing commitment to innovation, and our dedication to boldly driving our industry forward. 📺 Emmy-Winning Broadcast Technology: One of our crowning achievements in 2023 was delivering a broadcast technology solution that didn't just meet industry standards – it won an Emmy! This groundbreaking work has set a new benchmark in the world of broadcast technology. 📰 Thought Leadership in Top Publications: We’re proud that our insights and expertise gained recognition in leading publications, reinforcing our position as thought leaders in our industry. Our perspectives have not only shaped industry conversations but also highlighted our unique point of view on the future of our field. ⚾ Grand Slam With One of MLB's Most Advanced Scoreboards: Our team hit it out of the park with the technology to power one of the largest and most advanced scoreboards in Major League Baseball last year! This technological marvel has not only enhanced the fan experience but also demonstrated our ability to manage and deliver large-scale, complex projects. But the journey doesn’t end here! 2023 was an amazing chapter, and we're already buzzing with ideas and plans for 2024. We can't wait to unveil what we have in store. A heartfelt thank you to our incredible associates, partners, and clients. Your support and collaboration continue to inspire us to raise the bar each year. Here's to a year filled more innovation, more breakthroughs, and more shared success! Let's make 2024 unforgettable! 🚀 #CreateTheUnforgettable #2023yearinreview

"Experiential events are quickly becoming a cornerstone of the industry, with immersive experiences and attractions continuing their significant growth; resonating with audiences who are prioritising quality over quantity." Download our Q3 Events Trends & Insights report to learn more. #events #trends #insights #report #fixr

𝗕𝗿𝗶𝗻𝗴𝗶𝗻𝗴 𝗔𝘂𝗴𝗺𝗲𝗻𝘁𝗲𝗱 𝗥𝗲𝗮𝗹𝗶𝘁𝘆 𝘁𝗼 𝗡𝗙𝗟 𝗚𝗮𝗺𝗲𝘀: 𝗔𝗻 𝗘𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 \\ The Tennessee Titans have kicked off the 2023 NFL season in style by incorporating augmented reality into their games. As an Event and Experience Producer, I find this integration of technology into the fan experience fascinating. This move not only elevates the live game experience but also emphasizes the importance of keeping fans engaged. In today's digital age, offering something unique that fans can't get at home is paramount to driving attendance. With the Stadium AR platform, fans can scan a QR code at Nissan Stadium to unlock a host of Titans-themed AR experiences. Flames and team logos dancing on the football field, and even the interactive element of flicking a virtual football to break the opponent's logo, all add layers of excitement. Moreover, this isn't a one-off gimmick; they plan to keep things fresh by changing activations regularly. As an event producer, I appreciate the commitment to continuous innovation to keep fans coming back. This isn't the first venture into AR for sports teams, and it certainly won't be the last. The Kansas City Royals also dabbled in AR during the 2023 MLB season. The Titans' initiative is a testament to the evolving landscape of sports business and the ever-increasing need for engaging attendees through technology. It's not just about watching a game; it's about living an experience. What are your thoughts on this fusion of sports, tech, and fan engagement? Check out the full article on AdWeek at the link in the comments. #eventprofs #sportbiz #eventplanning #eventmanagement #eventmarketing #eventproduction #experientialmarketing #brandactivation

Transforming the Landscape of Athletics Through Strategic Investments The influx of investment dollars into the athletics sector is transforming not just the game, but the entire ecosystem surrounding it. One of the most recent and notable investments is by LA power couple Bob Iger and Willow Bay, who are set to buy a women's soccer club, showcasing a growing interest in the development and support of women’s sports. These investments are fostering innovations in sports performance analytics, wearable technology, and health monitoring, enhancing athletes' performance and extending their careers. The integration of IoT and AI in training regimens provides real-time data and insights, allowing for personalized training programs that maximize potential while minimizing injury risks. Moreover, the fan experience is evolving with the advent of augmented reality (AR), virtual reality (VR), and digital fan engagement platforms. These technologies are creating more interactive and engaging experiences, both in-stadium and at home, making fans feel more connected to their favorite teams and athletes. In addition, sustainability and environmental responsibility are becoming integral to the development of sports infrastructure. Investments in green stadiums, renewable energy sources, and sustainable materials are ensuring that the future of athletics is not only exciting but also environmentally conscious. #SportsTech #AthleticsInvestment #FanEngagement #WearableTech #Innovation #Sustainability #KaleidoscopeInnovation #Infosys #WomensSoccer #LAInvestments https://lnkd.in/ggYcubrQ

In the hyper-competitive world of sports design, the battle for fans is intensifying as the entertainment options vying for people’s attention rapidly multiply. Now, experiential culture is driving a fundamental shift in the design of sports stadiums and arenas. https://hubs.ly/Q01ZfY0C0

🚀 Elevating Experiences, Igniting Success! As we embark on a new chapter, the pulse of the events and marketing industry beats with the rhythm of innovation and limitless possibilities. In the dynamic landscape of experiential events and brand activations, our mission remains unchanged: to craft moments that resonate, captivate, and leave a lasting imprint. Let's delve into the heart of creativity, pushing boundaries to shape narratives that stand out in a crowded market. 🌟 Reflecting on the journey so far, we've proven our resilience and adaptability. Now, with a sharpened focus and a wealth of experience, we stride confidently into the challenges and opportunities awaiting us. Collaboration is our cornerstone, and innovation is our compass. Together, let's redefine industry standards and set new benchmarks for excellence. Our canvas is the vast stage of the Middle East, and the spotlight awaits our next groundbreaking act. #ElevateExperiences #InnovationUnleashed #EventsAndMarketingExcellence #StrategicCollaboration